Are you a medical practitioner, a healthcare provider or healthcare organization? Has your website traffic declined and you’re wondering how to reverse the trend? In most...
As of October 2011, there were 1,229 hospitals across the US using social media i.e. YouTube, Facebook, Twitter, LinkedIn, Foursquare and blogs (Source: http://ebennett.org/hsnl/) Some of them...
With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, doctors and healthcare systems should take advantage of the...
In social media we usually associate success with numbers – ‘number of followers or fans‘, number of times content has been re-tweeted, shared or plus 1’d and number of subscribers. This...
The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because...
Historically, medical care has been primarily physician-centric — “take the doctor’s orders”; however, more recently, patients are playing a more active role in their treatment. At...
WebMD suffered a serious blow this week. But whether it will cripple the company or not remains to be seen. It turns out that highly commercialized...
It’s no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of...
Online readers don’t have time for this. In fact studies show that readers will leave your website within 10 seconds unless your web content communicates a...
Happy New Year friends! It’s hard to believe that 2011 is over. It was a wonderful year for us and quite a few key milestones were...