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Book reviews matter. In a free society where people can say and write whatever they want, it’s important to have ‘filters’ in the system to prevent preposterous...
Businesses like yours have a new imperative these days: they must develop content that will draw people to their sites. The goal is to create and...
marketing has a cost. As you can imagine it takes resources, time, planning, patience and effort. But you’re also saying that it can deliver a profit just...
It’s easy to spot a poor landing page on someone else’s website. But creating a successful one right from scratch is another matter altogether. Too often...
On Saturday night I got back from BlogWorld 2011 Expo – a blogging conference that took place in Los Angeles. Though a little over-priced ($1200) I...
Smart business owners use content to attract customers and grow their businesses. They blog, write white papers, create video or audio podcasts, email newsletters and so...
What do you think the website of the future will look like? When you’re talking about the future, it’s hard not to get carried away. The...
Why are some bloggers so successful at what they do, and not others? I’m sure you think about that from time to time – and you’re...
No writer wants to think of themselves as unproductive. But from time to time it happens to the best of us and I…blame it on the...
Do you know who’s in charge of content at your organization? Or is Marketing considered to be the default custodian of all-things content? In some ways,...