social media

6 Ways To Spot a Rookie Social Media Consultant

Published

12 years ago

December 7, 2010

There’s more to being a social media consultant than merely an expert user. Don’t get me wrong – skills are important, no question. But social media isn’t only about product promotion.

It’s about understanding the needs, preferences and behavior of a target group and then offering a unique response to those needs, preferences and behavior patterns. In many ways, it has a lot to do with empathy.

It may take some time, but here are 6 ways to spot a rookie:

A rookie lacks patience. He knows how to set up a solid fan page and how to quickly build an impressive Twitter following. But a rookie will not take the time to study your followers and provide the kind of content that appeals to them. That’s because engaging content takes time to build and the rookie doesn’t have time. He’s concerned with numbers and formulas not conversations and relationships.
A rookie doesn’t have anything interesting to say.Of course he is skillful at employing social media tools (Hootsuite, Tweetdeck etc) to schedule and manage self-promotional updates. But he’s too busy to listen to his audience and probably won’t check back to see if that content generated any conversation. To him, social media is like an ‘email blast’.
A rookie’s content does not apply the 80/20 rule. For social media to be successful, 80% is about giving and 20% is about receiving. A rookie doesn’t get that. The vast majority of his updates are about his brand, his brand and his brand.
A rookie does not measure performance. Studying and analyzing social media metrics should be top priority for all consultants or page administrators. Facebook in particular offers sophisticated analytics that may be used to capture crucial information about content quality (impressions) and type of followers (insights). These are important to measure the success or failure of the content strategy and ultimately the social media strategy. Rookies are not overly concerned with analysis.
A rookie does not interact with influencers. Sure he’ll follow them, retweet their tweets and make small talk with them. But he doesn’t know how to capitalize on an opportunity to represent your brand in a positive light that creates win-win situations for both parties. This is a missed opportunity to attract attention (in a good way), generate buzz and build credibility for your brand.
Community building is a lost concept on a rookie. One of the most fascinating opportunities that social media offers is the ability to build a community of ‘brand believers’. A rookie doesn’t understand that. He believes that by showing up and putting in time, he has fulfilled his role as a social media consultant. Whether your goal is to generate brand awareness or to generate quality leads, an integral part of your social media strategy is to build and sustain an energized group of followers who believe in your brand and are willing to evangelize others on your behalf. When that happens, you know you’re doing something right.

So when you’re out shopping for a social media consultant, remember that it’s not enough that they know just a little more than you do. What’s important is to find someone who understands your strategic business goals and who applies social media to facilitate those objectives.

Have you hired a consultant that was able to offer this kind of direction?

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social media

The 8 Best Free Social Media Management Tools For Bloggers

Published

3 months ago

November 10, 2022

Patricia Redsicker

The 8 Best Free Social Media Management Tools For Bloggers

1. Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place. With Hootsuite, you can help you save time by scheduling your posts in advance, track who’s talking about your brand, and measure your success over time. Hootsuite also has a free plan that lets you manage up to three social media accounts.

2. CoSchedule

CoSchedule is a social media management tool that helps you stay organized and on schedule. With CoSchedule, you can schedule your posts in advance, save time with bulk scheduling, and measure your success with detailed analytics. CoSchedule also has a free plan that lets you manage up to two social media accounts.

3. Sprout Social

Sprout Social is a social media management platform that helps you grow your social media following. With Sprout Social, you can track your progress, engage with your audience, and measure your success. Sprout Social also has a free plan that lets you manage up to three social media accounts.

4. Sendible

Sendible is a social media management tool that helps you save time and stay organized. With Sendible, you can schedule your posts in advance, track your brand’s social media mentions, and measure your success with detailed analytics. Sendible also has a free plan that lets you manage up to three social media accounts.

5. IFTTT

IFTTT is a social media management tool that helps you automate your social media tasks. With IFTTT, you can create recipes that automate your social media tasks, such as posting your blog content to your social media accounts. IFTTT also has a free plan that lets you manage up to three social media accounts.

