I like Seth Godin because he gives me plenty to think about, something of a reality check. Take writing for example . It’s not what it...
Capturing the attention of the online reader is a tremendous challenge which is only comparable to Charlie Brown and his science teacher. Watch the video clip...
It is an interesting observation! At a time when information sharing happens freely, globally, and in real time, organizations still don’t agree on what a white...
Do they think highly of you? Or do they believe they can’t trust you farther than they can see you? Perception is reality! At least in...
Made you look! It was an experiment but it worked. There’s a good reason I used this picture. It shows a headline that’s catchy and makes...
Email marketing is different things to different people. For some, it’s an e-list with a thousand email addresses to spam with irrelevant information. But for the...
Business proposals are documents created for the sole purpose of asking for something – usually business! There are two types of business proposals: Proposals written in...
You prepared your gear, decided what kind of fish you wanted to catch, you tested the waters and set out for your big catch! But that...
What have you done with your life so far? Are you where you wanted to be? Do you have a plan? Abraham Lincoln would say, ”Give...
‘TMI’ or ‘too much information’ is not just a FaceBook phenomenon. It is clearly a corporate communication issue. Even with words, less is more! Too much...