healthcare marketing

Cyberbullying and Social Media: 4 Ways to Protect Your Children

Published

12 years ago

July 12, 2012

My daughter came home crying from school one day. “Mom, we had a lecture from the principal today about Facebook. John said some really bad things to Steven on Facebook. Everyone started posting comments about it and making fun of Steven for it. Then Steven’s parents saw it and threw a fit at the principal.”

Apparently Steven’s parents were so irate with all of the comments from his classmates, that they decided to threaten a lawsuit on John’s family and to press charges.

This was the first example of cyberbullying that my daughter encountered at the young age of 13. There is an anti-bullying program at her school that now includes cyberbullying. Many parents of this class have now decided to begin monitoring the Facebook pages of their children (luckily something our family already had in place).

Cyberbullying? It is happening everywhere these days and unfortunately it is a real threat to our children. Social media has increased the avenues for bullies to attack young children. What can we as parents and adults do about it?

Table of Contents

What the research shows

According to Pew Internet Research’s 2011 Cable in the Classroom series:

95% of social media-using teens who have witnessed cruel behavior on social networking sites say they have seen others ignoring mean behavior; 55% witness this frequently.
66% of teens who have witnessed online cruelty have also witnessed others joining; 21% say they have also joined in the harassment.
90% of social media-using teens who have witnessed online cruelty say they have ignored mean behavior on social media; 35% have done this frequently.
- 80% say they have defended the victim; 25% have done so frequently
- 79% have told the cyberbully to stop being mean and cruel; 20% have done so frequently

Another 2011 survey by the American Osteopathic Association shows that:

85% of parents of youth ages 13-17 report their child has a social networking account.
52% of parents are worried their child will be bullied on social networking sites.
1 in 6 parents know their child has been bullied on a social networking site.

Steps parents can take

As parents, we have an obligation to be aware of what our children are doing online. If 52% of parents are worried about their children being bullied through social media, then we have to educate ourselves about this problem and figure out how to solve it.

Here are some simple steps to help your family deal with cyberbullying:

#1. Create a family game-plan

Make sure everyone in the family understands email and social media courtesy i.e. don’t say anything negative to or about someone, don’t put any pictures or videos out there that could be hurtful, don’t threaten anyone, and don’t use foul language. Also discuss with your children what to do if they see cyberbullying taking place i.e. Don’t ignore it! Tell mom, dad, or a teacher immediately.

#2. Listen to your kids

As parents we need to make sure we are supportive of our children and really listen to the issues they are facing online. We should never say to them, “You’ll just have to deal with it” or “Just ignore Jane for saying those things, she’s just kidding”. With all of the publicity on social media sites, a small comment can quickly get out of hand and cause embarrassment or pain to your child.

#3. Think before you act

Teach your children to remain calm and rational when discussing any cyberbullying situations. Parents that overreact are more likely to have children that don’t feel comfortable reporting these problems.

#4. Involve the community

If other students from your child’s school are involved, then let a teacher or counselor know. The cyberbullying can easily become a real-life bullying situation if it isn’t nipped in the bud. Other kids could easily become involved.

Remember too that sometimes a word to the other child’s parents or the school principal may not be enough. Sometimes the police may need to be involved to put a stop to the unfortunate situation.

Key Takeaway

Cyberbullying is a real problem facing our children. Using social media sites to harass or intimidate others is becoming a common occurrence. By taking a few minutes to talk with our children and to establish some rules of engagement on social media, we can help our children before a potential problem or crisis takes place.

Your Turn

What rules or agreements have you put in place with your children in regard to safety on social networking sites?

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healthcare marketing

The Top 10 Healthcare Marketing Strategies

Published

2 years ago

November 8, 2022

Patricia Redsicker

The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest healthcare marketing trends and strategies.

To help you do that, we’ve put together a list of the top 10 healthcare marketing strategies of 2020.

Table of Contents

1. Personalized Marketing

One of the biggest healthcare marketing trends of 2020 is personalized marketing. Thanks to advances in technology, it’s now possible to personalize your marketing messages and content to a much greater degree than ever before.

2. Account-Based Marketing

Another big healthcare marketing trend of 2020 is account-based marketing (ABM). ABM is a targeted marketing approach that focuses on key accounts that are most likely to convert into customers.

3. Patient Engagement

One of the most important aspects of healthcare marketing is patient engagement. In 2020, there will be a greater focus on engaging patients through digital channels such as social media, email, and text messaging.

4. Content Marketing

Content marketing will continue to be an important healthcare marketing strategy in 2020. The key is to create high-quality, informative, and engaging content that will help you attract and retain patients.

5. Search Engine Optimization

Search engine optimization (SEO) will continue to be an important healthcare marketing strategy in 2020. The key to success is to create keyword-rich content that is optimized for the search engines.

6. Social Media Marketing

Social media marketing will continue to be a powerful healthcare marketing tool in 2020. The key is to use social media to build relationships with patients and create a community around your brand.

7. Email Marketing

Email marketing is another important healthcare marketing strategy that will continue to be effective in 2020. The key is to create email campaigns that are targeted, relevant, and engaging.

8. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising will continue to be an effective healthcare marketing strategy in 2020. The key is to create ads that are targeted and relevant to your audience.

9. Referral Marketing

Referral marketing is a powerful healthcare marketing strategy that can be very effective in 2020. The key is to create a system that incentivizes patients to refer others to your practice.

10. Traditional Marketing

While digital marketing is taking over, traditional marketing techniques such as print advertising, direct mail, and television advertising will still be effective in 2020. The key is to use these techniques in a way that complements your digital marketing efforts.

Keep these healthcare marketing strategies in mind as you plan your marketing efforts for 2020. If you need help getting started, contact a healthcare marketing agency.

healthcare marketing

The Importance Of Marketing In The Healthcare Industry

Published

2 years ago

November 8, 2022

Patricia Redsicker

The Importance Of Marketing In The Healthcare Industry

There’s no question that marketing plays a vital role in the success of any business, and the healthcare industry is no different. In fact, given the highly competitive nature of the healthcare industry, effective marketing can mean the difference between success and failure.

The first step in any successful marketing campaign is to identify your target market. Who are you trying to reach with your marketing efforts? Once you’ve answered this question, you can begin to develop a marketing strategy that will resonates with your target audience.

The next step is to create a strong branding strategy. Your brand is what sets you apart from your competitors, so it’s important to make sure that your branding is on point.Your branding should reflect the values of your organization, and it should be consistent across all of your marketing materials.

Once you have your target market and branding strategy in place, you can begin to develop your marketing mix. This mix will include the various marketing channels that you’ll use to reach your target market. Some common marketing channels in the healthcare industry include online advertising, direct mail, public relations, and events.

Finally, once you have your marketing mix in place, you need to make sure that you’re tracking your results. This will help you to see what’s working and what’s not, and it will allow you to make necessary adjustments to your campaign.

Marketing is essential to the success of any healthcare organization. By taking the time to develop a strong marketing strategy, you can ensure that your organization is on the path to success.

The healthcare industry is one of the most important industries in the world. It is responsible for the health and wellbeing of billions of people. Marketing plays a vital role in the healthcare industry. It helps to raise awareness of the importance of health and wellbeing and encourages people to take action to improve their health.

Healthcare marketing can take many different forms. It can be used to promote healthy lifestyle choices, to raise awareness of health risks, to encourage people to get vaccinated or to take up screening tests. It can also be used to promote the work of healthcare professionals and to encourage people to use particular healthcare services.

Healthcare marketing is a complex and challenging task. It requires a deep understanding of the needs and motivations of different groups of people. It also needs to be sensitive to the often sensitive nature of health issues.

healthcare marketing

The Impact Of Marketing In The Healthcare Industry

Published

2 years ago

November 8, 2022

Patricia Redsicker

The Impact Of Marketing In The Healthcare Industry

In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard to cut through the noise and reach their target audiences. But what exactly is healthcare marketing, and how does it differ from traditional marketing?

Healthcare marketing is the process of creating and executing a plan to promote a healthcare product or service. This can include everything from developing a new marketing strategy to creating and placement of advertising, public relations, and social media campaigns.

While the goals of healthcare marketing may be similar to other industries (increasing awareness, generating leads, boosting sales), the strategies used to achieve these goals are often very different. This is because the healthcare industry is heavily regulated, which means that healthcare marketers have to be very careful about the claims they make and the messages they send.

In addition, the healthcare industry is complex, with a wide range of stakeholders, including patients, doctors, insurance companies, and government agencies. This complexity means that healthcare marketers have to be very strategic in their approach, carefully crafting messages that will resonate with each of these different groups.

Despite the challenges, healthcare marketing can be extremely effective. When done well, it can help healthcare organizations to achieve their business goals, while also making a positive impact on the lives of patients.

If you’re interested in learning more about healthcare marketing, we’ve put together a list of resources that can help.

The healthcare industry is one of the most important and largest industries in the world. It is also one of the most complex and rapidly changing industries. This complexity is due to the many different types of products and services that are offered, the numerous regulations that govern the industry, and the constantly evolving technology.

The healthcare industry is also one of the most competitive industries. There are many different types of healthcare providers, from large hospital systems to small clinics, and each one is competing for patients. Marketing is a critical tool that healthcare providers use to reach and engage potential patients.

Healthcare marketing has evolved significantly in recent years, thanks to the growth of digital marketing and the rise of social media. These changes have made it possible for healthcare providers to reach a larger audience and to better target their marketing efforts.

Digital marketing in healthcare has a number of advantages. It is more cost-effective than traditional marketing methods, it is more targeted, and it provides healthcare providers with a way to track and measure results.

Social media is also playing a big role in healthcare marketing. It provides a way for healthcare providers to connect with potential patients and to build relationships. Social media can also be used to promote health awareness and to educate patients about healthy living.

The impact of marketing in healthcare is evident in the way that it is changing the way that healthcare providers reach and engage with potential patients. Marketing is no longer a one-way street; it is a two-way conversation. Healthcare providers who embrace digital marketing and social media will be well-positioned to succeed in the new healthcare landscape.