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5 Ways to Protect Patient Privacy in Social Media Content

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In this ever growing age of technology just about everyone is using social media for their business as a tool for sharing information.

The e-patient movement actively uses social media to inform themselves and each other about health and wellness issues, breakthroughs and programs. Social media is not only quick but also quite cost-effective. But when it comes to the sticky topic of patient privacy and HIPAA, the fast and fun use of social media becomes guarded like the White House.

Healthcare businesses want a seat at the social media table too but come under heavy scrutiny (and sometimes fire) for using blogs, Twitter, Facebook and other channels. Although there’s no rule saying you can’t use these platforms for healthcare marketing, no one wants to pay heavy fines for breaching the laws protecting patient health information.

So let’s take a look at 5 ways you can ensure HIPAA compliance within social media use.

#1. What’s the Motive

The primary goal of any social communication from a healthcare practice or marketing company should be to educate and help patients, families, and employees improve their knowledge of health-related topics and their overall well-being. That said the information should be generalized to protect the personal identity and likeness of any patient.

#2. To Post or Not to Post

Make sure you do not post any protected health information (PHI) or patient related imagery that can be linked back to a particular person via any social media channel or professional blog. While it is acceptable to post photos of your facilities, staff, and marketing images for different campaigns, be sure to crop out images of patients visiting your business unless they have consented in writing.

#3. Monitor Your Online Discussions

If a healthcare business is using social media to reach patients and colleagues alike, tread lightly when engaging in online discussion forums that go from generalizations to specific advice. Healthcare professionals need to proceed with caution and may want to include a disclaimer on blogs and web pages where they provide health information. Another layer of protection is to always encourage people to consult with their own physician or come to the office for an in-person consultation.

#4. Get it in Writing

A great way to market within the healthcare community is to publish “human interest” stories, which include stories from real patients. These important stories can be published on social media channels as long as they don’t violate HIPAA. If you are interested in using a patient’s likeness for any kind of promotional use, you are required to get written authorization granting permission to use protected health information (PHI) for specific marketing literature, campaigns or videos.

 #5. Go With Your HIPAA Gut

If you’re in doubt about any content that you are creating, publishing or sanctioning others to publish, go with your gut – the age old saying “if in doubt, don’t” should be your general rule of thumb. Also any concerns or questions as to whether or not a line is being blurred or crossed should be vetted by HIPAA-trained staff member to ensure compliance.

Key Takeaway

It is perfectly fine for healthcare companies to use social media for broadcasting their message, engaging a following, and driving traffic back to their website. But all this must be done within the HIPAA confines to ensure that they don’t get into any kind of legal trouble.

Over to you: What have I missed? How are you ensuring patient privacy in your social media interactions?

Yvonne Barber is the Wordsmith & Content Marketeer for Design Theory, a Florida-based web design firm that provides social media management, email, domain registration, and graphic design services. Aside from writing content for client websites, brochures, and all marketing communications Yvonne blogs weekly for Design Theory on various subjects and across several social media channels.

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The benefits of social media for businesses

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In order to take full advantage of its potential, you need to be strategic about which platforms you use and how you use them. That’s where we come in. As social media experts, we can help you develop social media strategy that will help you achieve your business goals, whether that’s increasing brand awareness, generating leads or boosting sales.

Not sure where to start? Check out our blog for all the latest social media tips and tricks. From how to get started on Snapchat to creating the perfect Facebook ad, we’ve got you covered.

Still need convincing? Here are just a few of the benefits of social media for businesses:

Increased brand awareness: With over 2 billion active social media users worldwide, there’s a huge potential audience for your business. By regularly posting engaging content on social media, you can reach new people and remind existing customers about your brand.

Generate leads and boost sales: Social media is a great way to drive traffic to your website and increase conversion rates. By including links to your website in your social media posts and running targeted social media ads, you can encourage people to take action, whether that’s making a purchase or signing up to your newsletter.

Improved SEO: Search engines like Google take social media into account when ranking websites, so being active on social media can actually help improve your website’s SEO.

Customer insight: Social media provides valuable insights into your customers’ interests, demographics and behaviour. This information can be used to inform your marketing decisions and make sure your content is relevant and engaging.

Improved customer service: Social media is a great way to build relationships with your customers and provide them with excellent customer service. By monitoring social media, you can quickly respond to any customer queries or complaints.

So what are you waiting for? Get started on social media today!

If you need help getting started, or if you’re not sure which platforms are right for you, get in touch. We’d be happy to chat about your social media goals and give you some tailored advice.

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How To Use Social Media To Sell Your Product Online

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How To Use Social Media To Sell Your Product Online

In today’s digital world, social media is a powerful tool that can be used to sell products online. When used correctly, social media can help you reach a larger audience, build brand awareness, and generate leads and sales.

