Cigna, one of the largest healthcare services companies in the nation, was one of the first companies to implement an integrated social media strategy. By consistently...
Medicine is a communication-intensive practice. Or at least is should be. Medical staff including nurses, clinicians, specialists, and administrators should talk to one another often to...
So you started a blog for your medical practice because you knew you should—you wanted to engage with your clients and increase your exposure and network...
Edmund was in charge of the ER for the first time when a paramedic call came through. The main stage at a local music festival had...
It’s summertime! As a mom of two very active children, I spend the summer trying to keep them busy. As soon as spring break is over,...
Do you have a pocket drug reference book that you’ve used for years? Are you ready to upgrade to an app on your smartphone or tablet?...
Measuring content marketing success shouldn’t be a vague or ambiguous process. If you’re doing it right, then you know that content can produce measurable results. However...
Social media provides tremendous opportunities for inexpensive word-of-mouth marketing thus allowing non-profit organizations to reach out to more people than ever before. With regard to breast...
As a mom of a child with developmental and speech/language delays, I am constantly online researching his condition, looking for new educational tips, and to find...
With over 72 million blogs on WordPress and 42.7 million on Tumblr, it’s safe to say everyone is blogging these days. If you haven’t already started,...