If your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy. But...
Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things...
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. If you...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...
A lot of brands and business owners using Twitter are just wasting time. Many of them are not focused, and they don’t know the tactics needed...
I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to...
Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when...
What problems do you solve for your customers? A content marketer’s biggest challenge is to solve customers’ problems while maximizing the effectiveness of his or her...
I‘m always being asked how much social media services cost, so I decided to do a little research and discuss my findings in this article. Social...
Does your healthcare organization (HCO) have a social media content strategy? Are you wondering what that involves? I find that there is often a disconnect between...