There’s three things that you should understand about your searchers on the Internet: #1.They are impatient! They will not waste time wading through pages and pages of results...
After twelve years of being away, I’m spending some time in Kenya getting re-acquainted with the land of my birth. I marvel at some of the advances...
Relevance! It is the end-all-be-all for today’s digital consumer. When making a purchasing decision digital consumers are looking for content that is highly relevant to their...
Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend – that most people are...
Are you wondering how your dermatology practice can draw in more patients? Social media is the ideal platform to share your brand’s story, connect directly with...
Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the...
Obamacare’s website is really bad says an article on Washington Post’s Wonkblog. That’s because when 3 million people logged onto Healthcare.gov last Tuesday, what they found...
Yesterday afternoon, I sat on a Google Hangout panel hosted by Danya International, to discuss how to engage women in social media and public health. The discussion...
Are you a physician or physician group that has recently established a concierge practice? Are you wondering how to market your new practice? The most challenging...
If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about...