When it comes to running a business, the danger of being seen as irrelevant is an ever-present obstacle that all companies have to deal with at one point or another. Fortunately, there are plenty of different ways to gain relevance, with one of the most effective being the use of marketing campaigns. Unfortunately, many inexperienced business owners fall into the trap of creating campaigns that are either dull and boring or too aggressive.

However, those who are experienced in the ways of marketing often understand that uniting the audience with laughter and creativity can often be the best tactic. Here are just a few examples of marketing campaigns done right through the power of laughter and innovation.

The furry companion

While marketing is often filled to the brim with precise ads and in-your-face aggression, there are much easier ways to make your way to the heart of your target audience. For example, there are a few sure-fire bets to get people interested, with one tactic being the use of a furry companion. Whether through dogs, cats, or other cute animals, pets tend to have a way of disarming potential customers in all the right ways.

This viral photo from antibodies.com of their furry mascot is a perfect example:

The comedian

You might think that the use of a popular comedian is a little on the nose when it comes to crafting a funny and effective marketing campaign, but a bit of creativity goes a long way. For example, Kia Motors enlists the help of Melissa McCarthy to help advertise their newest eco-cars, but the company understands that the presence of the comedian is often enough.

With her help, they make use of subtlety by having McCarthy drive their current model in beautiful shots, intermittently cutting to the storyline of an eco-warrior suffering through quite a few hijinks. There was nothing particularly funny about the scenes with the car, meaning the humor was not overwhelming, and the car itself was not overshadowed.

Innovation through the slogan

Similar to the use of comedians for ads, the Snickers Super Bowl ad featuring Betty White is considered to be one of the greatest adverts of all time. The theme of the ad is “You’re not you when you’re hungry”, which shows Betty White playing football poorly. One of her friends says that she’s playing like Betty White out there, and another offers her a Snickers, which results in Betty White transforming into a more appropriate football player. It is undoubtedly innovative, making creative use of their slogan to craft a marketing campaign for the ages.

While traditional marketing is often a serious venture, connecting with the target audience through marketing today is all about innovation, and a barrel of laughs. The examples above are a testament to the fact that levity often trumps a more serious tone.

Digital marketing is a beast, a powerful machine that can boost business online. It has dozens of effective channels that all work in their own way and are aimed at various audiences and groups. You can focus on one specific channel or combine a few into your digital marketing strategy. In this article, we will discuss various digital marketing platforms and digital channels that you can implement as a part of your global marketing strategy. Let’s get started!!!

Types of Digital Marketing

Internet marketing has now evolved into a whole set of tools and strategies with different goals and very tangible results. Let’s take a look at the different types of online marketing:

• SEO Marketing;
• Social Media Marketing (SMM);
• Pay Per Click Advertising (PPC);
• Remarketing;
• Content Marketing;
• Email Marketing;
• Influencer MArketing;
• Television Marketing;
• Radio Advertising;
• Video Marketing, etc.

We will discuss a few of them.

Search Engine Optimization (SEO)

A very common term that we all hear, but many do not fully understand, is SEO. Search engine optimization includes technical SEO, on-page SEO, off-page SEO, and local SEO. This is a kind of digital marketing aimed at improving the ranking of a site or web page in unpaid, organic search results. In other words, all the listings that appear in the search engine results pages after the first paid ads. This is the most important element of online marketing because this is how people shop these days, and without SEO, it becomes very difficult to be found. It’s not enough to invest in the development of a cool site. This site needs to be promoted on the network.

Potential clients should quickly and easily find what they are looking for on all search engines by entering any number of different relevant keywords.

Social Media Marketing

Social media platforms like Facebook, Twitter, and Instagram, etc., have been operating for over 10 years and are only growing. But it’s not just for fun and creating memories.

Of all digital marketing channels, the SMM marketing platform is indispensable as a vehicle that establishes and develops interactive relationships with the target audience. With multiple platforms and multimedia options available, businesses can truly infiltrate the minds of the public and show them things that weren’t possible before. With the help of social networks, a certain acquaintance, trust, and customer loyalty can be built, and the client can not only know and trust the organization but also become a representative of this brand.

Paid Advertising: PPC

PPC is another great digital marketing platform for advertising where digital marketers pay a small fee every time the internet users click on their ad. In other words, it’s a way to buy website traffic, not “earn” those visits organically. It’s a smart way to get more search traffic in a short amount of time.

Search engine advertising is a very popular form of internet marketing. This allows marketers to place bids on search engines “sponsored links” when a user searches for a keyword related to their business (relevant keyword). These ads work well and can generate huge revenue for the business. Ad prices will vary, but results also depend on the quality of the advertiser’s website, so a superior custom web design is critical.

Content Marketing

Another great type of digital marketing where organizations create valuable content for a target audience. This is usually written text such as a blog post or company page, but it can also be podcasts, photos, video content, information graphics, product announcements, case studies, etc. A well-planned content marketing strategy can drive visitors to a website, showcase an experience, launch a new product/service, or display ongoing projects. In addition to generating traffic, they serve to convince the public that your company is the best company to work with.

However, it is crucial to create high-quality content. People won’t read anything they’re not really interested in, but if you grab their attention with a visual or buzzword, they can read every sentence.

Email Marketing

This digital marketing type belongs more to old-fashioned or traditional marketing campaigns on a par with TV ads or radio ads, but it does not mean it is not effective. It is a free and fast way to inform a wast audience about the upcoming release of new product/service, sales, promos, discounts, or just remember the customers about your brand/company. Email marketing efforts can increase the audience’s awareness, boost sales, and promote your business if you manage to build it correctly. The first task is to gather a database with the email addresses of your existing and potential customers, choose the reason for sending the newsletter, write an eye-catching title that will make the users open it, and create an engaging and selling text to make the opener perform the target action. Of course, this demands knowledge of your audience and experience in the online marketing and digital marketing sphere. For better return from your digital marketing campaigns, it will make sense to consult and hire one of the digital marketing agencies.