Here are some tips on how to use social media to sell your product online:

Use social media to create a strong relationship with your customers.

Make sure you are responsive to comments and questions. Show that you care about your customers and their experience with your product.

Use social media to build trust with your customers.

Be transparent about your product. Share information about your product and company. Be genuine and honest in your interactions.

Use social media to drive traffic to your product page.

Include links to your product page in your social media posts. Use effective call-to-actions to encourage your audience to click through to your product page.

Use social media to create a sense of urgency.

If you are running a promotion or sale, make sure to mention it in your social media posts. Create a sense of urgency by using phrases such as “limited time only” or “while supplies last”.

Use social media to stay top of mind.

Make sure your social media posts are timely and relevant. Share interesting and helpful content that will keep your audience engaged.

Create a Sales Funnel to Sell Your Product Online

As an entrepreneur, one of the most important things you can do is to learn how to sell your product online. Whether you’re selling a physical product or a digital product, you need to have a sales funnel in place so that you can make the most of your traffic and convert more of your visitors into paying customers.

A sales funnel is basically a process that you take your potential customers through, from the moment they first hear about your product to the moment they make a purchase. The goal of a sales funnel is to nurture your prospects and lead them down the path to becoming paying customers.

There are a few key steps that you need to take in order to create a successful sales funnel:

Drive traffic to your website or landing page.

The first step is to get people to your website or landing page. You can do this through a variety of marketing channels, such as search engine optimization, social media marketing, or pay-per-click advertising.

Capture leads with an opt-in form.

Once you have traffic coming to your website, the next step is to capture leads with an opt-in form. An opt-in form is a form where visitors can sign up to receive more information from you, such as a free report or an email course.

Build a relationship with your leads.

The next step is to build a relationship with your leads. You can do this by sending them valuable emails that offer helpful information, tips, and resources. It’s important to keep your emails relevant and interesting so that your leads don’t unsubscribe from your list.

Make an offer.

Once you’ve built a relationship with your leads, it’s time to make an offer. This is where you’ll pitch your product or service and provide a link for your leads to purchase it.

Send follow-up emails.

After someone has made a purchase, it’s important to follow up with them and see how they’re doing. You can do this by sending them helpful emails that offer additional resources, tips, and information.

Follow these steps and you’ll be well on your way to creating a successful sales funnel that will help you sell your product online.

By following these tips, you can use social media to sell your product online. Create strong relationships with your customers, build trust, and generate sales.

Do you have any tips on how to use social media to sell products? Share them in the comments below!

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How To Optimize Your Facebook Business Page For More Engagement

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How To Optimize Your Facebook Business Page For More Engagement

Your Facebook business page is a key part of your social media marketing strategy. But if you’re not using it correctly, you’re missing out on a lot of potential engagement with your target audience. Here are some tips on how to optimize your Facebook business page for more engagement.

Use a Call-to-Action Button

Your Facebook business page should have a call-to-action (CTA) button that encourages people to take a specific action, such as sign up for your newsletter or download your app. The CTA button should be prominently displayed and easy to find.

Use High-Quality Images

The images you use on your Facebook business page should be high quality and relevant to your business. Avoid using generic stock photos. Instead, use photos that are specific to your business and that will resonate with your target audience.

Use Engaging Videos

Videos are a great way to engage with your target audience on your Facebook business page. Use videos that are entertaining and informative, and make sure to include a CTA at the end of the video to encourage people to take a specific action.

Use Targeted Facebook Ads

Facebook ads are a great way to reach a wider audience with your content. Use targeted Facebook ads to reach people who are most likely to be interested in your business.

Use a Facebook Page Plugin

The Facebook page plugin allows you to add a Facebook like box to your website. This is a great way to increase the visibility of your Facebook business page and to encourage people to like and follow your page.

Use Social Media Sharing Buttons

Make it easy for people to share your content by adding social media sharing buttons to your website and blog. This will help to increase the reach of your content and to get more people engaging with your business on Facebook.

Host a Facebook Live Event

Facebook Live is a great way to connect with your target audience in a real-time. Use Facebook Live to host a virtual event, give a tour of your business, or answer questions from your audience.

Use Facebook Groups

Facebook groups are a great way to build a community around your business. Use Facebook groups to connect with people who are interested in your business, and offer valuable content and resources.

Use Facebook Insights

Facebook Insights is a free tool that allows you to track the performance of your business page. Use Facebook Insights to track your page views, likes, comments, and shares.

Use These Tips to Optimize Your Facebook Business Page

By following these tips, you can optimize your Facebook business page for more engagement. Use high-quality images, engaging videos, targeted Facebook ads, and social media sharing buttons to increase the reach of your content. And use Facebook Live and Facebook groups to connect with your target audience in a real-time.

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