Business
How to Develop and Market a Successful Product In 2024
Nowadays in the era of the stable growth of the popularity of smartphones and other mobile devices, the promotion of the software for them is incredibly important. It is very difficult for the new product to reach the top in the stores, because there are so many competitors. Since Google Play and the App Store offer a lot of games and software, the main task for developers in this case is to promote their software on the market. An effective marketing strategy will help to solve this task.
It is recommended to do soft-launch before you even start promoting your app on the App Store and Google Play – to find a similar audience and conduct a campaign aimed at attracting users who can install the program on their gadgets and leave reviews. It should help you identify weak points of your software before the target audience receives the final product.
The experts at SoftLoft tell us that regardless of which platform you are promoting, iOS and Android, or maybe both of them, the program must be optimized as much as possible and all available improvements must be made. To promote the software in the App Store you need to:
- Create a suitable name for your product optimized with keywords. It should be unique and easy to remember. However, it is equally important to use keywords in the app title or make the name associated with your product’s mission.
- Identify keywords and phrases that accurately define the software features. It is crucial to use them in the app description for Google Play listing and to include them in a separate field for the App Store listing.
- Upload appealing and informative screenshots and videos. Make sure that the screenshots are well-designed and showcase the most important app’s features. The video previews are not obligatory for listing’s requirements, however, they can help users to see value from your application and influence positively on their decision to install it. Keep in mind that app previews can only feature its interface and app elements. If you want to create a full promo video, it can be downloaded to your website or YouTube channel.
- Add an in-app notification engaging users to leave their review and rate the product on the marketplaces. User rating and number of reviews are among the most important factors that are considered by App Store’s and Google Play’s search engines.
It should be mentioned that downloading of the app is just a small part of the success. Often, the users delete it after a few minutes after opening, or install the program and forget about it immediately. Therefore, it is important to maintain user’s loyalty. You will need to work hard on your product roadmap – make regular updates, provide interesting and useful material, respond timely to the negative reviews, motivate your current users to keep using the app and seek for new user acquisition channels.
Then the application will not be lost in the smartphone’s memory and will be used regularly. Think of the system of promotions and special discounts for your audience and propose them, using, for example, push notifications. The feedback and communication with your users is extremely important. Especially you need to work attentively with the negative reviews and respond to them as soon as possible. When the potential users see that you have high-quality technical support, it will definitely increase their loyalty. Update your software regularly adding more useful functions. If you lack the ideas, create a survey and find out what people would like to see in your product.
Advertising on social media platforms is another way of promoting your mobile application. It is recommended to create your app profiles and pages on Facebook, Instagram, Twitter, etc. and be active there and make your audience interested in what you do. The main thing here is to correctly determine the communities in which you need to place your ads. The groups should reach a wide audience. Depending on the subject of the application, age range and audience interests you know what information will be useful for your potential users. You can create your own community and lead it, expanding, adding interesting information, blogs or just useful content.
Best Pre-launch Marketing Tactics
According to ComboApp mobile app marketing agency, among the most workable pre-launch advertising strategies are:
- Develop a mobile-friendly website to post useful content containing relevant keywords. You may be asking why you need a website for your application if most users will search for it directly on the app marketplaces. In fact, this is only a part of the potential traffic. Many people still search for solutions to satisfy their needs in Google, Bing, and other search engines. In order to be ranked by certain keywords, you will need an optimized for search engines site with content containing relevant keywords.
- Develop a comprehensive SEO strategy. Search Engine Optimization is a complex activity aimed to increase your website rankings in search engines. You will not only need to create keyword-optimized blog posts but also strengthen your domain’s authority via expanding its backlink profile.
- Reach out to relevant journalists and influencers. Even when you are only developing your product and it’s not yet launched to the market, you can collect the list of journalists and reviewers who have previously reviewed similar products. Search for reviews of your competitors and start with these bloggers. Create a pitch telling about your application, its unique features, and advantages over a range of competitors. When you find the right journalist interested in your mobile solution, you will get a buzz around your app once it’s launched. You may need some time to find their contacts and communicate the terms for publication posting with each reviewer but as a result you will get so important exposure in the media that every product wants to achieve. This strategy may seem time-consuming as many reviewers will decline your offer, however, the result costs the effort.
