Connect with us

social media

6 Ways to Boost Lead Generation with Twitter

Published

on

The problem with Twitter is figuring out how to separate the wheat from the chaff.

With few rules, fewer leaders, and very little structure, it’s not surprising that many marketers don’t know what to do with it. However, generating leads on Twitter can be amazingly effective.

Twitter is all about relationship building, which makes it very easy to turn followers into valuable prospects, clients, and brand champions. Generating leads on Twitter is possible when you have a strategy.

Here are 6 tips for generating leads with Twitter:

#1. Follow selectively

Twitter is what you make of it. If you’re not careful, it can lead you down multiple rabbit holes. That’s why you should focus on interacting with people or brands that add value to your business when your aim is generating leads on Twitter.

It’s hard to attract and retain people’s attention on Twitter, so the trick is to mainly interact with those who are interested in your knowledge and expertise.

#2. Listen carefully

When you first start using Twitter, listen carefully to discover the interests of people in your industry so that you can approach them with relevant conversations that can lead to long-term relationships.

Remember that sales opportunities don’t happen overnight. Rather than bombarding people with sales messages, try to focus on content that your target audience would find interesting at various stages of their buying process. Ideally, this content links back to your website, where you can further engage with them using marketing automation for lead management.

#3. Use Twitter lists

A twitter list is a curated group of Twitter users that is based on specific characteristics, e.g., key prospects, local media, customers, industry peers, competitors, etc. You may create your own list or subscribe to lists created by others.

Lists help you to organize your followers and apply a strategy around your interactions with them. Since you will follow different people for different reasons, organizing them based on their usefulness helps you to focus on different engagement strategies that benefit your brand.

#4. Provide compelling content

Learn how to craft compelling tweets that contain engaging messages and link to useful content that help your followers gain knowledge about your expertise.

Tweets that revolve around your products and services won’t get much attention. But tweets that offer advice on how to solve a prospect’s problem or improve their situation will help to extend your reach and establish thought leadership in your industry.

#5 Use hashtags

It can be easy to get lost in the masses of content on Twitter. While it may be tempting to watch cute cat videos and get caught up in the latest memes, it’s important to stay focused on relevant topics to your business. One of the ways to filter the noise and find relevant conversations is to use hashtags.

Hashtags are words or phrases prefixed by the pound (#) symbol, which allow users to follow specific conversations based on keywords. One of the most effective ways to find leads using hashtags is to participate in Twitter chats. These are moderated, subject-focused conversations used for educating and informing your audience. There are many Twitter chats that revolve around business-specific hashtags. Use the hashtag discovery tool to find a hashtag that is relevant to your business and start using Twitter chats to engage with prospects

#6. Use the Lead Generation Card

If you’re not aware, Twitter has a new addition to its suite of Twitter Cards – Lead Generation Cards. It is a new type of Twitter Card that allows marketers to collect leads directly within a tweet and is similar to having a landing page within a tweet. The landing page is designed to drive more social media users to particular brands that match their specific needs and interests.

Currently, the Lead Generation Card is only available as a feature of Promoted Tweets – a paid feature of Twitter Ads. Users don’t have to fill out a form. Their information, i.e., name, email, and username are pulled directly into the card. To learn how the Lead Generation Card works, go here.

Your Turn:

Are you using Twitter to generate leads for your business? Share your experience with us in the comments section below.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

social media

The 8 Best Free Social Media Management Tools For Bloggers

Published

on

The 8 Best Free Social Media Management Tools For Bloggers

1. Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place. With Hootsuite, you can help you save time by scheduling your posts in advance, track who’s talking about your brand, and measure your success over time. Hootsuite also has a free plan that lets you manage up to three social media accounts.

2. CoSchedule

CoSchedule is a social media management tool that helps you stay organized and on schedule. With CoSchedule, you can schedule your posts in advance, save time with bulk scheduling, and measure your success with detailed analytics. CoSchedule also has a free plan that lets you manage up to two social media accounts.

3. Sprout Social

Sprout Social is a social media management platform that helps you grow your social media following. With Sprout Social, you can track your progress, engage with your audience, and measure your success. Sprout Social also has a free plan that lets you manage up to three social media accounts.

4. Sendible

Sendible is a social media management tool that helps you save time and stay organized. With Sendible, you can schedule your posts in advance, track your brand’s social media mentions, and measure your success with detailed analytics. Sendible also has a free plan that lets you manage up to three social media accounts.

