Business
PR And Marketing Tips For Small Business
Marketing is very important for the development of any business, regardless of its size. When it comes to small businesses, good marketing and PR campaigns are especially important to set them apart in a sea of competing firms – and provide them with a place in the oversaturated market in the long run. We will try to help you with a few tips on how to better conceive your PR and marketing campaign and make your small business continually grow.
Internet Is A Powerful Tool
With the advent and rapid growth of internet use, now all companies have the opportunity to build their brand and expand the availability of their products or services globally. Today, most customers use the Internet before making any purchase to find the information they need for a product or service. They also make a purchasing decision based on such information. Therefore, it is clear that this fact should be used. Wouldn’t it be a good idea when potential buyers are looking for a product – to get your site in search engine results? To do this you need two things – a quality website and creating a good PR and marketing strategy.
Website
The first and basic thing for a small business owner to provide is a clear and functional website. Unfortunately, statistics say that only a small percentage invest their money in such matters. To meet potential customers with your business and show a high level of seriousness in your business – owning a website is a necessity, not a luxury. In the digital world that we live in – most of your future users will reach you right through a computer or mobile phone. The website should provide all the important information that will convince the user that your business is worthy of their trust. Besides introductions to the business you perform or the services you offer, it should also provide them with information on the location of your business, opening hours and contact information.
Get Good Positioning On Google And Be Mobile-Friendly
To make it easier for potential buyers to find you, it is also necessary for your website to be highly ranked in Google searches. For this reason, it is very important to hire experts who will optimize your site for keywords relevant to your business and searchable by users. However, the ability of your site to adapt to the users who use their mobile phones for search is also very important. An increasing percentage of the population is accessing information this way, and your site must be mobile-friendly.
Expand Consumer Network
If you are in the business of selling, with the help of a website, your small business need not be limited to local customers. You can easily expand your consumer network with the help of a virtual store or webshop. In this way, your products, with their adequate descriptions, primarily allow customers to become more familiar with them even before they make a purchase. It also makes it easier for people who are unable to reach your store to shop. Mothers with young children, people with disabilities, individuals with inappropriate working hours will prefer to shop this way than to take a walk to your store. An online store will be especially useful for selling items to customers who are not near you or who are located in the rural regions of our country. Today, everything you sell can be just a few clicks away from your user.
The Power Of Recommendation
We are sure that you have already had the opportunity to meet many small enterprises that have set up a successful business and a large number of clients – only with the help of a recommendation. The “live word” of a satisfied user has many times more weight than any advertisement or another form of marketing. So don’t hesitate to ask your customers to recommend you to a friend or even offer them some kind of relief for any new customer who comes across their recommendation. Besides, you can suggest that they leave impressions or ratings of your products or services on search engines or social networks.
Use The Benefits of Chatbot Marketing
It’s no longer a secret. Chatbot marketing is something that is becoming more and more prevalent in the business world. And it is for a reason – it gives great results! What has been a growing hit lately is advertising through influencer on Instagram which is a very popular social network. However, you may not know that Facebook messenger chatbot is something equally exciting and can be even more effective. It takes a little effort, but after that, many benefits and conversions are achieved with very low money investments. To some people, Messenger may look like email marketing. However, with interaction being much better, acting more personal and conversion rates dramatically higher – it cannot be the same thing. People will rather click on a message in Messenger than open an email. With Facebook Messenger Chatbot you are not targeting the masses but individuals – and interacting with them one-on-one.
How To Set Up A Chatbot?
If you are a programmer, you can code, then you can make a bot of your own. You can find some tutorials on youtube and adjust everything you need in the Facebook section for developers. And you can create a chatbot much easier. There are great tools to help you create your Messenger chatbot in minutes and are easy to use. A good example is the Botsurfer which is very intuitive and easy to use. Just as email marketing requires a mailing list of the people you send this type of offers to – you also need a list of people to send your messages to. However, this is much easier to get subscribers and get them into the sales funnel once you have posted a quibble on your Facebook page or linked it to your Messenger.
Social Networks
When it comes to digital marketing, social networks certainly play a big role in promoting your small business. Today, when almost everyone has accounts across various platforms, it is the easiest way to raise awareness of your brand through them. Facebook is still of major importance and influence, through which you can not only inform your audience about the news and actions of your business but also receive feedback and direct communication from them.
