Business
6 Features you need to build your Brand and Increase Revenues
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Starting a new business completely from scratch is always very difficult, particularly now in this economy and considering the situations in the world. Leaving your secure job in favor of something new and uncertain is always exciting, but it is a well-known fact that more than 50% of new businesses fail to survive an initial couple of years on the market. The industries are simply too saturated for the inexperienced newcomers to make bad moves and still remain relevant, which is why a new brand needs to have the right things to even remain involved, let alone continuously increase its revenue.
As a business owner and the main person behind your brand, you have to think about the latest features the customer base needs and wants if you want to remain a worthy opponent to your competitors on the market. Due to such circumstances, an average young entrepreneur like yourself needs all the help they can get. In order to help you, we decided to write this article in the form of a guide regarding the features you need to build into your bend in order for it to keep bringing you revenue and also increase its revenue over time. Right from the start we will say that this is no easy task, but if you keep working hard and dedicate enough time, effort, and resources to it, you will surely be among the leaders in your field.
1. Have a Dedicated App
The world has been depending on modern technology for around two decades now as everything is now online. People carry smart mobile devices on them at all times and spend numerous hours per day on them both when they are at home and when they are out and about. This means that each person is a potential customer so the least you can do is allow them to learn about your brand in the best way possible. And what would that be, we hear you ask. Well, it is simple really. What you need is a dedicated application for your brand. It hardly matters nowadays what industry you are a part off in terms of apps. Every serious business has one, from those who actually depend on the app for their products or services to the ones that have it developed out of courtesy. The customers will appreciate it and realize that you are serious about your work. Even if it only gives info about you and lets people contact you easier may be enough, let alone something far more superior. To learn more about apps and how you can build them, click here.
2. A Quality Website
Although the app may be the industry standard right now, a website has been the bread and butter of brand recognition and customer care since the dawn of the internet. You simply have to have a quality website full of different features and information if you want your product or service to bring in the bags. Revenue is dependent on the right type of marketing. It is not enough to have a quality thing to offer the people anymore. They need to know about you, hear about you, and when they do, they need a place to come and check you out. This is where the website comes in. Basic features like photos, videos, and written info about who and what you are go without saying. Search options, various tabs with your products and a web shop will set you apart from other newcomers and allow you to join the elite. Let the people know who runs the operations and who your employees are, post your prices and answer their questions before they ever have the chance or the need to ask them. Most of all, dedicate enough resources to the server and maintenance to have smooth transitions and continuous uptime.
3. Customer Service
A modern customer is a very demanding one, mostly because top companies and brands have spoiled them with their services and products. This means that they will have no problem to forget your brand ever existed if they find something they do not like or if they have an unresolved issue for long. To prevent this, you simply must invest in the right amount and type of customer service. An around-the-clock phone is not enough, nor are the emails. These are industry standards and everyone has them. For you to truly help your customers in need and answer their questions, you will require responsive and efficient service and an automated chatbot on your website or app. These solutions are quite useful and they are capable of handling numerous customer issues at once. You will not have to keep actual employees on the payroll either, or employ them elsewhere to increase other sections of your company.
4. Smart Marketing Campaigns
If you think for a second about how much the industry leaders spend on marketing when everyone already knows all about them, you can begin to understand the importance of marketing campaigns. Your brand only brings in revenue if people know about it and if it is constantly on their mind. If you think fuzzy drinks, you think Coca-Cola. When you think sports apparel, there is Nike. Fast food? McDonald’s. Entertainment is all about Disney and its subsidiaries. They spend billions on marketing each year and everyone already knows them and loves them. Take a page form their book and utilize marketing to your advantage. Social media can help you there, and so can SEO, public relations, content marketing, and email marketing.
Bonus Revenue Growth Advice
Consider these tactics when trying to increase the revenue of your brand through:
5. Keeping Customers
As a business owner, your ultimate goal should not be to have a ton of one-time customers who will come around, shop what you have that time, and never come back. You need to build a base of returning, dedicated customers who will not think twice about who to call and who to recommend.
