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A Marketer’s Blueprint To TikTok Marketing

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Think! TikTok is known to be the best successor among Spotify, Instagram, and Snapchat.

It is one of the creative social media platforms that motivates users to upload their short videos. Most of the videos are made up to 15-seconds long, even though there is a possibility to share a video up to 60-seconds too. How does the TikTok app help to change your fame and uniqueness? It has the potential to make your creation reach a wide selection of beautiful music sounds, and along with a group of effects and filters.

The platform mentions that an app is a collaborative place where it is simpler to reach viral than any other platform. Similar to Snapchat and Instagram, It’s video format is vertical. In this way, you can take up the majority of your device’s screen. It makes a very immersive and engaging user experience and provides the best choice to explore TikTok marketing!

By Whom TikTok Is Used More

Do you know about the term TikTok only from the marketers? No worries! Because I’m claiming myself to be a member of the Gen Z club. Yeah, it’s kind of a puzzle for the older generation people where it stays to be the wonder for the world’s teens!

Moreover, there are 41% of users aged 16 to 24. The fascinating fact about the platform is that, initially, more than 50% of the users were under the age of 24 years after the launch. Thus finally, facts reveal that the average age of TikTok’s users is gradually growing upwards.

In the meantime, it is turning out to be the bulked up with the popularity among the teens; thus, the total number of total users keeps increasing to the sky. In 2017, users were about 2.6 million adult users in the U.S. within the 12 months, after which it tripled by reaching a tremendous range of 7.2 million. Within a year, the total number of U.S. adults scored and boosted up with a 5.5, going today 14.300 million.

Social media’s progress is mainly based on the user’s kindness, and it changes depending on requirements and needs. Thus long-time users who motivated their viewers to participate with a chain of challenges can make the app increase with a massive spike in downloads and engagement rates.

Present-day, it is available currently with 500 million active users globally, with the 150 of them being from China. Also, it is known around 155 countries and 75 languages.

Methods To Use TikTok

It is simple to use, whether you want to spend some time or post your personal video clips. The login process is quite simple; you need to make an account either using your contact number or your Twitter, Facebook, or Gmail. You are not required to follow anyone in order to begin watching the videos.

The next great thing about it is that you need to have everything on your screen where you can share, follow, like, and comment for the videos playing. Making and uploading snapping videos is a child’s play!

Just for making the first marketing video on the platform, click on the (+) icon at the bottom of your screen. Choose the soundtrack for your video by tapping them. Pick a sound text on the top. This will take you to a library with different types of songs and sounds to beautify your video.

After filming your video, you can include all types of stickers, effects, and emojis to change it even more effectively.

When you’re done, click on the pink checkmark to reach the preview and editing page. It has lots of tools with endless chances.

How Is TikTok Famous?

It was the most downloaded app from the Apple store, for about 33 million downloads in 2019. The app has increased its level from Instagram, Whatsapp, YouTube, Facebook Messenger, and YouTube.

●      Users have fun here!

To begin with, It is the place for the younger generation kids in the most desired way. This seems to work the perfect destination for mobile-form videos. TikTok’s goal is to maintain creativity and bring out happiness!

It accepts the users to showcase themselves in a stylish, imaginative way, whether singing, performing comically, or dancing.

●      Do notifications turn into engagement?

Yes! Every social media platform works for people’s engagement factor. Then TikTok seems to have found out the answer, that every single criterion lies in the people’s engagement.

It bombards users by telling them what to do next and generally guides them by holding their hands. This eventually inspires them to create extraordinary videos that attract a lot of likes in a very short time. There are several ways to gain engagement on TikTok. With a lot of ideas running in your mind about TikTok marketing strategies, you can check Bouxtie to know more about its engagement.

●      Perfect results:

The best idea that TikTok is so refreshing that it doesn’t play with the same precepts as Instagram or Facebook use. The TikTok app is made with the hashtags and probably with the challenges.

