If you think about the way you communicate with your friends and family, it’s likely that social media plays a big part in it. Whether you’re...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...
Medicine is a communication-intensive practice. Or at least is should be. Medical staff including nurses, clinicians, specialists, and administrators should talk to one another often to...
Behavioral health is one of those areas that are perfectly suited to a round-the-clock social media support model. According to PwC’s April 2012, “Social Media ‘Likes’...
When a loved one undergoes surgery, family members are often pacing the waiting room or nervously waiting for a phone call, hoping for updates from hospital...
It’s easy to spot a poor landing page on someone else’s website. But creating a successful one right from scratch is another matter altogether. Too often...
Yesterday, I watched the unveiling of Facebook’s ‘next generation messaging system’ which CEO Mark Zuckerberg insists is not an ‘email killer’. The messaging system which is modeled more...
The availability and wide use of technology in Marketing Communications has opened up amazing global opportunities for freelancers, small and large businesses alike. Unfortunately, there are...
One of the most daunting elements of blogging is keeping it consistent. Some of the things that make consistent blogging a challenge include lack of time,...
This video shows how Ramon de Leon better known as ‘Chicago’s Pizza guy’ averted a customer service crisis. Think about some of the crises that have occurred in your...