6. Tailwind

Tailwind is a social media management tool that helps you optimize your social media schedules. With Tailwind, you can schedule your posts in advance, find the best times to post, and measure your success with detailed analytics. Tailwind also has a free plan that lets you manage up to three social media accounts.

7. SocialBee

SocialBee is a social media management tool that helps you save time and stay organized. With SocialBee, you can schedule your posts in advance, track your social media metrics, and measure your success with detailed analytics. SocialBee also has a free plan that lets you manage up to three social media accounts.

8. MeetEdgar

MeetEdgar is a social media management tool that helps you automate your social media tasks. With MeetEdgar, you can schedule your posts in advance, recycle your content, and measure your success with detailed analytics. MeetEdgar also has a free plan that lets you manage up to three social media accounts.

social media

The 10 Best Free Social Media Management Tools

Published

3 months ago

November 10, 2022

Patricia Redsicker

The 10 Best Free Social Media Management Tools

1. Hootsuite

Hootsuite is a social media management platform that offers users a suite of tools for managing their social media accounts. Itâ€™s a great platform for businesses and individuals who want to boost their social media presence and engagement.

2. Buffer

Buffer is a social media management platform that helps users schedule and publish content across their social media accounts. Itâ€™s a great tool for businesses and individuals who want to better manage their social media content strategy.

3. TweetDeck

TweetDeck is a social media management platform focused on Twitter. It offers users a variety of tools for managing their Twitter account, such as scheduling tweets, creating lists, and monitoring Twitter activity.

4. SocialOomph

SocialOomph is a social media management platform that offers users a suite of tools for managing their social media accounts. Itâ€™s a great platform for businesses and individuals who want to better manage their social media presence.

5. Edgar

Edgar is a social media management platform that helps users schedule and publish content across their social media accounts. Itâ€™s a great tool for businesses and individuals who want to better manage their social media content strategy.

6. CoSchedule

CoSchedule is a social media management platform that helps users schedule and publish content across their social media accounts. Itâ€™s a great tool for businesses and individuals who want to better manage their social media content strategy.

7. Sprout Social

Sprout Social is a social media management platform that offers users a suite of tools for managing their social media accounts. Itâ€™s a great platform for businesses and individuals who want to better manage their social media presence.

8. IFTTT

IFTTT is a social media management platform that helps users automate their social media tasks. Itâ€™s a great tool for businesses and individuals who want to save time on their social media management.

9. Crowdfire

Crowdfire is a social media management platform that helps users manage their social media accounts. Itâ€™s a great tool for businesses and individuals who want to better manage their social media presence.

10. MeetEdgar

MeetEdgar is a social media management platform that helps users schedule and publish content across their social media accounts. Itâ€™s a great tool for businesses and individuals who want to better manage their social media content strategy.

social media

The 7 Best Free Social Media Management Tools For Businesses

Published

3 months ago

November 10, 2022

Patricia Redsicker

The 7 Best Free Social Media Management Tools For Businesses

1. Hootsuite

Hootsuite is a social media management platform that gives businesses of all sizes the ability to track all their social media channels in one place. With Hootsuite, businesses can track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.

2. Buffer

Buffer is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Buffer, businesses can schedule and publish content, track their social media analytics, and engage with their audience â€“ all in one place.

3. Sprout Social

Sprout Social is a social media management platform that gives businesses of all sizes the ability to better track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.

4. SocialOomph

SocialOomph is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With SocialOomph, businesses can track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.

5. CoSchedule

CoSchedule is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With CoSchedule, businesses can track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.

6. Sendible

Sendible is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Sendible, businesses can track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.

7. AgoraPulse

AgoraPulse is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With AgoraPulse, businesses can track their social media analytics, publish and schedule content, and engage with their audience â€“ all in one place.