●      Perfect for everyone:

Say, for instance, Instagram is everything about perfection and lifestyle. To make a story, you need to have a perfect atmosphere, visit the most required spots, and wear your makeup.

But it is not the same for the TikTok challenges; this motivates the video with all types of concepts and drives the users to make their unique creative content.

As a final fact, you can see teenagers’ videos on the platform, the audience who are below the age group of 30, say like your boss, mom, and even it might be your grandparents.

Unique Features Of TikTok

It makes you spend several hours; they have numerous chances that give out the potential to create unique and fascinating content with no special skills.

Some of the features of short-term video platform are listed below:

  • Every video looks vertical.
  • Make use of music
  • Collaboration is the double fun
  • Implement the wow factors.
  • Every single moment is the creation moment
  • Take the trending concept.

How To Advertise On The Tik Tok App

To gain more popularity, it started the ads within the platform along with marketing. Also, create a TikTok ads account, yet the process is easy.

Remember, some of the essential points while making the new campaign to set a few things, they are:

  1. Advertising budget goals
  2. Ads position and target
  3. Advertising pacing
  4. Schedule time
  5. Campaign goal

Different Types Of Ads

Brand Takeover Ads: These are full-screen ads that are displayed when the user first opens up. This consists of 3 to 5 seconds of GIFs or images which are linked for your landing page on the brand or hashtag challenge.

In-feed Native Ads: It’s native feed ads are about 5 to 15 seconds of length video ads that have for you, page along with the multiple designs, where they are skippable ads.

Hashtag Challenge Ads:  The users can check a banner that will land on the page of instructions and the promoting challenge rules.

The banner is displayed on the discover page and based on the user content. Moreover, you can provide your personal hashtag challenge for a brand, which is perfect for sponsoring the TikTok’s challenge for your videos to go viral.

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7 Hidden Instagram Features You Didn’t Know Existed

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Instagram is one of the biggest social networks today, with over one billion users. The main reason for such popularity is related to entertainment since you can share photos and videos with your followers. It is a great way to stay in touch with your friends and family, and follow interesting pages, celebrities, and more. It is especially popular among influencers to use this platform where they can promote various products, services or motivate people through some activities. It can be a powerful marketing tool as well.

When it comes to the technical properties of this online platform, it is quite simple since it is user-friendly. On the other side, there are many additional features many people don’t know about. You can customize the app in many ways, where you can add special features, control who can send you messages or see your content, and much more.

Also, there is an option to see someone’s story without that person knowing it, and you can check Bigbangram to find out more about that solution. Moreover, there are many other interesting and useful possibilities, and we are going to introduce you to some of the best ones.

1. You Can Hide Hashtags on Stories

The main feature of hashtags is that they can improve the visibility of the content shared over social media. This could also be done with the help of services like these. This could also be done with the help of services like these. Therefore, adding a lot of them will make them appear even in the search of the people who are not following you. The ability to hide hashtags is a great feature since you won’t need to cover half of the screen in hashtags.

Still, you can use this option only for photos. You will have to select the part of the picture with one color, write the hashtag over that area, and then use a pen icon feature to make it invisible. You can add up to 30 hashtags.

2. Use the Archive Option

This is a great way if you want to improve your profile and make it more original, which means that you will constantly add new content. On the other hand, if you want to remove some older posts, there is no reason to delete them. Instead of that, use the Archive option, where you can choose any post, press the archive button, and you will be able to choose which posts will be visible to your followers.

3. Choose Who Can See Your Posts and Stories

This is another great feature that people are now using more often. When you post a story, there is an option to select who can see it. The easiest solution is to share one only with close friends. However, if you want to hide it only from one person, you can go to settings where you can select the accounts that won’t be able to see that you even shared a story.

Another great way to control who can see your photos is when you get tagged on other profiles. It is a simple option where you only need to press the three dots on the photo, and mark the setting where this photo won’t appear on your profile. Also, you can always remove the tag if you don’t like it.