6. Discounts and Promotions
Everyone likes free stuff as well as price cuts, so the best way to have an influx of new customers is to have a sale, a promotion, or to offer some incentives like discounts.
Business
5 Businesses that are Hot right now in Emerging Markets
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Every business minded person is trying to invest in emerging markets now in hopes that profitable returns are gotten in the long run. While most European and American markets are grown and proven to be rewarding, they are fast becoming saturated hence the desire by many investors and even new entrepreneurs to enter emerging markets.
The businesses that would be covered on this list would be the ones that can be started with low capital because everyone knows that selling crude oil in anything country is profitable but how many people can really afford the capital and resources to start a crude oil business! The answer is very few people. This list is primarily for business minded people that would like to do business with low overhead then scale their business over a period of time. Without further ado, let’s explore our list.
1. Social Media Marketing
This business is one that you can literally start from your bedroom. There’s a lot of attention right now on social media platforms like Facebook, Instagram, and YouTube. All you have to do is a take a course on how to use these platforms to promote products for sale. The next thing is to hone your skills, do some work for free to build up your portfolio and get valuable testimonials you can then use to get your first client. From there, you can grow your business through referrals and more advertising provided you get good results from your marketing.
2. Gaming Platform
Believe it or not, having a gaming platform is fast becoming lucrative in emerging markets, especially the ones in Africa. On one part, the rise in these types of platforms could be due to the want of many African youths to get rich or cash out as they say by investing so little money. This business may be controversial to many, but platforms like this one amongst many others have steadily built their business to profitability.
3. E-Commerce
This one is rather expected. Over the years, silicon valley investors have invested massive amounts into the e-commerce scene in developing countries. Although, some of the e-commerce companies aren’t successful yet, but the investors are willing to bet on the economies of these countries blossoming over the next few years. This way, they can not just make a profit but also have bigger market shares because they decided to invest early. Now, to start this type of business, you need to have a unique e-commerce idea that you can bootstrap then convince big-time investors to help scale your business to help you become competitive in the market.
4. Graphic Design
Graphic design is a very good business you can get into with low capital. What you basically need to do is get good graphic design tools and learn the basics of graphic design. There are so many small-scale businesses being started every day in emerging markets that need the services of graphic designers to help create visual brand assets and marketing materials for them.
5. Crowd farming
From the name, you can deduce that this is a derivative of crowdfunding. Crowd farming has to do with a group of people pooling together resources to invest in farm produce on a large scale then splitting the profit based on individual contribution. This is the case with platforms like Agropartnerships and Thrive Agric just to mention a few of platforms that are taking advantage of the growing interest in Crowd farming.
Business
How to Turn Your Crazy Donuts Ideas into a Business
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The donut industry is growing more and more rapidly every year. With big names such as Dunkin Donut, Krispy Kreme, Winchell’s, and Tim Horton being the ones dominating a marketplace worth $16 billion. Most notable is the sponsorship between Dunkin Donuts and one of football’s most iconic names, Liverpool FC. Because of reasons like this, we can see why the donut industry is on a path to more popularity, and we can see why someone would be interested in investing in a donut business.
But how do smaller donut businesses compete with industry giants who have endless resources and several thousand donut shops under their names? Stick around as we are going to give you a few tips on how to turn your crazy donut ideas, into a successful business.
1. Starting Location is Key
Opening your first donut shop is nothing like managing a whole franchise. But it’s too early to think about that. First, you need to come up with a good idea for your location. Do you plan on opening your first donut shop near the main street, where you can catch the eye of casual by-passers, or maybe a strip mall location would better suit you. A key strategy in selling donuts is to always have them on display on a large counter area where customers can see the goodness you’re selling.
Another popular option is food trucks or donut trucks. Selling your donuts from a food truck feels modern, but also classic, and that just might be the niche that works for you best.
