Connect with us

healthcare marketing

New Social Media Opportunities for Healthcare

Published

on

When a loved one undergoes surgery, family members are often pacing the waiting room or nervously waiting for a phone call, hoping for updates from hospital staff.

Imagine being the doctor who posts live updates on Twitter (with the patient’s consent of course) from the operating room. The tweets are visible to anyone following the hospital’s Twitter feed, but most importantly they’re visible to the family waiting to hear how their loved one is doing.

Tweeting from the OR, training medical students with video and live chats, receiving real-time feedback from patients on new products or services—these are just a few of the new opportunities that social media is bringing to the healthcare industry.

The question is, how will you use social media to take your medical practice or healthcare facility to the next level?

Here are some healthcare brands that are using social media new and innovative ways.

#1. Mayo Clinic

Mayo Clinic is one example of a brand that has completely embraced social media. Their Center for Social Media has a stated mission to “lead the social media revolution in healthcare, contributing to health and well being for people everywhere.”

Mayo Clinic posts daily and weekly postings on YouTube, Facebook, and Twitter (with over 100,000 followers). They use social media to announce patient stories, inspirational quotes, and even provide video tours.

#2. Hermann Northwest Hospital

Another exciting example is Houston’s Hermann Northwest Hospital. Dr Michael Macris and Dr. Paresh Patel performed the world’s first live-tweeted open-heart surgery in March of this year. Marcris performed the procedure while Patel posted status updates on Twitter. According to Mashable, there were an estimated 125 million impressions through Twitter, Storify, and media coverage.

#3. Department of Health and Human Services

DHHS is also using social media for exchanges of information between the public and emergency responders. According to iHealthBeat, during the 2009 outbreak of H1N1 influenza, also known as swine flu, DHHS broadcasted information over YouTube and iTunes to update the public about the disease. In addition, regional health departments posted Twitter updates about the availability of H1N1 vaccines.

#4. ‘The Miami Project’

Social technologies are being used to enhance the quality of care for diabetic populations in low income areas.  In a joint effort between Microsoft and the University of Miami, a group of diabetes patients were given computers and trained on the Internet.

They were then able to communicate with doctors and nurse practitioners via social media sites.  Information about about weight and self-administered blood sugar tests were shared, and a virtual classroom to learn about nutrition, exercise, and diabetes care were implemented.

Patients were able to send instant messages and email to their healthcare providers and to discuss diabetes with other patients via social media sites.

Here are some ideas for using social media at your organization.

Healthcare marketing

Through Facebook and Twitter you have an opportunity to promote your healthcare facility’s newest advances, current care systems, and upcoming healthcare events.

Healthcare training

Participants in an online webinar or training event (attending from anywhere in the world) can communicate instantly to make the most of an education opportunity. Using social media during training allows for the following benefits:

  • Question and answer sessions conducted in a shorter time frame.
  • Presenters and teachers receive responses from participants or students in real-time.
  • Various media (PowerPoint slides, videos) can be added to the training to share with everyone at once.

Sharing information of live procedures

Posting updates on Twitter and Facebook during a live procedure offers healthcare audiences some powerful insights into what takes place in the OR. This in itself will help to answer questions, alleviate fears, and inform people about their loved one’s condition.

Key Take Away

There are many possibilities for using social media in healthcare. Physicians and medical professionals have been using social media to reach patients and other audiences in bold new ways. The future of healthcare is changing every day thanks to social media and the opportunities to communicate with a world of multiple audiences.

Over to you: Do you have some new or interesting ways to use social media at your healthcare facility or medical practice? Please share in the comment box below.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

healthcare marketing

The Top 10 Healthcare Marketing Strategies

Published

on

The Top 10 Healthcare Marketing Strategies

The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest healthcare marketing trends and strategies.

To help you do that, we’ve put together a list of the top 10 healthcare marketing strategies of 2020.