4. Online Store Features

As we already said, Instagram can be a great marketing tool. You can promote your business by attracting a lot of people and informing them about your products or services. Also, it is a great way to stay in touch with people and make them feel more familiar with your brand.

There is an additional feature that you can implement in your business account, which is the in-online store. If you are interested in this option, you also need a FB catalog. You can find settings related to this solution in Settings.

5. Notifications

One of the best options that people are avoiding to set is related to notifications. There are plenty of possibilities in settings. When it comes to notifications, you can choose to get one whenever someone adds a new post after some time, or choose favorite profiles so you can check out their posts from the moment when they upload them. This is a great feature for those who are following a lot of accounts, and they don’t want to miss posts shared by particular profiles.

6. Control the Time Spent on IG

It can be pretty addictive and we notice that a lot of people are saying that they might be spending too much time on this online platform. That is especially a case after they introduced Reels, which made it even more interesting since you can watch more content.

However, if you think that you are wasting too much time while watching interesting photos and videos, there is a feature called Daily Reminder that you can set to notify you after spending a certain time while browsing through IG.

7. Set the Time for Uploads

This is not an option available in the IG app. However, you can find various online tools and apps that can help you to manage your account in a better way. That is especially good for business profiles. As most people already know, there are peak periods during the day. For example, if you upload content in the morning before 10 AM, chances are great to get more likes and shares.

Also, another good solution is to upload it after 5 PM, when people are going home from work. You can use an app to control the time and create the content that the software will automatically upload when you determine it.

The Bottom Line

There are many other interesting features as well, especially when it comes to the output of fonts and other options related to the design of elements that you can add to posts, reels, and stories. In that matter, we suggest you play around more and check out what all those symbols and charts in settings can represent. On the other hand, choose only what you find useful and be sure to remember which options you have activated so that you can turn them off later if you want.

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How to Send Bulk Emails Without Spamming: 5 Tips

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How to Send Bulk Emails Without Getting Blacklisted

Mailing list is one of the most effective marketing campaigns. Special programs created for mass distribution will help to do this. But there are some nuances here, because of them your letter may appear in the folder marked as “spam”. To avoid getting into the spam or blacklist of the providers, it is necessary to send to the user only useful information with important data. If there are any stop words in the newsletter for which the provider considers the email to be “spam” or other factors that affect the quality of the information, there is a chance that the customer will not read your letter.

It is also important to configure auto-responders using email blaster – emails that the user will receive after performing certain actions on the website. This can be registration, adding an item in the cart, buying or viewing certain products in the catalog. It is better to send the confirmation of any actions to by email – so your address is less likely to be marked as spam, and then you can send a newsletter. In order for a message sent via email marketing software to appear in the “inbox”, it is necessary to follow several rules, described below.

Email addresses revalidation

You can buy a database of e-mail addresses or collect it by yourself, but checking the relevance of each address is mandatory. Sending mass-mailing to unused or incorrect addresses is an ineffective way to increase popularity of your brand.

You can determine the level of customer activity – for example, if there has been no answer to your letter for 90 days – feel free to delete the email address of this specific user.

Mail addresses need to be carefully checked because some of them are used by providers as spam traps. This method detects dishonest companies that steal or illegally purchase mailing lists. It is also possible to get caught in such a trap by getting addresses using the classic method. The user can voluntarily leave his e-mail on the website in a special form and subscribe to the newsletter. If there is a fake address among such addresses, there is a chance to appear in the blacklist of the provider.

After carefully checking and clearing the database of fictive and inactive addresses, it is possible to proceed to the next step.

Does the user want to receive mail?

Find out if customers want to receive the newsletter from your company. This will help to remove the mailing addresses of those users who are not interested in receiving more information in their mailbox.

Also do not send newsletters via software for emails to customers who have been shopping on your website several months ago and no longer performed any activity. Especially if the user has not subscribed to the newsletter. The main stage that precedes the start of an advertising campaign is the registration on the website. Customers interested in your company’s activities, goods and services will sign in and subscribe to the newsletter by themselves.