Get Promoted
No one can dispute the importance of the advertisement itself. In addition to getting potential customers to know your business – strategic advertising can increase the importance and seriousness of your business in the eyes of the customer. Of course, when it comes to small businesses, the amount of finance set aside for these purposes may not be large – but it is important to make use of what is available to you. For example, branding your business car or putting up a simple billboard or street sign will direct people to your business. Also, another effective way to advertise your business without spending too much money is to advertise in local news magazines or flyers.
Get Involved In Local Events
Simply find a way to promote your brand by joining events in your local community. Also, you can network with other small business owners who are not your competitors and together spread a good voice about what you do. Associated, you can sponsor local events, minor league jerseys or even charity fundraising events for your neighbourhood’s common goal.
Retain Existing Customers
You are much more likely to encourage existing customers to buy from you or use your services again than to find new ones. Therefore, take care of the old ones and meet your new customers. You can achieve this through simple procedures, such as combining a landing page with email marketing as mentioned in this blog article, by sharing discount coupons for subsequent purchases, or by forming loyalty programs. With these concessions, not only will you encourage customers to return, but you will also be able to form a customer base with whom you can build long-term relationships.
Business
5 Businesses that are Hot right now in Emerging Markets
Every business minded person is trying to invest in emerging markets now in hopes that profitable returns are gotten in the long run. While most European and American markets are grown and proven to be rewarding, they are fast becoming saturated hence the desire by many investors and even new entrepreneurs to enter emerging markets.
The businesses that would be covered on this list would be the ones that can be started with low capital because everyone knows that selling crude oil in anything country is profitable but how many people can really afford the capital and resources to start a crude oil business! The answer is very few people. This list is primarily for business minded people that would like to do business with low overhead then scale their business over a period of time. Without further ado, let’s explore our list.
1. Social Media Marketing
This business is one that you can literally start from your bedroom. There’s a lot of attention right now on social media platforms like Facebook, Instagram, and YouTube. All you have to do is a take a course on how to use these platforms to promote products for sale. The next thing is to hone your skills, do some work for free to build up your portfolio and get valuable testimonials you can then use to get your first client. From there, you can grow your business through referrals and more advertising provided you get good results from your marketing.
2. Gaming Platform
Believe it or not, having a gaming platform is fast becoming lucrative in emerging markets, especially the ones in Africa. On one part, the rise in these types of platforms could be due to the want of many African youths to get rich or cash out as they say by investing so little money. This business may be controversial to many, but platforms like this one amongst many others have steadily built their business to profitability.
3. E-Commerce
This one is rather expected. Over the years, silicon valley investors have invested massive amounts into the e-commerce scene in developing countries. Although, some of the e-commerce companies aren’t successful yet, but the investors are willing to bet on the economies of these countries blossoming over the next few years. This way, they can not just make a profit but also have bigger market shares because they decided to invest early. Now, to start this type of business, you need to have a unique e-commerce idea that you can bootstrap then convince big-time investors to help scale your business to help you become competitive in the market.
4. Graphic Design
Graphic design is a very good business you can get into with low capital. What you basically need to do is get good graphic design tools and learn the basics of graphic design. There are so many small-scale businesses being started every day in emerging markets that need the services of graphic designers to help create visual brand assets and marketing materials for them.
5. Crowd farming
From the name, you can deduce that this is a derivative of crowdfunding. Crowd farming has to do with a group of people pooling together resources to invest in farm produce on a large scale then splitting the profit based on individual contribution. This is the case with platforms like Agropartnerships and Thrive Agric just to mention a few of platforms that are taking advantage of the growing interest in Crowd farming.
Business
How to Turn Your Crazy Donuts Ideas into a Business
The donut industry is growing more and more rapidly every year. With big names such as Dunkin Donut, Krispy Kreme, Winchell’s, and Tim Horton being the ones dominating a marketplace worth $16 billion. Most notable is the sponsorship between Dunkin Donuts and one of football’s most iconic names, Liverpool FC. Because of reasons like this, we can see why the donut industry is on a path to more popularity, and we can see why someone would be interested in investing in a donut business.
But how do smaller donut businesses compete with industry giants who have endless resources and several thousand donut shops under their names? Stick around as we are going to give you a few tips on how to turn your crazy donut ideas, into a successful business.
