Healthcare brands have typically arrived late to the content marketing bash. That’s why they’re not always sure how to participate in social media conversations. The first...
October is National Breast Cancer Awareness month. It seems odd that in the 21st century we would need a reminder of such magnitude. But sadly we still...
Twitter is a wild and wooly place with few rules, fewer leaders, and little structure – and that’s probably why many doctors avoid it. And yet...
Recent updates made to Google’s search algorithm have put website owners on alert for misuse of keywords and unnatural links to their websites. Google Penguin, which...
SEO is such a highly technical strategy within Internet marketing that many times healthcare marketers get easily discouraged to the point of writing it off altogether....
Google recently moved to upgrade its social networking system, which included a lot of changes to the Google+ platform. One of the biggest changes that Google...
Have you noticed how common the hashtag (#) has become in Twitter conversations? I don’t think even Chris Messina back in ’07 realized how his simple...
Many times when talking about the benefits of our product or services, we focus on the successes, the stories or testimonials of satisfied customers, and on...
When it comes to creating content on the social web, hospitals find themselves in prickly territory. For starters healthcare has long been under attack from every perceivable...
For most moms, August means “back-to-school” scramble time. What’s on the school supply list? What new clothes do the children need? Do their shoes from last...