Subject of the letter

Many marketing experts believe that a fictitious and unusual topic for a letter will attract the user’s attention. This is not exactly the right point of view. Content that will mislead the customer may lead to your email being sent to spam.

Some words or phrases may be perceived as spam by the ISP itself, so your mailing will be automatically sent to the spam folder. To make the subject of the email not only interesting, but also useful, without causing negative emotions in the client, it is mandatory to follow some principles:

  • do not use headlines that may seem too attractive, that do not seem truthful;
  • do not use capital letters or exclamation points only;
  • do not use spam words, which may be such as “discount, free, password” and so on (the full list can be found in any search engine).

If the subject of your email is concise and informative, it increases the likelihood of receiving feedback from the user. ISP will keep in mind that clients open your emails and respond to them or perform targeted actions. This will minimize the amount of your emails that are going to spam.

At first glance, the topic of the newsletter may seem quite correct, but try to look at it as a user. If you feel that you would send such an email to spam yourself, make the subject more neutral and interesting.

Content subject matter

When using bulk emails service, not only the subject of the message, but also the content of the text is checked by spam filters. Therefore, when writing unique content, it is needed to follow some rules:

  • closely check the letter for any grammatical or punctuation errors;
  • accurately edit the texts;
  • leave only links that are correctly working;
  • do not crop the links;
  • do not make too long texts that do not contain key information;
  • use images, but in moderate amounts.

Please note that the letter should not consist of text only. Several paragraphs should be separated by subheadings, use lists of highlights to focus the users’ attention.

A correctly drafted letter sent by mass email sender will gain the trust of customers. They will perform targeted actions – go to the website, take part in promotions and so on. If there is no reaction to your newsletter for a long time – remove the address from the mailing list, this was mentioned above.

Link to cancel the subscription

Not all users want to receive your newsletter. If there is no button to cancel your subscription or it is hidden, your letter is more likely to be marked as spam. Many users do this if they can’t find an unsubscribe button for the first time.

It doesn’t matter if your email contains only useful content, information about incredible promotions and unique bonus offers. If a user no longer wants to receive emails from your company, he will mark it as the spam.

If the use of email mass sender will lead to complaints marked “spam”, your reputation will noticeably deteriorate. Such a marketing campaign will not make sense and will not be effective, and spam filters will not let your letter into the folder with the rest of inbox.

Wrap Up

Opened emails and targeted actions after reading are the perfect results for every company that uses email marketing and email sender software to increase user loyalty. But the probability that the email will end up in a spam folder is very high. A large number of hits in the spam folder will lead to reputation damage. Therefore, you should carefully examine and edit the content of an email sent by a bulk mail sender, and pay attention to the topic. A clinging and simple header at the same time will be the best helper in increasing the interest of the target client.

If the reputation has been tainted, it will take a long time to recover it, and your newsletter can still be marked as spam. Therefore send bulk emails using a service like Atom Park or similar ones.

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Secure VPS Hosting, Choosing a Secure Hosting Plan For You

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Security for VPS hosting demands additional settings to make it safer. Finding an appropriate security setting for a VPS with Linux OS is a significant undertaking. Simply a smidgen can make your VPS simple to penetrate and access by unreliable individuals.

Limiting the risk by doing a couple of small businesses can assist you with boosting your VPS server’s security. Besides, you can likewise create and broaden a Linux VPS’s usefulness to become more

VPS Security: How To Keep Your Data Secure

There are several tips of improving the security of your VPS hosting that will be talked about in this article, specifically:

Utilizing SSH to sign into your server

The most secure approach to sign into a VPS server distantly is by using SSH (Secure Shell). A protocol of network that is furnished with cryptographic encryption to run administrations on the network. In doing so, utilizing SSH connection will be more secure than utilizing different strategies.

The protocol of SSH provides you with an undeniable degree of encryption and you can take unreliable traffic immediately and turn out to be safer.

