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Last week the head of Google’s Webspam team, Matt Cutts explained the algorithm changes they made to prevent content scrapping. It was long overdue. Google has been...
Companies are getting excited about content. They’ve realized that it’s the first point of contact with a customer and many are now ‘publishing’ their own stories....
As I pointed out in the previous article, curation is about blending your original content with carefully selected third-party content and presenting it in a way...
Thriving businesses understand that the success of their brand depends as much on the creation of valuable content, as it does on creating products or services...
Should you give away your e-books, white papers and case studies for free, or should you require a name and email address before people can download...
With all the different options that consumers have to engage with brands, corporate websites are losing their effectiveness as primary tools for brand awareness. That’s not...
“It’s hard to put into words.” How many times have you heard that expression? I came across Bruce Mau’s Incomplete Manifesto for Growth, which I realize...
The numerous strategic benefits of business blogging are HUGE, and quite frankly I’d have a tough time trying to scratch that surface in this article. But supposing...
If you have a facebook brand page (fan page), then you probably have some kind of strategy in place to build your community and engage your...
Last night I watched Rudy. Rudy comes from a working-class family. There is nothing special about him. His grades are poor, he has no athletic ability and he...