To Sum Up: What Digital Marketing Strategy is the Best for You?

Like any other business decision, when asking what types of digital marketing strategies are best for your company, first decide on some goals. At the end of the day, this is a strategy.

Make a plan and figure out which methods to use and how they will interact with each other to achieve these goals.

Combine SEO (for long-term traffic) with PPC (for faster online visibility and immediate traffic). Maintain high standards of content marketing (long-term, constant flow of social media visitors, as well as trust). Build a solid social media presence (to expand your network and maintain relationships) and optimize your site for speed and comfort so visitors can enjoy it. You can learn more here.

Combining all of the above types of digital marketing techniques will maximize the chances of grabbing the attention of potential customers, and potential customers can be converted into sales.

Local marketing is essential for the growth of every business. If you are a business owner and focusing only on digital marketing tools, you might be missing out on a large segment of targeted customers already in the neighborhood. You should embrace some conventional advertising and marketing tools to reach out to them effectively. Local advertising helps you to penetrate the niche market faster, especially if you are a new business on the block.

With the help of local marketing, you will have direct access to your clients. Your business brand is present at channels that your potential customers generally use. You should also depend on the right social media platforms to resort to when it comes to getting their information. This data will help you immensely to devise your local marketing strategy.

When you use local marketing for your business, you can better understand the nuances of your customer needs. You can offer the service as well as the after-sales support they deserve. In this way, you can effectively meet your client’s expectations better and offer them a remarkable shopping experience.

Embrace signs and banners for effective local advertising

Most people assume that traditional marketing tools like banners, street-side signs are outdated without any relevancy anymore. However, countless local businesses continue to use these tools with great success, and some are market leaders in their respective business niches. The misconception that traditional marketing tools don’t perform well comes from the fact that more businesses allocate higher shares of their marketing budgets to digital avenues. But, just because digital business promotion techniques are getting more investments doesn’t mean traditional marketing tools are ineffective.

It’s true that over the next five years, top marketers aim to spend significantly more on digital ads than traditional marketing tools. But, no marketing strategy is complete without traditional marketing tools. That’s why top brands still leave plenty of room for cost-effective traditional marketing tools in their overall marketing strategies. Banners, signs, billboards, etc., can help brand names thrive amongst local audiences. Here are the key reasons why these traditional advertising tools are still extremely important for top brands –

Guaranteed ROIs for your business

The best A-Frames or street-side signs cost very little compared to other traditional marketing tools like pamphlets or brochures. They’re made of sturdy materials like aluminum, so they last for years without experiencing significant damage. As a result, the business owners who invest in these signs almost always get incredible ROIs.

• Pay for the frame/sign once.
• Put them on display for days, weeks, months, and even years.
• Local audiences get to see the signs every day.
• Brand reputation and knowledge grow amongst local audiences.
• The signs directly lead to more foot traffic inside the stores.

All of these reasons make business signages one of the most cost-efficient marketing tools in the world. Despite not costing a lot of money, businesses get to showcase their business offerings and brand values for long periods in extremely eye-catching ways.

When looking for A-frames for your business advertising and marketing needs, you should consult experienced companies in the field. They will understand your business to give you customized signs to boost traffic and revenue. Learn more about how these signs can promote your business and earn you a competitive edge in the market.

If you are a small or large business, you can effectively use these signs for all of your promotional campaigns. Not only are they inexpensive, but they are extremely powerful when it comes to bringing in the targeted audience for your business.

Local marketing campaigns through banners and signs also enable you to perform an improved design of the buyer personas for your business. This means you know exactly when to whom and where to make the offer. Besides the above, the process of creativity for you becomes easy as you already are aware of your customer’s needs and can offer them customized services as per their changing tastes, events, and other topics associated with the region you serve.

Targeting Local Audiences Becomes Much Easier

Despite the rise of online shopping, small, locally owned businesses that invest in traditional marketing tools have continued to thrive. Why? Because the traditional marketing tools they use, for example, sidewalk signs and frames, always target local audiences. Shoppers only opt for e-shopping when certain products and services aren’t available in their vicinities.

But, when local businesses use sidewalk signs, frames, posters, and other traditional marketing tools to inform the consumers about the products and services they can offer, public interest in these stores increase rapidly. Plus, telemarketing, social media marketing, email marketing, etc., are very complicated marketing strategies in terms of execution.

Not only do business owners have to invade the privacy of their target audiences, but they also have to keep up with their ever-changing behaviors and attitudes constantly. For brands who can’t afford this form of constant targeting, sidewalk signs and frames are far better marketing tools.

Create Instant Impacts on Consumers’ Minds

Modern-day consumers view hundreds of digital ads every week. How many do they remember? Probably one or two! On the other hand, sidewalk signs and frames that feature witty marketing lines or attractive quotes are remembered by consumers for many years. These signs still help hundreds of consumers become familiar with local brands. That’s why their importance hasn’t wavered one bit even in the era of digital marketing.

With the aid of local marketing campaigns infused with the appropriate signs and banners, you can compete with your direct competitors in the same business niche as a local brand. They help you to collect marketing resources to become more efficient. The local positioning of your business also helps you gain the competitive edge on Google Maps over your peers who do not resort to local marketing campaigns. You become a preferred option over them for potential customers in the region and attract more people.