2. Keep Working, When Not Working
Your donut shop will always have slow periods during the day. During these slow periods, you can brainstorm ideas on how to increase revenue. During the morning you can add a special price on coffee, or offer a free donut with every coffee purchased. You can also offer catering services for birthday parties, weddings, and corporate or non-corporate events where you can cater to them donuts or cakes, or donut cakes!
3. Figure Out a Solid Business Plan
Having a solid business plan is key for the survival of your business. Choosing to ignore this step will cost your business greatly. By having a business plan in place, you can turn your donut shop into a successful business. With a plan in motion, you can sell others your vision, whether that’s a loan officer or an investor… or maybe a friend who likes to help you out.
Your business plan should start with your executive summary, which is a brief description of what you’re trying to do. Follow that up with a finer description of your business idea that will detail all the areas where your donut shop will be a hit. Marketing is very important, so make sure to include how you’re planning on marketing your business, and how much money you’re planning to allocate in that field. One more thing that will greatly increase your chances of survival is identifying how you can solve some problems that are related to other donut shops or the donut industry in general. You have to have something unique about your donut shop, so brainstorm ideas on what will make you better than the rest.
Business
How To Boost Your YouTube Subscribers And Views Number Fast
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As you might already know to be a professional YouTuber can be quite a lucrative hobby, and channels with millions as well as hundreds of thousands of YouTube followers earn more than enough to support their living style and families. The way you earn money on YouTube is through ad monetization as well as promoted and sponsored videos. Of course, in order to be able to live on YouTube, you need to have a large group of people following you that will then see the ads.
And though YouTube might seem like a fun thing to do it isn’t easy at all and you need to be pretty consistent and patient in order to be successful. Saying this, getting YouTube views and subscribers can be pretty hard at first, and you need to have a bit of lack and put in a lot of hard work in order for it to happen. Still, there are some tips on how to get a lot of views on YouTube and the main one is to post things that might be interesting to a wider audience, and try to make it viral.
Let’s take a look at certain tips on how to have a more popular YouTube channel!
Tips On Getting Youtube Views And Subscribers
1. Although you can find a lot of articles on how to get subscribers and views fast most of those are just a YouTube glitch and don’t actually give you persistent and real followers. Instead of trying to trick the system your best bet is to go ahead and start promoting your content. Do it through social media, ask your friends to share and why not visit multiple forums and post your work! Very soon after you will be getting much bigger traffic and enjoy the popularity!
2. Figure out a publishing schedule and stick to it. Saying this if you say news videos will be every Tuesday and Friday don’t miss out of any, and you will get a devoted and large group of followers that are eagerly waiting. This way you will show people that you are serious about what you do and that subscribing is a worth it option.
3. So, along with that, you should start delivering more at the beginning of your videos. This will attract more views as well as subscribers to your channel. Use the first 8 seconds to hook people to it and deliver the core of your video straight from the start.
4. Use Pinterest to your advantage. Asking someone to create a picture of your best YouTube videos, and investing in ads on Pinterest will bring you quite a few people and views in a matter of days.
5. People are interested in reading Amazon Reviews so use that to your advantage and add the name of your YouTube channel at the end of your review. And along with that try to expand your social media promotion and reachability to Facebook, Instagram, Twitter, etc.
6. Also, when it comes to how to get subscribers on YouTube fast, you should start using the power of a good title. By creating an attractive and searchable title chances are your video will be easier to find and thus the number of subscribers and views will constantly grow.
7. And last but not least translate some of your most popular videos. Do it by yourself or hire an agency. This way you will be opening the door to an international subscriber audience!
Summary
YouTube profession is the one of future, and if you enjoy recording things, then it might be just the right for you. Still, it is important to be consistent and innovative in order to succeed. Doing this you will be able to increase the number of views, and subscribers fast, and enjoy all the benefits of YouTube popularity!
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