Until this moment, accessing the server using SSH is the most ideal alternative. Other than being lightweight, it is more secure too.

Adjusting the port to login to SSH

The other method is to adjust the port to login to SSH. As is notable commonly the SSH default is 22. Then, it would be best for you if you adjust it so nobody can discover it.

By adjusting the default port, it will be hard for others to sign in without noticing the custom port that you have made. Furthermore, changing the SSH port can keep vindictive contents from penetrating the default port.

If you intend to change the SSH port on VPS, you need to get to the SSH file configuration (/and so forth/ssh/sshd_config) or as per the OS you are utilizing. At that point, search for the line to set the port and you can transform it as indicated by the port you need.

Notwithstanding, ensure that the port you are utilizing does not crash with other applications since it utilizes a similar port. If you have two similar applications in a single framework, it can results errors on your VPS hosting.

Set complex passwords

Powerless or imprudent passwords can be a bad dream. Since passwords can bring you into dire circumstances in the realm of online security. Hence, never utilize passwords that are quite obvious. You can improve the system of your security by utilizing a password which is a mix of uppercase and lowercase letters. Additionally, to prevent using literal words, you ought to add symbols and numbers for your password.

Besides, it would be best if you make a schedule for periodical password changing. No less significant, you may need to initiate the blocking framework for users who make rehashed login mistakes. This is to envision the risk of savage power that could assault your server.

Why Use Managed Server and Unmanaged Server for Security?

Your business depends on workers to keep your site, email, eCommerce, and other essential aspects operating at top condition. Picking the correct server arrangement can have an effect in your web hosting experience. Hosting providers have two main choices for dedicated hosting: managed and unmanaged. Having background knowledge of the distinctions and benefits between these two assists businesses with settling on a decision.

At the point when you pick managed service, you acquire technical skills. Managed server hosting agencies will oversee and install software, troubleshoot problems, and give you a control panel to deal with fundamental assignments. Utilizing managed servers will set the server for you and ensure that the correct application is installed.

The provider will finish the vital maintenance task. Support is one critical advantage of a managed dedicated server. When something is not operating effectively with your server, it is dependent upon the provider to fix the issue. Having a good hosting provider will have an impact on the security of the server. Looking into this website will help you decide on the best coupons and deals for good hosting to you.

The main distinction with an unmanaged server is that you are liable for the administration, server wellbeing maintenance, updates, and performance. Commonly, managed servers are perfect for businesses that have their own departments of IT.

A web hosting agency may, in any case, configure the server for you, yet from that point forward, it depends on you to guarantee it stays practical. If you have the correct skills, an unmanaged service may bode well. In an unmanaged hosting circumstance, you will, in any case, have a web host. However, the underlying configuration might be the central part of the services offered.

Authoritatively, the web host will be accountable for the actual hardware and ensuring that your website is connected with the web. That implies that when parts fall flat, servers should be rebooted, networks should be kept up, or odd blunder messages show up on your site, you are liable for repairing them. Software upgrades and installs and security patches are your obligations. In some circumstances, accounts of hosting can be utilized to address these matters when they emerge, yet the costs will be costly when gotten to on an impromptu premise.

Does Managed Hosting Include Updates and Patches?

As mentioned before, managed hosting is the point at which a hosting service provider takes care of the administration, setup, support, and management of an application and server. Services of management itself differ from host to host yet regularly incorporate operating system patching and updates, full-time customer support, hardware management, network foundation, fundamental safety efforts like spam protection and virus, and observing and remediation of anything that could influence server’s performance

The managed server provider’s responsibility is to guarantee their customer’s sites and applications keep awake and running consistently. These assurances are commonly upheld by a Service Level Arrangement expressing how the managed hosting service provider will reimburse the customer if something goes wrong.

Similarly, you work with project workers to scale all the more productively and viably. You can redistribute your hosting management to dispose of the requirement for an in-house hosting foundation or specialists.

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