Shel Israel, co-author of naked conversations had this to say after giving a talk to the Seattle chamber of commerce: What inspired me the most, a little to my surprise, were the folks at the Chamber of Commerce. These were folks, as Robert puts it, who were hungry to learn. I met a wedding planner who blogs, and an architect and carpet cleaner, among others, who plan to soon follow suit. This is heartening for me. The day has finally come where small businesses can use technology tools to elevate and differentiate themselves and it is heartening to find so many in one room plunging into the blogosphere.
Many forward thinking businesses, big and small, are discovering blogs as a tool to connect with customers, and give customers a way to connect with the business. IMHO any business blogging is engaging in a form of Micromarketing, a way to connect with customers using alternative media. I use the term micromarketing as a way to differentiate from mass marketing, because blogs enable companies to literally connect with one customer/prospect at a time, in a conversation and not a sales pitch.
- Micromarketing is not selling
- Micromarketing is conversational – if you have comments and trackback turned off it’s not a conversation
- Micromarketing is about being open and informal – tell readers something they wouldn’t get from a press release
- Micromarketing is talking about shareing experiences and telling stories