1. Personalized Marketing

One of the biggest healthcare marketing trends of 2020 is personalized marketing. Thanks to advances in technology, it’s now possible to personalize your marketing messages and content to a much greater degree than ever before.

2. Account-Based Marketing

Another big healthcare marketing trend of 2020 is account-based marketing (ABM). ABM is a targeted marketing approach that focuses on key accounts that are most likely to convert into customers.

3. Patient Engagement

One of the most important aspects of healthcare marketing is patient engagement. In 2020, there will be a greater focus on engaging patients through digital channels such as social media, email, and text messaging.

4. Content Marketing

Content marketing will continue to be an important healthcare marketing strategy in 2020. The key is to create high-quality, informative, and engaging content that will help you attract and retain patients.

5. Search Engine Optimization

Search engine optimization (SEO) will continue to be an important healthcare marketing strategy in 2020. The key to success is to create keyword-rich content that is optimized for the search engines.

6. Social Media Marketing

Social media marketing will continue to be a powerful healthcare marketing tool in 2020. The key is to use social media to build relationships with patients and create a community around your brand.

7. Email Marketing

Email marketing is another important healthcare marketing strategy that will continue to be effective in 2020. The key is to create email campaigns that are targeted, relevant, and engaging.

8. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising will continue to be an effective healthcare marketing strategy in 2020. The key is to create ads that are targeted and relevant to your audience.

9. Referral Marketing

Referral marketing is a powerful healthcare marketing strategy that can be very effective in 2020. The key is to create a system that incentivizes patients to refer others to your practice.

10. Traditional Marketing

While digital marketing is taking over, traditional marketing techniques such as print advertising, direct mail, and television advertising will still be effective in 2020. The key is to use these techniques in a way that complements your digital marketing efforts.

Keep these healthcare marketing strategies in mind as you plan your marketing efforts for 2020. If you need help getting started, contact a healthcare marketing agency.

Continue Reading

healthcare marketing

The Importance Of Marketing In The Healthcare Industry

Published

on

The Importance Of Marketing In The Healthcare Industry

There’s no question that marketing plays a vital role in the success of any business, and the healthcare industry is no different. In fact, given the highly competitive nature of the healthcare industry, effective marketing can mean the difference between success and failure.

The first step in any successful marketing campaign is to identify your target market. Who are you trying to reach with your marketing efforts? Once you’ve answered this question, you can begin to develop a marketing strategy that will resonates with your target audience.

The next step is to create a strong branding strategy. Your brand is what sets you apart from your competitors, so it’s important to make sure that your branding is on point.Your branding should reflect the values of your organization, and it should be consistent across all of your marketing materials.

Once you have your target market and branding strategy in place, you can begin to develop your marketing mix. This mix will include the various marketing channels that you’ll use to reach your target market. Some common marketing channels in the healthcare industry include online advertising, direct mail, public relations, and events.

Finally, once you have your marketing mix in place, you need to make sure that you’re tracking your results. This will help you to see what’s working and what’s not, and it will allow you to make necessary adjustments to your campaign.

Marketing is essential to the success of any healthcare organization. By taking the time to develop a strong marketing strategy, you can ensure that your organization is on the path to success.

The healthcare industry is one of the most important industries in the world. It is responsible for the health and wellbeing of billions of people. Marketing plays a vital role in the healthcare industry. It helps to raise awareness of the importance of health and wellbeing and encourages people to take action to improve their health.

Healthcare marketing can take many different forms. It can be used to promote healthy lifestyle choices, to raise awareness of health risks, to encourage people to get vaccinated or to take up screening tests. It can also be used to promote the work of healthcare professionals and to encourage people to use particular healthcare services.

Healthcare marketing is a complex and challenging task. It requires a deep understanding of the needs and motivations of different groups of people. It also needs to be sensitive to the often sensitive nature of health issues.

