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Facebook Graph Search: What Healthcare Marketers Need to Know

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As Facebook Graph Search continues to roll out to new users, healthcare marketers are wondering how they can use it to increase their visibility.

Here’s what you need to know about Graph Search.

Graph Search is a social search engine that connects a user’s network of relationships (social graph) in a way that has never been done before.

It produces completely unique and highly personalized search results in real time to each and every single user on Facebook. Searches made will first go through the user’s network of friends, likes and subscriptions, while searches made that are not in their network will be answered by Microsoft Bing.  “Hospitals my friends have been to” or “Hospitals my friends like” would be the type of inquiry that the Graph Search is looking to answer.

Facebook makes a great move here. They already have a huge database of over a billion users with all their likes, interests, relationships, associations and even trusted friends! What they have done is to turn Facebook into a practical, useable and searchable database. Instead of combing through an individual’s profile to see what they like, you can search any topic and see how many of your friends like that particular thing while being provided with many other related results.

Facebook graph is a social search engine that pulls on people’s desire to share and discuss ideas, thoughts and interests. But on the other side are business pages where brands and business owners want to be seen by consumers.

Graph Search has connected the two sides in a unique way and the term being used to describe this is “game changer”. For example you can check to see which of your Facebook fans work at a competitor’s organization.

While the feature is still in its infancy, healthcare marketers should be exploring different ways to use it. Here are some tips:

#1. Complete your Facebook Page

Do this by updating any missing information such as address, ‘About’ section and a vanity URL.

#2. Promote your page

Use these tips to get more ‘likes’ as Facebook gives higher visibility to pages with more fans.

#3. Check your About section

Use highly descriptive keywords on your ‘About’ section to improve your chances of being found.

#4. Tag your photos

Tag your photos with rich keywords, the name of your organization, and the location where they were taken and encourage fans to like them. Photos are indexed by Graph Search and tagging them with appropriate keywords will help to increase your Pages visibility.

#5. Claim your place

If you have your page set up as a Page Place, Facebook will try to display your page when someone ‘checks-in’ to your location.

But if you have not claimed your Page Place, someone else may unknowingly create a place for you when they try to check in with their mobile phone. If they use the wrong business name (e.g. ‘clinic’ instead of ‘hospital’) then you will not get credit for check-ins that rightfully belong to you and will thus miss out on ‘social proof’ that makes your brand more visible.

Healthcare tips

While brands across the board are still trying to figure out how Graph Search works, healthcare marketers should be exploring it with their HIPAA lenses intact. Protect patient privacy at all costs and be cautious as you use Graph Search to gather information and create identities within this new untested sphere of social connectivity.

Remember too that potential “grey areas” are possible with Graph Search since many Facebook users do not fully understand the privacy settings and agreements they signed up for. Everything “public” is searchable and can be directly connected to brands, consumers and others who use Facebook.  Anything posted that may have been lost in time is only a search away.

Over to you: Have you started using Facebook Graph Search? If not, do you think it might be useful for you in the future?

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The 8 Best Free Social Media Management Tools For Bloggers

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The 8 Best Free Social Media Management Tools For Bloggers

1. Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place. With Hootsuite, you can help you save time by scheduling your posts in advance, track who’s talking about your brand, and measure your success over time. Hootsuite also has a free plan that lets you manage up to three social media accounts.

2. CoSchedule

CoSchedule is a social media management tool that helps you stay organized and on schedule. With CoSchedule, you can schedule your posts in advance, save time with bulk scheduling, and measure your success with detailed analytics. CoSchedule also has a free plan that lets you manage up to two social media accounts.

3. Sprout Social

Sprout Social is a social media management platform that helps you grow your social media following. With Sprout Social, you can track your progress, engage with your audience, and measure your success. Sprout Social also has a free plan that lets you manage up to three social media accounts.

4. Sendible

Sendible is a social media management tool that helps you save time and stay organized. With Sendible, you can schedule your posts in advance, track your brand’s social media mentions, and measure your success with detailed analytics. Sendible also has a free plan that lets you manage up to three social media accounts.

5. IFTTT

IFTTT is a social media management tool that helps you automate your social media tasks. With IFTTT, you can create recipes that automate your social media tasks, such as posting your blog content to your social media accounts. IFTTT also has a free plan that lets you manage up to three social media accounts.

6. Tailwind

Tailwind is a social media management tool that helps you optimize your social media schedules. With Tailwind, you can schedule your posts in advance, find the best times to post, and measure your success with detailed analytics. Tailwind also has a free plan that lets you manage up to three social media accounts.

7. SocialBee

SocialBee is a social media management tool that helps you save time and stay organized. With SocialBee, you can schedule your posts in advance, track your social media metrics, and measure your success with detailed analytics. SocialBee also has a free plan that lets you manage up to three social media accounts.

8. MeetEdgar

MeetEdgar is a social media management tool that helps you automate your social media tasks. With MeetEdgar, you can schedule your posts in advance, recycle your content, and measure your success with detailed analytics. MeetEdgar also has a free plan that lets you manage up to three social media accounts.

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The 10 Best Free Social Media Management Tools

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The 10 Best Free Social Media Management Tools

1. Hootsuite

Hootsuite is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to boost their social media presence and engagement.

2. Buffer

Buffer is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

3. TweetDeck

TweetDeck is a social media management platform focused on Twitter. It offers users a variety of tools for managing their Twitter account, such as scheduling tweets, creating lists, and monitoring Twitter activity.

4. SocialOomph

SocialOomph is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

5. Edgar

Edgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

6. CoSchedule

CoSchedule is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

7. Sprout Social

Sprout Social is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

8. IFTTT

IFTTT is a social media management platform that helps users automate their social media tasks. It’s a great tool for businesses and individuals who want to save time on their social media management.

9. Crowdfire

Crowdfire is a social media management platform that helps users manage their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media presence.

10. MeetEdgar

MeetEdgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

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The 7 Best Free Social Media Management Tools For Businesses

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The 7 Best Free Social Media Management Tools For Businesses

1. Hootsuite

Hootsuite is a social media management platform that gives businesses of all sizes the ability to track all their social media channels in one place. With Hootsuite, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

2. Buffer

Buffer is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Buffer, businesses can schedule and publish content, track their social media analytics, and engage with their audience – all in one place.

3. Sprout Social

Sprout Social is a social media management platform that gives businesses of all sizes the ability to better track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

4. SocialOomph

SocialOomph is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With SocialOomph, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

5. CoSchedule

CoSchedule is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With CoSchedule, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

6. Sendible

Sendible is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Sendible, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

7. AgoraPulse

AgoraPulse is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With AgoraPulse, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

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