1. Starting Location is Key
Opening your first donut shop is nothing like managing a whole franchise. But it’s too early to think about that. First, you need to come up with a good idea for your location. Do you plan on opening your first donut shop near the main street, where you can catch the eye of casual by-passers, or maybe a strip mall location would better suit you. A key strategy in selling donuts is to always have them on display on a large counter area where customers can see the goodness you’re selling.
Another popular option is food trucks or donut trucks. Selling your donuts from a food truck feels modern, but also classic, and that just might be the niche that works for you best.
2. Keep Working, When Not Working
Your donut shop will always have slow periods during the day. During these slow periods, you can brainstorm ideas on how to increase revenue. During the morning you can add a special price on coffee, or offer a free donut with every coffee purchased. You can also offer catering services for birthday parties, weddings, and corporate or non-corporate events where you can cater to them donuts or cakes, or donut cakes!
3. Figure Out a Solid Business Plan
Having a solid business plan is key for the survival of your business. Choosing to ignore this step will cost your business greatly. By having a business plan in place, you can turn your donut shop into a successful business. With a plan in motion, you can sell others your vision, whether that’s a loan officer or an investor… or maybe a friend who likes to help you out.
Your business plan should start with your executive summary, which is a brief description of what you’re trying to do. Follow that up with a finer description of your business idea that will detail all the areas where your donut shop will be a hit. Marketing is very important, so make sure to include how you’re planning on marketing your business, and how much money you’re planning to allocate in that field. One more thing that will greatly increase your chances of survival is identifying how you can solve some problems that are related to other donut shops or the donut industry in general. You have to have something unique about your donut shop, so brainstorm ideas on what will make you better than the rest.
Business
How To Boost Your YouTube Subscribers And Views Number Fast
As you might already know to be a professional YouTuber can be quite a lucrative hobby, and channels with millions as well as hundreds of thousands of YouTube followers earn more than enough to support their living style and families. The way you earn money on YouTube is through ad monetization as well as promoted and sponsored videos. Of course, in order to be able to live on YouTube, you need to have a large group of people following you that will then see the ads.
And though YouTube might seem like a fun thing to do it isn’t easy at all and you need to be pretty consistent and patient in order to be successful. Saying this, getting YouTube views and subscribers can be pretty hard at first, and you need to have a bit of lack and put in a lot of hard work in order for it to happen. Still, there are some tips on how to get a lot of views on YouTube and the main one is to post things that might be interesting to a wider audience, and try to make it viral.
Let’s take a look at certain tips on how to have a more popular YouTube channel!
Tips On Getting Youtube Views And Subscribers
1. Although you can find a lot of articles on how to get subscribers and views fast most of those are just a YouTube glitch and don’t actually give you persistent and real followers. Instead of trying to trick the system your best bet is to go ahead and start promoting your content. Do it through social media, ask your friends to share and why not visit multiple forums and post your work! Very soon after you will be getting much bigger traffic and enjoy the popularity!
2. Figure out a publishing schedule and stick to it. Saying this if you say news videos will be every Tuesday and Friday don’t miss out of any, and you will get a devoted and large group of followers that are eagerly waiting. This way you will show people that you are serious about what you do and that subscribing is a worth it option.
3. So, along with that, you should start delivering more at the beginning of your videos. This will attract more views as well as subscribers to your channel. Use the first 8 seconds to hook people to it and deliver the core of your video straight from the start.
4. Use Pinterest to your advantage. Asking someone to create a picture of your best YouTube videos, and investing in ads on Pinterest will bring you quite a few people and views in a matter of days.
5. People are interested in reading Amazon Reviews so use that to your advantage and add the name of your YouTube channel at the end of your review. And along with that try to expand your social media promotion and reachability to Facebook, Instagram, Twitter, etc.
6. Also, when it comes to how to get subscribers on YouTube fast, you should start using the power of a good title. By creating an attractive and searchable title chances are your video will be easier to find and thus the number of subscribers and views will constantly grow.
7. And last but not least translate some of your most popular videos. Do it by yourself or hire an agency. This way you will be opening the door to an international subscriber audience!
Summary
YouTube profession is the one of future, and if you enjoy recording things, then it might be just the right for you. Still, it is important to be consistent and innovative in order to succeed. Doing this you will be able to increase the number of views, and subscribers fast, and enjoy all the benefits of YouTube popularity!
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