Continue Reading

healthcare marketing

The Impact Of Marketing In The Healthcare Industry

Published

on

The Impact Of Marketing In The Healthcare Industry

In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard to cut through the noise and reach their target audiences. But what exactly is healthcare marketing, and how does it differ from traditional marketing?

Healthcare marketing is the process of creating and executing a plan to promote a healthcare product or service. This can include everything from developing a new marketing strategy to creating and placement of advertising, public relations, and social media campaigns.

While the goals of healthcare marketing may be similar to other industries (increasing awareness, generating leads, boosting sales), the strategies used to achieve these goals are often very different. This is because the healthcare industry is heavily regulated, which means that healthcare marketers have to be very careful about the claims they make and the messages they send.

In addition, the healthcare industry is complex, with a wide range of stakeholders, including patients, doctors, insurance companies, and government agencies. This complexity means that healthcare marketers have to be very strategic in their approach, carefully crafting messages that will resonate with each of these different groups.

Despite the challenges, healthcare marketing can be extremely effective. When done well, it can help healthcare organizations to achieve their business goals, while also making a positive impact on the lives of patients.

If you’re interested in learning more about healthcare marketing, we’ve put together a list of resources that can help.

The healthcare industry is one of the most important and largest industries in the world. It is also one of the most complex and rapidly changing industries. This complexity is due to the many different types of products and services that are offered, the numerous regulations that govern the industry, and the constantly evolving technology.

The healthcare industry is also one of the most competitive industries. There are many different types of healthcare providers, from large hospital systems to small clinics, and each one is competing for patients. Marketing is a critical tool that healthcare providers use to reach and engage potential patients.

Healthcare marketing has evolved significantly in recent years, thanks to the growth of digital marketing and the rise of social media. These changes have made it possible for healthcare providers to reach a larger audience and to better target their marketing efforts.

Digital marketing in healthcare has a number of advantages. It is more cost-effective than traditional marketing methods, it is more targeted, and it provides healthcare providers with a way to track and measure results.

Social media is also playing a big role in healthcare marketing. It provides a way for healthcare providers to connect with potential patients and to build relationships. Social media can also be used to promote health awareness and to educate patients about healthy living.

The impact of marketing in healthcare is evident in the way that it is changing the way that healthcare providers reach and engage with potential patients. Marketing is no longer a one-way street; it is a two-way conversation. Healthcare providers who embrace digital marketing and social media will be well-positioned to succeed in the new healthcare landscape.

Continue Reading

Pick Up Post

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency
Marketing1 month ago

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency

As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...

The Benefits Of Working With A Full-Service Digital Marketing Agency The Benefits Of Working With A Full-Service Digital Marketing Agency
Marketing1 month ago

The Benefits Of Working With A Full-Service Digital Marketing Agency

As a business owner, you know that marketing is essential to the success of your company. You also know that...

Stack Your Savings With Printable Coupons And Promo Codes Stack Your Savings With Printable Coupons And Promo Codes
Marketing1 month ago

Stack Your Savings With Printable Coupons And Promo Codes

When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...

The 5 Essential Elements Of A Successful Sales Letter The 5 Essential Elements Of A Successful Sales Letter
Marketing2 months ago

The 5 Essential Elements Of A Successful Sales Letter

No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...

What Are The Challenges Of Market Segmentation? What Are The Challenges Of Market Segmentation?
Marketing3 months ago

What Are The Challenges Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Use Market Segmentation To Improve Your Marketing Campaigns? How Can You Use Market Segmentation To Improve Your Marketing Campaigns?
Marketing3 months ago

How Can You Use Market Segmentation To Improve Your Marketing Campaigns?

If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...

What Are The Benefits Of Market Segmentation? What Are The Benefits Of Market Segmentation?
Marketing3 months ago

What Are The Benefits Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Segment Your Market? How Can You Segment Your Market?
Marketing3 months ago

How Can You Segment Your Market?

The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...

Trending