These are just some of the marketing strategies that you can implement for your product promotion. If you work hard on preparing all the necessary materials during the development stage, you will start getting the first results right after the product launch.
Business
5 Businesses that are Hot right now in Emerging Markets
Every business minded person is trying to invest in emerging markets now in hopes that profitable returns are gotten in the long run. While most European and American markets are grown and proven to be rewarding, they are fast becoming saturated hence the desire by many investors and even new entrepreneurs to enter emerging markets.
The businesses that would be covered on this list would be the ones that can be started with low capital because everyone knows that selling crude oil in anything country is profitable but how many people can really afford the capital and resources to start a crude oil business! The answer is very few people. This list is primarily for business minded people that would like to do business with low overhead then scale their business over a period of time. Without further ado, let’s explore our list.
1. Social Media Marketing
This business is one that you can literally start from your bedroom. There’s a lot of attention right now on social media platforms like Facebook, Instagram, and YouTube. All you have to do is a take a course on how to use these platforms to promote products for sale. The next thing is to hone your skills, do some work for free to build up your portfolio and get valuable testimonials you can then use to get your first client. From there, you can grow your business through referrals and more advertising provided you get good results from your marketing.
2. Gaming Platform
Believe it or not, having a gaming platform is fast becoming lucrative in emerging markets, especially the ones in Africa. On one part, the rise in these types of platforms could be due to the want of many African youths to get rich or cash out as they say by investing so little money. This business may be controversial to many, but platforms like this one amongst many others have steadily built their business to profitability.
3. E-Commerce
This one is rather expected. Over the years, silicon valley investors have invested massive amounts into the e-commerce scene in developing countries. Although, some of the e-commerce companies aren’t successful yet, but the investors are willing to bet on the economies of these countries blossoming over the next few years. This way, they can not just make a profit but also have bigger market shares because they decided to invest early. Now, to start this type of business, you need to have a unique e-commerce idea that you can bootstrap then convince big-time investors to help scale your business to help you become competitive in the market.
4. Graphic Design
Graphic design is a very good business you can get into with low capital. What you basically need to do is get good graphic design tools and learn the basics of graphic design. There are so many small-scale businesses being started every day in emerging markets that need the services of graphic designers to help create visual brand assets and marketing materials for them.
5. Crowd farming
From the name, you can deduce that this is a derivative of crowdfunding. Crowd farming has to do with a group of people pooling together resources to invest in farm produce on a large scale then splitting the profit based on individual contribution. This is the case with platforms like Agropartnerships and Thrive Agric just to mention a few of platforms that are taking advantage of the growing interest in Crowd farming.
Business
How to Turn Your Crazy Donuts Ideas into a Business
The donut industry is growing more and more rapidly every year. With big names such as Dunkin Donut, Krispy Kreme, Winchell’s, and Tim Horton being the ones dominating a marketplace worth $16 billion. Most notable is the sponsorship between Dunkin Donuts and one of football’s most iconic names, Liverpool FC. Because of reasons like this, we can see why the donut industry is on a path to more popularity, and we can see why someone would be interested in investing in a donut business.
But how do smaller donut businesses compete with industry giants who have endless resources and several thousand donut shops under their names? Stick around as we are going to give you a few tips on how to turn your crazy donut ideas, into a successful business.
1. Starting Location is Key
Opening your first donut shop is nothing like managing a whole franchise. But it’s too early to think about that. First, you need to come up with a good idea for your location. Do you plan on opening your first donut shop near the main street, where you can catch the eye of casual by-passers, or maybe a strip mall location would better suit you. A key strategy in selling donuts is to always have them on display on a large counter area where customers can see the goodness you’re selling.
