social media
Google+ Communities: What Healthcare Marketers Need to Know
Are you on Google+? Does your healthcare brand have its own Google+ community?
I don’t know if it’s necessary to state the obvious. But I will.
Social media fatigue is killing healthcare marketers (well, figuratively speaking). Think about how many social networks you belong to. How much time you invest in them each day. Each week. Each month.
When a new one comes along do you look forward to jumping on board or do you dread the idea of ‘yet one more thing’ that you have to do?
Personally I don’t buy the idea that your brand’s digital footprint has to extend to every social media platform on the web. It is exhausting to your marketing team.
But I do think you should be thoughtful and strategic about the social media platform(s) you choose to engage in. Understand that they are not all created equal, and that some platforms are better at doing certain things than others. This is particularly important for healthcare marketers whose social media efforts are strictly controlled and scrutinized.
Community building
But let’s say for example you want to build a thriving community around your healthcare brand.
Quite frankly I haven’t come across any social platform that does a better job than Google+ Communities (No, not even Facebook groups!). On Google+ you can join a community as a brand. You cannot do that on Facebook.
On the downside (at least for now) there’s a bit of a gender imbalance. Google+ is heavily male-oriented but if your products or services appeal to men (e.g. strength training, muscle building exercises, treatments for hair loss etc.) then you should have no problem warming up to the crowd.
What is a Google+ Community?
A Google+ Community is an online forum where you meet and interact with people on topics that interest you. Any Google+ user can start a community on any topic they like. Communities can be public or private, and others may join by invitation or by moderator acceptance.
Leveraging Google+ Communities
In the past having a Google+ account gave brands an upper hand in terms of search and content visibility. However a brand page could not follow, link-mention or even comment on a user’s posts unless the user had that business in his or her circles in the first place. This made it a little challenging for healthcare marketers to grow their online communities.
But now with Google+ Communities brands have a greater opportunity to reach more people and extend their influence. Here’s how:
#1. Integrate and invite the world!
Anyone with a gmail account can join Google+ and your online community. So tell everyone you know through your website, email list, other social networks and offline interactions that you have a Google+ community. Tell them them what the purpose of your community is, and invite them to join you there.
#2. Participate ‘as a brand’ in other communities
Find other Google+ communities that are relevant or complementary to yours and join them. Then become a useful contributor there by adding valuable insights and interesting ideas to their conversations. Don’t be shy about inviting them to your community as long as it’s not against their rules and not over-done.
#3. Use your Google+ community for ‘social care’.
Social care is customer service via social media. These days people are more likely to use social media rather than call a 1-800 number to get in touch with a call center.
Leverage this opportunity by handling questions about your products or services on your Google+ community and ensure that complaints are resolved promptly. Go a step further and invite experienced members to pitch in and help answer questions from other members. Heck if you find that they’re adding value to your online community, go ahead and make them a moderator!
What difference does it make?
A lot.
Google+ communities are what Facebook and Twitter would be like without their limitations. It is the ability to categorize your relationships and congregate with people who are passionate about your brand. It is both social media and communal living. For a healthcare marketer it is being able to interact directly with people who have raised their hand and said, “Yes, I want to be associated with you.”
For a step-by-step guide on starting a Google+ community, read this article.
Your turn: Do you have a Google+ community? What is your impression so far? Please share your thoughts in the box below.
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Instagram and Facebook for Business
These two platforms have become key tools in many industries looking to bring in more sales and website traffic with industries such as the gambling industry using betting sites not on gamstop and betting sites online at CNOG across social media platforms to help them boost their business and to keep customers interested in their services and products. We will look at how Instagram and Facebook can help your business to grow and what tools are especially important to use.
Social media marketing
Social media platforms such as Instagram and Facebook have become good platforms to ensure that businesses are making the most out of marketing their products and services the correct way. There are lots of different tools to use on these social media platforms, the tools available are great in helping you to bring in more business and website traffic by helping you narrow down a target audience and letting you see where the main bulk of your customers currently coming from.
Instagram and Facebook have become some of the most used social media platforms across the world and more businesses are looking to use these two platforms to bring them more sales and increase their profits and website traffic. Most online businesses are now making sure to have a social media account to promote their services across.
