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Yesterday, I watched the unveiling of Facebook’s ‘next generation messaging system’ which CEO Mark Zuckerberg insists is not an ‘email killer’. The messaging system which is modeled more...
It’s an interesting conversation – one that’s not about to go away anytime soon. For instance, I came across a great article on Problogger.net written by...
Sometimes it’s easy to identify your key competitors. You can Google them using relevant key words, find them on business directory listings or at your local...
Last week, Google revamped the way that they “organize the world’s information,” giving ‘place’ a new centrality in how they rank websites. What that means, in...
For entrepreneurs who have entertained the idea of creating an information product but then shied away for one reason or another, I’m here to tell you...
Finding a niche market for your business is an important part of your marketing plan. A lot of business-owners assume that they can market their services...
There are really only two reasons to use Facebook for Business: To attract To convert Attraction means bringing more readers to your page and increasing awareness about...
Today, I’m feeling tired … and grateful. I had planned to write one of my usual marketing communications pieces…but I won’t. I want to celebrate some...
Marketing communications is a fast-paced, ever-changing environment that is heavily influenced by innovative technology and new branding concepts. That’s why it is so important for marketing professionals to...
In the previous article, I talked about branding as the number one challenge that Marketing Communications professionals face in the age of technology. Another common problem...