Measuring content marketing success shouldn’t be a vague or ambiguous process. If you’re doing it right, then you know that content can produce measurable results. However...
As you know today (March 30th, 2012) is the day that Facebook Timeline is officially applied to all business pages. Some brands have been looking forward...
Have you done any public speaking? If not, do you wonder how great speakers execute flawless presentations with such (seemingly) little effort? Public speaking, key notes and...
There’s not a single person I know that doesn’t know what social media marketing is. At the very least they understand that it has to do...
A lot of people think of content marketing as a ‘new thing’. But the fact is content marketing has actually been around for almost a century....
A recent study by Content Marketing Institute and MarketingProfs, revealed that content marketing acceptance and usage is high across all industries, with no single industry reporting...
A newly released study by Content Marketing Institute and MarketingProfs titled, ‘B2B Content Marketing: 2012 Benchmarks, Budgets & Trends’ shows that: “40% of marketers consider themselves...
This article is written by Joe Pulizzi, founder and CEO of Content Marketing Institute, as a Thanksgiving tribute to content marketers everywhere. “At the end of...