I recently came across a healthcare print ad published by Hartford Healthcare in the Hartford Business Journal (December 3, 2012), titled “Healthcare Matters: Communications in Health...
A great hospital brand is hard to find. That’s because traditionally marketing and branding have been considered an expense rather than an investment that yields return....
Have you documented your marketing goals for 2013? Is your medical business ready to hit the ground running on January 1st? As the new year approaches most...
Are you managing the social media program at your hospital? Do you sometimes feel like you’re pulling out teeth trying to do your job well? In...
I always tell clients that their website is their “face” to the world and their customer’s window into the business. But once their dream website is...
Do you handle social media marketing at your hospital? Would you like to learn some new social media secrets that will help you do your job better? In...
We all understand the important role healthcare marketing plays in publicizing and educating people about major diseases, pharmaceutical advancements and medical procedure innovations. Although this field...
Are you a healthcare blogger struggling to write valuable blog posts on a time crunch? Don’t let anyone tell you that producing great blog content is...
Likeability matters in any organization and blogging can help. Oftentimes, it’s easy to underestimate the value of likeability when your organization revolves around grave health matters....
You may have heard that social ads are the future of advertising and to that effect Facebook ads have become a popular choice for healthcare business...