Another popular option is food trucks or donut trucks. Selling your donuts from a food truck feels modern, but also classic, and that just might be the niche that works for you best.
2. Keep Working, When Not Working
Your donut shop will always have slow periods during the day. During these slow periods, you can brainstorm ideas on how to increase revenue. During the morning you can add a special price on coffee, or offer a free donut with every coffee purchased. You can also offer catering services for birthday parties, weddings, and corporate or non-corporate events where you can cater to them donuts or cakes, or donut cakes!
3. Figure Out a Solid Business Plan
Having a solid business plan is key for the survival of your business. Choosing to ignore this step will cost your business greatly. By having a business plan in place, you can turn your donut shop into a successful business. With a plan in motion, you can sell others your vision, whether that’s a loan officer or an investor… or maybe a friend who likes to help you out.
Your business plan should start with your executive summary, which is a brief description of what you’re trying to do. Follow that up with a finer description of your business idea that will detail all the areas where your donut shop will be a hit. Marketing is very important, so make sure to include how you’re planning on marketing your business, and how much money you’re planning to allocate in that field. One more thing that will greatly increase your chances of survival is identifying how you can solve some problems that are related to other donut shops or the donut industry in general. You have to have something unique about your donut shop, so brainstorm ideas on what will make you better than the rest.
Business
How To Boost Your YouTube Subscribers And Views Number Fast
As you might already know to be a professional YouTuber can be quite a lucrative hobby, and channels with millions as well as hundreds of thousands of YouTube followers earn more than enough to support their living style and families. The way you earn money on YouTube is through ad monetization as well as promoted and sponsored videos. Of course, in order to be able to live on YouTube, you need to have a large group of people following you that will then see the ads.
And though YouTube might seem like a fun thing to do it isn’t easy at all and you need to be pretty consistent and patient in order to be successful. Saying this, getting YouTube views and subscribers can be pretty hard at first, and you need to have a bit of lack and put in a lot of hard work in order for it to happen. Still, there are some tips on how to get a lot of views on YouTube and the main one is to post things that might be interesting to a wider audience, and try to make it viral.
Let’s take a look at certain tips on how to have a more popular YouTube channel!
Tips On Getting Youtube Views And Subscribers
1. Although you can find a lot of articles on how to get subscribers and views fast most of those are just a YouTube glitch and don’t actually give you persistent and real followers. Instead of trying to trick the system your best bet is to go ahead and start promoting your content. Do it through social media, ask your friends to share and why not visit multiple forums and post your work! Very soon after you will be getting much bigger traffic and enjoy the popularity!
2. Figure out a publishing schedule and stick to it. Saying this if you say news videos will be every Tuesday and Friday don’t miss out of any, and you will get a devoted and large group of followers that are eagerly waiting. This way you will show people that you are serious about what you do and that subscribing is a worth it option.
3. So, along with that, you should start delivering more at the beginning of your videos. This will attract more views as well as subscribers to your channel. Use the first 8 seconds to hook people to it and deliver the core of your video straight from the start.
4. Use Pinterest to your advantage. Asking someone to create a picture of your best YouTube videos, and investing in ads on Pinterest will bring you quite a few people and views in a matter of days.
5. People are interested in reading Amazon Reviews so use that to your advantage and add the name of your YouTube channel at the end of your review. And along with that try to expand your social media promotion and reachability to Facebook, Instagram, Twitter, etc.
6. Also, when it comes to how to get subscribers on YouTube fast, you should start using the power of a good title. By creating an attractive and searchable title chances are your video will be easier to find and thus the number of subscribers and views will constantly grow.
7. And last but not least translate some of your most popular videos. Do it by yourself or hire an agency. This way you will be opening the door to an international subscriber audience!
Summary
YouTube profession is the one of future, and if you enjoy recording things, then it might be just the right for you. Still, it is important to be consistent and innovative in order to succeed. Doing this you will be able to increase the number of views, and subscribers fast, and enjoy all the benefits of YouTube popularity!
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