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Do you worry that your organization’s social media activities may create reputation problems? Are you wondering how you can protect your brand’s good name if something...
Last Friday, this question came to me from a member of my Facebook Page community: “What can you tell me about social media strategy for companies....
Facebook doesn’t come with an Etiquette Guide. Most people learn by making mistakes and bearing the consequences, or just by observing what others are doing. If...
Skills are a dime a dozen. Clients want value. They want to know what benefits you bring to the table when they hire you. Unfortunately some professionals...
Yesterday, I watched the unveiling of Facebook’s ‘next generation messaging system’ which CEO Mark Zuckerberg insists is not an ‘email killer’. The messaging system which is modeled more...
In the previous article, I talked about branding as the number one challenge that Marketing Communications professionals face in the age of technology. Another common problem...
One of the most daunting elements of blogging is keeping it consistent. Some of the things that make consistent blogging a challenge include lack of time,...
From time to time I encounter entrepreneurs and business executives who are embarrassed to admit that they ‘tweet’. For them, the term isn’t consistent with their business image....
One of the best ways to demonstrate your authority as an expert communicator is to get involved in presentations and public speaking. Unfortunately for a lot of people, the...
We live in an extremely regulated society. Every industry has its list of rules, its book of policies, its irritating disclaimers and its over-the-top enforcements. And...
Local marketing is essential for the growth of every business. If you are a business owner and focusing only on...
Since we are living in a digital age, and social media play a crucial role in our everyday life, it’s...
Any business be it huge or little acknowledgment is the establishment. In this period of gadgets, to get effective, it...
Considering websites are continually growing and improving, needing to measure and determine the rate of efficiency of employed digital marketing...
Marketing experts say that keeping an existing consumer is easier and more inexpensive than engaging a new prospect. There is...
We can all agree that blockchain technology has brought many changes, and it didn’t just shooked up our financial world,...
With the help of the Internet today, advertising a brand, product or service is easier than ever. There are various marketing...
There are more than 6 billion emojis that are being sent every day. Emojis are one of the most often...
Appearing on a multitude of different online platforms, with the adapting content to match, is a great way of reaching...
Contests, polls, and sweepstakes are some of the most commonly used promotional tools by modern age businesses. As most of...
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of...
In recent years, the importance of social networks and their use in everyday life has begun to increase. This was...
Technological advancements have bestowed us with numerous opportunities, but they represent nothing but a tool one must master in order...
When it comes to digital marketing, there are hardly any marketing channels that can match the effectiveness and growth rate...
Currently, Instagram is the social network par excellence. In turn, you should not be surprised if when you enter you...
Increasing the engagement of a brand and the way we interact with our audience is dramatically different in the 21st...
TikTok is the newest social media sensation that has shifted everything for the content creation Industry. With a bit of...
A brand is only a brand when a considerable amount of people know about its existence, without many people knowing...
Mathew had been to the US during the Thanksgiving timeline on a working visit. He had his work for 5...
Has this ever come across your mind about online shopping not only for fun, but it can also save you...
To be a success in e-commerce, you need three things: the best product to sell, the drive to succeed and...
Furniture is one of the most important things in our homes. It not only provides comfort and style but also...
Finding coupon codes for online shopping can be a bit tricky at times, but with the help of these few...