Several weeks ago a client asked me to write an educational article about – of all things – Oculoplastic surgery. If you’re like me, you’d have...
Hashtags have finally found a home on Facebook. The new feature, which is widely used on Twitter was met with mixed reactions on Facebook. A lot...
For conservative industries such as healthcare, social media can be challenging. The fear of losing control causes many hospitals to shy away from social media, opting...
Social media in medicine is not about socializing with others. According to Dr. Anas Younes, chief of the Lymphoma Service at Memorial Sloan-Kettering Cancer Center, it is...
My doctor just got a new out-of-state gig and I’m going to miss him. Yet when I think about how much time we actually spent together...
As content writers our top priority when writing anything is to keep the reader in mind. Studies show that the typical American adult reads at about...
One of the common problems that many new physician and healthcare bloggers have is ‘shaky blog syndrome’. That means writing the kind of blog post that...
We often hear that healthcare CEO’s don’t like social media. It’s true they have traditionally rolled their eyes at social media. It’s equally true that healthcare...
It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. If you...
Healthcare marketers aren’t the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press...