What is the future of marketing on social media platforms?
The future of social media marketing looks set to be a bright one with new tools and methods being added to the platforms each week and these platforms are helping companies to promote their products across the social media platforms with ease. In the next few years, we can expect to see most online businesses using social media platforms to promote their businesses. Marketing is a competitive market and online businesses struggle to stand out from rivals due to so many companies using the same methods and techniques, therefore it is important to use social media channels to promote your business and to create fun and exciting adverts to catch the eyes of potential customers.
You can see why companies are using Instagram and Facebook to promote their services due to so many of us spending time on social media platforms each day it is a great way to reach out to new customers who might be unaware of your services. Facebook marketing tools have become useful for companies to use as they can track their target audience and make changes when they need to with the tools are quick and easy to access which has helped many online businesses to edit their adverts at a quick rate and ensure that they are performing.
Both platforms are a great way to attract new business as most of us spend time on social media platforms each day ourselves, so you can understand why businesses are seeing a positive reaction to the adverts and posts they promote across Instagram and Facebook amongst other social media platforms that are being used for promotions.
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How to Make Your Business Stand Out on TikTok in 6 Easy Steps
Business marketing has us all searching for a way to get to our designated audience with as little effort and as little investment as possible. The old ways of marketing and making your name known are way behind us and we are all now utilizing the power of apps like Facebook, Instagram, TikTok, YouTube and more.
It is all about more exposure, more trends, more followers and more likes. Since we mentioned likes we have to tell you about TikFuel Likes that can help everyone get their business started on the right foot.
As you can see, we are focusing on TikTok as a platform for promoting your business and making it go viral, and here are our 6 easy steps to do just that:
1. Tell a story
The key to a good story is to have it all in a limited amount of time. When it comes to business you need to present a problem and then the journey to the solution. Give clear concise steps about the journey from problem to solution and why you are the best for that.
2. Value
The next important thing is to provide some value. The TikTok trends are fun but they last a short time. This is why you need some value and why you need more people on this platform, on your page. They are looking to be entertained, inspired or informed. To provide them just that ask yourself by the end of your video what did they, as viewers, get!? This is where you aim to provide value first and then promote your business/brand.
3. Viral audio
One extremely important thing is to always use trending sounds/music if you want to be discovered, especially on TikTok. The For You Page is where the newest potential followers are and if you are not viral, using viral sounds and music there is far less chance that you will get on the For You Page, meaning fewer engagements and new followers.
4. Hooks
Having someone stay until the end of your video means you need a good hook. This will not only hook them at the beginning but it will make them stay till the end and ask for more. How? You need good hooks at the beginning and one every 5-10 seconds throughout the video. It will increase average watch time and this means people will increase their time on the app which also means you get more rewards from TikTok in a form of added exposure.
5. Stick with your niche
What you will see all day long on this app is that the most famous TikTokers are making just one type of content and they are killing with it. Most of them recycle some of the content and get a unique personal spin that results in it becoming extremely viral. It is far less work and it is effective which is the best win-win situation.
6. Standalone content
Here you want to make sure that your videos can be watched on their own. This means that you need to avoid longer videos or sequences like part 1, part 2 and so on. This is fine for a platform like YouTube but on TikTok, it is far less easy to miss on content and that also includes people that you follow. Make sure your videos are standalone and that will not “hurt” much if you miss one, because people will miss them.
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How to make money on Tiktok
In today’s society, the social networking is increasingly growing and I am sure that you don’t feel strange when listening TikTok– a music video and social networking platform from China. Since its launch, this app is still receiving a lot of love, especially from the young. This platform contain a lots of interest with the interesting interface so that more and more people want to jump on TikTok early so they can gain as much interest as they can. Therefore, making money on TikTok is hot and easily way to approach and optimize your sales. Here are some feasible methods for you to consult if you plan to profit from TikTok.
Build, grow accounts and sell them
The first way people think about to make money on TikTok is to build, grow accounts into that one having many followers as possible and then sell them. The more followers an account has, the more valuable it is.
Similar to Instagram, you will choose a niche market and continue to create entertainment content to attract people who will be the ideal customers for your product. Typically, you will reach out to brands in your chosen field and sell your TikTok profile to them to make money.
