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Social Business Models: Which One Is Right For You?

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In a recent article that I wrote for Content Marketing Institute about social content strategy, a reader observed that it is important to develop different social business models to fit different organizational cultures.

He pointed out that companies operating in different countries for example, need a decentralized approach to manage social media in order to allow each business unit the flexibility to carry out a conversation that is relevant to its own audience.

This was a timely discussion. I’m currently attending the 2011 Social Media Success Summit where I heard Jeremiah Owyang of Altimeter Group speak on this very subject.

His research group has been investigating social business models and they discovered that companies organize themselves for social business in five distinct models:

The decentralized model

This is where business units within the organization are not co-ordinated and anybody does anything when it comes to social media initiatives. It is a more experimental type of model e.g. Sun (Microsystems).

The centralized model

A single group develops and executes social media strategy on behalf of the whole organization. It is a very controlled environment e.g. Ford

The Hub & Spoke model

In this model one group sets the social media rules and procedures and then other cross-functional business teams undertake their own efforts to implement social media e.g. Red Cross.

The Dandelion model

This model is used by larger and more mature corporations such as HP and this is where different business units (sometimes in different geographical locations) undertake their own social media initiatives without relying on a central group. It is similar to ‘Hub & Spoke’ but is spread across different brands.

The Honecomb model

This one is a fairly new concept where everybody in the company is independent and is using social media in a safe and consistent fashion. Employees are well organized and empowered to undertake social media initiatives. This is a very trusting and transparent environment e.g. Dell and Zappos.

I personally don’t believe that social media ought to stem exclusively from one group or business unit (unless you’re a sole proprietor). Organizations that have multiple audiences need to make a ‘cultural investment’ in discovering the challenges, preferences and informational needs of all their customers. Then they will know which model is right for them.

Over to you: Does this make sense? What direction is your organization heading towards?

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The 8 Best Free Social Media Management Tools For Bloggers

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The 8 Best Free Social Media Management Tools For Bloggers

1. Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place. With Hootsuite, you can help you save time by scheduling your posts in advance, track who’s talking about your brand, and measure your success over time. Hootsuite also has a free plan that lets you manage up to three social media accounts.

2. CoSchedule

CoSchedule is a social media management tool that helps you stay organized and on schedule. With CoSchedule, you can schedule your posts in advance, save time with bulk scheduling, and measure your success with detailed analytics. CoSchedule also has a free plan that lets you manage up to two social media accounts.

3. Sprout Social

Sprout Social is a social media management platform that helps you grow your social media following. With Sprout Social, you can track your progress, engage with your audience, and measure your success. Sprout Social also has a free plan that lets you manage up to three social media accounts.

4. Sendible

Sendible is a social media management tool that helps you save time and stay organized. With Sendible, you can schedule your posts in advance, track your brand’s social media mentions, and measure your success with detailed analytics. Sendible also has a free plan that lets you manage up to three social media accounts.

5. IFTTT

IFTTT is a social media management tool that helps you automate your social media tasks. With IFTTT, you can create recipes that automate your social media tasks, such as posting your blog content to your social media accounts. IFTTT also has a free plan that lets you manage up to three social media accounts.

6. Tailwind

Tailwind is a social media management tool that helps you optimize your social media schedules. With Tailwind, you can schedule your posts in advance, find the best times to post, and measure your success with detailed analytics. Tailwind also has a free plan that lets you manage up to three social media accounts.

7. SocialBee

SocialBee is a social media management tool that helps you save time and stay organized. With SocialBee, you can schedule your posts in advance, track your social media metrics, and measure your success with detailed analytics. SocialBee also has a free plan that lets you manage up to three social media accounts.

8. MeetEdgar

MeetEdgar is a social media management tool that helps you automate your social media tasks. With MeetEdgar, you can schedule your posts in advance, recycle your content, and measure your success with detailed analytics. MeetEdgar also has a free plan that lets you manage up to three social media accounts.

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social media

The 10 Best Free Social Media Management Tools

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The 10 Best Free Social Media Management Tools

1. Hootsuite

Hootsuite is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to boost their social media presence and engagement.

2. Buffer

Buffer is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

3. TweetDeck

TweetDeck is a social media management platform focused on Twitter. It offers users a variety of tools for managing their Twitter account, such as scheduling tweets, creating lists, and monitoring Twitter activity.

4. SocialOomph

SocialOomph is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

5. Edgar

Edgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

6. CoSchedule

CoSchedule is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

7. Sprout Social

Sprout Social is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

8. IFTTT

IFTTT is a social media management platform that helps users automate their social media tasks. It’s a great tool for businesses and individuals who want to save time on their social media management.

9. Crowdfire

Crowdfire is a social media management platform that helps users manage their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media presence.

10. MeetEdgar

MeetEdgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

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The 7 Best Free Social Media Management Tools For Businesses

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The 7 Best Free Social Media Management Tools For Businesses

1. Hootsuite

Hootsuite is a social media management platform that gives businesses of all sizes the ability to track all their social media channels in one place. With Hootsuite, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

2. Buffer

Buffer is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Buffer, businesses can schedule and publish content, track their social media analytics, and engage with their audience – all in one place.

3. Sprout Social

Sprout Social is a social media management platform that gives businesses of all sizes the ability to better track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

4. SocialOomph

SocialOomph is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With SocialOomph, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

5. CoSchedule

CoSchedule is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With CoSchedule, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

6. Sendible

Sendible is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Sendible, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

7. AgoraPulse

AgoraPulse is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With AgoraPulse, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

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