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7 Proven Tips for Healthcare Brands on Facebook

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Everyone wants to be liked. Including healthcare brands on Facebook. But sometimes their over-cautious approach towards social media, though understandable often restricts them from doing things that could give them a strong Facebook presence.

But one healthcare company is doing things a little differently – Medtronic Diabetes. Their Facebook page has over 132,000 ‘Likes’ and their fan engagement is nothing short of enviable.

Here are 7 proven tips from Medtronic Diabetes’ Facebook page, which your healthcare business should consider if you’re looking for more likes and more engagement.

#1. Create Highly Sharable Content

People go to a healthcare Facebook page to learn about their health issue and to socialize with others who are in the same boat. If you want to earn the attention of fans give them information that is highly useful, sharable and even fun.

I love that a big company like Medtronic is also very personable on Facebook, even using humor and cartoons to engage with their audience.

#2. Vary Content Type

Facebook has been described as a ‘picture-economy‘ by experts such as Guy Kawasaki et al. In fact one of the reasons Medtronic has been so successful on Facebook is because of their intense focus on visual content. Take a look at some of their delightful images.

But pictures aren’t the only type of content that works on Facebook. Try Q&A sessions led by medical experts, patient-focused stories, hold contests, invite your community members to share their experiences, and so on. And if you don’t know what kind of content your fans want then ask them.

 #3. Invest in Passionate Community Managers

A sure-fire way to be successful on Facebook is to invest in a passionate community manager who understands how to engage with fans. A great community manager is one who understands the audience well, is persuasive and focused on good customer service and prompt engagement, and is quick to respond to posts and comments.

While many other healthcare brands are struggling on Facebook, it’s easy to see that Medtronic Diabetes has a Facebook community manager who knows how to draw in fans and hold their attention. The page is consistently updated with content that resonates extremely well with their community thus creating a passionate and energetic community.

#4. Spotlight your Fans

If there’s one thing that Medtronic Diabetes does better than any other healthcare brand on Facebook it’s spotlighting their fans. Practically every post they publish is about giving prominence to their community members and  building camaraderie among their fans.

Medtronic understands that a successful and engaged Facebook community is one where communal learning and shared experiences are encouraged and supported.

#5. Watch the Timing and Frequency of Posts

One of the top reasons why fans hide posts from their Newsfeed is that some brands post too often or post off-topic. On Facebook it’s not enough to post engaging content. It is equally important to do so consistently and regularly so that fans have an expectation for new content.

That said, timing is not the same for every healthcare brand. You have to test and see what works best for your community. The Medtronic Facebook page is updated every day in the morning and evening. This allows their fans enough time to come back and find something new to discuss and share.

Over to you: What did I miss? What other Facebook tips can you share with other healthcare brands? Please leave a comment in the box below.

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The 8 Best Free Social Media Management Tools For Bloggers

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The 8 Best Free Social Media Management Tools For Bloggers

1. Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place. With Hootsuite, you can help you save time by scheduling your posts in advance, track who’s talking about your brand, and measure your success over time. Hootsuite also has a free plan that lets you manage up to three social media accounts.

2. CoSchedule

CoSchedule is a social media management tool that helps you stay organized and on schedule. With CoSchedule, you can schedule your posts in advance, save time with bulk scheduling, and measure your success with detailed analytics. CoSchedule also has a free plan that lets you manage up to two social media accounts.

3. Sprout Social

Sprout Social is a social media management platform that helps you grow your social media following. With Sprout Social, you can track your progress, engage with your audience, and measure your success. Sprout Social also has a free plan that lets you manage up to three social media accounts.

4. Sendible

Sendible is a social media management tool that helps you save time and stay organized. With Sendible, you can schedule your posts in advance, track your brand’s social media mentions, and measure your success with detailed analytics. Sendible also has a free plan that lets you manage up to three social media accounts.

5. IFTTT

IFTTT is a social media management tool that helps you automate your social media tasks. With IFTTT, you can create recipes that automate your social media tasks, such as posting your blog content to your social media accounts. IFTTT also has a free plan that lets you manage up to three social media accounts.

6. Tailwind

Tailwind is a social media management tool that helps you optimize your social media schedules. With Tailwind, you can schedule your posts in advance, find the best times to post, and measure your success with detailed analytics. Tailwind also has a free plan that lets you manage up to three social media accounts.

7. SocialBee

SocialBee is a social media management tool that helps you save time and stay organized. With SocialBee, you can schedule your posts in advance, track your social media metrics, and measure your success with detailed analytics. SocialBee also has a free plan that lets you manage up to three social media accounts.

8. MeetEdgar

MeetEdgar is a social media management tool that helps you automate your social media tasks. With MeetEdgar, you can schedule your posts in advance, recycle your content, and measure your success with detailed analytics. MeetEdgar also has a free plan that lets you manage up to three social media accounts.

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The 10 Best Free Social Media Management Tools

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The 10 Best Free Social Media Management Tools

1. Hootsuite

Hootsuite is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to boost their social media presence and engagement.

2. Buffer

Buffer is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

3. TweetDeck

TweetDeck is a social media management platform focused on Twitter. It offers users a variety of tools for managing their Twitter account, such as scheduling tweets, creating lists, and monitoring Twitter activity.

4. SocialOomph

SocialOomph is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

5. Edgar

Edgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

6. CoSchedule

CoSchedule is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

7. Sprout Social

Sprout Social is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

8. IFTTT

IFTTT is a social media management platform that helps users automate their social media tasks. It’s a great tool for businesses and individuals who want to save time on their social media management.

9. Crowdfire

Crowdfire is a social media management platform that helps users manage their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media presence.

10. MeetEdgar

MeetEdgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

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The 7 Best Free Social Media Management Tools For Businesses

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The 7 Best Free Social Media Management Tools For Businesses

1. Hootsuite

Hootsuite is a social media management platform that gives businesses of all sizes the ability to track all their social media channels in one place. With Hootsuite, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

2. Buffer

Buffer is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Buffer, businesses can schedule and publish content, track their social media analytics, and engage with their audience – all in one place.

3. Sprout Social

Sprout Social is a social media management platform that gives businesses of all sizes the ability to better track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

4. SocialOomph

SocialOomph is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With SocialOomph, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

5. CoSchedule

CoSchedule is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With CoSchedule, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

6. Sendible

Sendible is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Sendible, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

7. AgoraPulse

AgoraPulse is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With AgoraPulse, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

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