Why is it that the same 15 people appear to interact with your Facebook page? Last time you checked you had over 400 fans, but where...
Most B2B marketers recognize that great content has the ability to influence potential customers. What is not so clear is when to share content and how much...
The chorus about content marketing and how it influences buyer behavior is getting louder. No-one in Corporate America will argue that content has not emerged as a...
Why is selling so difficult? Think about this for a moment. Your clients need to justify (to themselves and to their boss) the amount of money...
At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information...
Some of you who know me know that I’m a Food Network junkie. My favorite show these days is ‘Chopped’. The show is all about skill,...
A lot of people get confused by these two concepts. So let me paint a picture for you. Copy writing is like a hot date that...
You may have seen these 2-dimensional images at Walmart, Starbucks, on your airline boarding pass, on T-shirts, or even on your favorite bottle of wine. QR...
Social media, the internet, and other online tools have forever changed the way consumers make purchasing decisions. They spend a lot of time online, doing research...
With over 600 million users on Facebook and consumers spending more time on social platforms, brands are now using these channels to connect and engage with...