Twitter. It’s a great tool for social media marketing if you know how to use it. But medical professionals and doctors may be resistant to using...
Hiring the right content marketing consultant is a significant business decision. Ideally you want someone with whom you will enjoy a great working relationship, but you...
I recently read Mark Schaefer’s new book ‘Return on Influence,’ which in a nut shell talks about ‘personal power’ and influence on the social web. So...
If you’ve ever asked the question, “Can I make money with social media?“, you might have heard a variety of answers such as, “No!”, “Maybe” or...
In a recent article that I wrote for Content Marketing Institute about social content strategy, a reader observed that it is important to develop different social...
Are you on Google+? Does your healthcare brand have its own Google+ community? I don’t know if it’s necessary to state the obvious. But I will....
Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum...
Social login has become a standard on the web. In the past few years, we’ve seen more and more businesses allowing users to register or log...
The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not...
Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend – that most people are...