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As I pointed out in the previous article, curation is about blending your original content with carefully selected third-party content and presenting it in a way...
Thriving businesses understand that the success of their brand depends as much on the creation of valuable content, as it does on creating products or services...
Should you give away your e-books, white papers and case studies for free, or should you require a name and email address before people can download...
With all the different options that consumers have to engage with brands, corporate websites are losing their effectiveness as primary tools for brand awareness. That’s not...
“It’s hard to put into words.” How many times have you heard that expression? I came across Bruce Mau’s Incomplete Manifesto for Growth, which I realize...
The numerous strategic benefits of business blogging are HUGE, and quite frankly I’d have a tough time trying to scratch that surface in this article. But supposing...
If you have a facebook brand page (fan page), then you probably have some kind of strategy in place to build your community and engage your...
Last night I watched Rudy. Rudy comes from a working-class family. There is nothing special about him. His grades are poor, he has no athletic ability and he...
Look. I didn’t mean to end the year on a sour note. I was looking forward to going dancing tonight! Then I called AT&T to check...
Niche marketing is about making the strongest offer to the customers most likely to value and pay a premium price for your products or services. Since...
As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...
As a business owner, you know that marketing is essential to the success of your company. You also know that...
When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...
No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...
Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...
Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...
The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...
Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...
While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...
The services provided by freepik are really useful for many people, they are one of the best to give you...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy...
Social Media Consulting Strategic Planning Social Media Audits Social Media Training & Workshops If you wish to outsource your entire...
If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to...
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so,...
Do you often wonder if there’s any value in content marketing? Do you doubt that people actually make money by...