5. IFTTT

IFTTT is a social media management tool that helps you automate your social media tasks. With IFTTT, you can create recipes that automate your social media tasks, such as posting your blog content to your social media accounts. IFTTT also has a free plan that lets you manage up to three social media accounts.

6. Tailwind

Tailwind is a social media management tool that helps you optimize your social media schedules. With Tailwind, you can schedule your posts in advance, find the best times to post, and measure your success with detailed analytics. Tailwind also has a free plan that lets you manage up to three social media accounts.

7. SocialBee

SocialBee is a social media management tool that helps you save time and stay organized. With SocialBee, you can schedule your posts in advance, track your social media metrics, and measure your success with detailed analytics. SocialBee also has a free plan that lets you manage up to three social media accounts.

8. MeetEdgar

MeetEdgar is a social media management tool that helps you automate your social media tasks. With MeetEdgar, you can schedule your posts in advance, recycle your content, and measure your success with detailed analytics. MeetEdgar also has a free plan that lets you manage up to three social media accounts.

Continue Reading

social media

The 10 Best Free Social Media Management Tools

Published

on

The 10 Best Free Social Media Management Tools

1. Hootsuite

Hootsuite is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to boost their social media presence and engagement.

2. Buffer

Buffer is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

3. TweetDeck

TweetDeck is a social media management platform focused on Twitter. It offers users a variety of tools for managing their Twitter account, such as scheduling tweets, creating lists, and monitoring Twitter activity.

4. SocialOomph

SocialOomph is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

5. Edgar

Edgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

6. CoSchedule

CoSchedule is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

7. Sprout Social

Sprout Social is a social media management platform that offers users a suite of tools for managing their social media accounts. It’s a great platform for businesses and individuals who want to better manage their social media presence.

8. IFTTT

IFTTT is a social media management platform that helps users automate their social media tasks. It’s a great tool for businesses and individuals who want to save time on their social media management.

9. Crowdfire

Crowdfire is a social media management platform that helps users manage their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media presence.

10. MeetEdgar

MeetEdgar is a social media management platform that helps users schedule and publish content across their social media accounts. It’s a great tool for businesses and individuals who want to better manage their social media content strategy.

Continue Reading

social media

The 7 Best Free Social Media Management Tools For Businesses

Published

on

The 7 Best Free Social Media Management Tools For Businesses

1. Hootsuite

Hootsuite is a social media management platform that gives businesses of all sizes the ability to track all their social media channels in one place. With Hootsuite, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

2. Buffer

Buffer is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Buffer, businesses can schedule and publish content, track their social media analytics, and engage with their audience – all in one place.

3. Sprout Social

Sprout Social is a social media management platform that gives businesses of all sizes the ability to better track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

4. SocialOomph

SocialOomph is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With SocialOomph, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

5. CoSchedule

CoSchedule is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With CoSchedule, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

6. Sendible

Sendible is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With Sendible, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

7. AgoraPulse

AgoraPulse is a social media management platform that helps businesses of all sizes to better manage their social media accounts. With AgoraPulse, businesses can track their social media analytics, publish and schedule content, and engage with their audience – all in one place.

Continue Reading

Pick Up Post

What Are The Challenges Of Market Segmentation? What Are The Challenges Of Market Segmentation?
Marketing3 weeks ago

What Are The Challenges Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Use Market Segmentation To Improve Your Marketing Campaigns? How Can You Use Market Segmentation To Improve Your Marketing Campaigns?
Marketing3 weeks ago

How Can You Use Market Segmentation To Improve Your Marketing Campaigns?

If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...

What Are The Benefits Of Market Segmentation? What Are The Benefits Of Market Segmentation?
Marketing3 weeks ago

What Are The Benefits Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Segment Your Market? How Can You Segment Your Market?
Marketing3 weeks ago

How Can You Segment Your Market?

The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...

Why Is Marketing Segmentation Important? Why Is Marketing Segmentation Important?
Marketing3 weeks ago

Why Is Marketing Segmentation Important?

Marketing segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

The benefits of social media marketing for businesses The benefits of social media marketing for businesses
Marketing1 month ago

The benefits of social media marketing for businesses

The benefits of social media marketing for businesses are vast and wide reaching. By engaging with your customers and clients...

Marketing2 months ago

How to create a social media marketing strategy for your business

Your social media marketing strategy should be an integral part of your overall marketing strategy and business plan. It should...

Marketing2 months ago

Tips to Drive Traffic to Your Website – Multiple Marketing Channels

While launching our website, we got to learn a lot about on-line marketing. As a business owner, you know that...

Trending