And once the store has this account in hand, it’s actually quite easy for them to sell the product with that TikTok account.
Join the Affiliate Marketing of global stores
With this method, you do not need to own goods and still be able to sell goods online. This is called making money with Affiliate Marketing on TikTok platform. This will be extremely effective if you do it properly.
For example, you are passionate about cosmetics and want to cooperate with natural cosmetic stores. You can produce funny videos or catch trends related to this topic on TikTok. When you have a few thousand or even just a few hundred followers, you can refer them to buy products through the affiliate link that stores provide you. Then, if someone makes a purchase, you will receive a commission from the product you advertise. This is the principle of how to make money on TikTok through Affiliate marketing.
In order to join this campaign, you need to find the stores that support Affiliate Marketing form for you to make money on TikTok.
Moreover, you should know some prestigious websites provides many great deals of diverse products and useful information for buyers and sellers as well. For example, if you want to buy some assessories for your cute dog or a dog lovers shirt, to not only buy somes at lower prices than normal but also know some tips to save much money and time because of useful information provided. Besides, you should wait to take a list of something you want to buy and shop once, which helps you receive a huge discount more than you think.
Use TikTok Ads Platforms to sell your own products
A brand that is aimed at young users can use different methods to promote and run ads for your own products on TikTok such as Hashtag Challenge, Influencer, Brand Takeover or In Feed Ads. If you are initerested in TikTok ads, this blog is the best for you to know about the different creative TikTok Ads options and then it’s easier for you to choose the ads option for your own sales.
Remember, to succeed in selling your own products on TikTok, you should know some of the following information about the platform:
- This is an entertainment platform: you should create videos that are funny, interesting or high trending to capture a large number of views, from which to navigate to sales.
- Users on Tiktok are very young: you should choose products suitable for this segment, industries such as fashion, accessories, technology, cosmetics are quite suitable for sale on TikTok.
- Do not be too heavy in advertising: users will leave if you just take care of posting promotional videos. Instead, you should incorporate ads into your entertainment videos to increase user interaction.
Collect donations
You can go live and collect donations from viewers. This feature of TikTok is immensly fascinating. From what I’ve seen, here’s how it works: When you’re a TikTok user, you can go into your profile and purchase something called coins (a hundred coins might cost you $1.39). When one of your favorite creators is going Live, you can actually send them coins as a way of giving thanks for their effort in creating the content they do.
What do the creators do with this coin? The creator turns the coins into diamonds which can be converted into cash via PayPal. Then TikTokers can get all of this cash from viewers.
Manage influencer campaigns
This idea does not sound strange. Here, you can be a middleman or broker between an influencer on TikTok and a brand that wants to work with that person. From creating deals, managing both parties and making sure all products are met, you’re the coordinator who charges a service fee to manage those campaigns.
You should know about a tool called Sprout Social – an influencer discovery and analytics tool used by thousands of brands helping you not only tell you which influencers need monitoring and your management campaigns but also save time with many outstanding features. Sprout Social also offers many discount codes for the customers to save money for their management campaigns.
Offer consulting services
Last but not least, once you become a pro on TikTok and you understand how to make a video getting a hundred views. At that time, you can absolutely offer consulting services to help people who want to be famous on TikTok or to be creators.
All of what you need to offer this as a service is having the specialization and the experience. Therefore, when you’re there, people are willing to pay more to have your experience on their account. Then, you can even negotiate a percentage for your services because you are their consultant helping them become famous on TikTok.
I suggest a tool to help you in your consulting service is Hubstaff which saves you time and effort by providing you with features such as online invoicing, automatic payroll based on time tracking, and optimized scheduling. Since it understands one of the biggest challenges that consultants have to deal with is handling a multitude of tasks which require daily attention. Besides, Hubstaff coupon offers the great deals to save a huge of money and time as well.
Conslusion, TikTok is a funny social network that takes short video content as the center. It is known as one of the social networking platforms with rapid growth so it is the perfect time for you to take advantage of TikTok as a tool to make money in the smartest and fastest way. I strongly believe it will not make you disappointed so try and don’t forget to use many helpful tools I recommend with the discount codes offered to save and earn as much money as possible.
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