social media
5 Ways to Handle Complainers, Trolls and other Social Media Blunders
I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand’s reputation.
I tell them that negativity didn’t start with social media. Naysayers and complainers will always be there whether or not you use social media.
So the question is why should you miss out on leveraging some of most effective marketing tools just because of what someone else might do. Isn’t it better to prepare yourself for the inevitable so that in the end you can avoid a social media crisis?
Fear of Social Media
I had the pleasure of listening to Douglas Karr speak on this very topic at Social Media Marketing World in San Diego last week. His conclusion is that there is such an exaggerated fear of social media that creativity has almost been choked to death in some industries (no specifics were mentioned but we know who we are.) Unfortunately fear pays. Hence lawyers.
So to put things in perspective, here is what a true social media crisis looks like:
- It impacts clients, prospects and your reputation
- It has momentum and is growing
- It has no immediate remedy
If the comment or blunder in question does not have this kind of impact on your organization then stop making a big deal of it – it is not the end of the world!
Here are five ways to handle complainers, trolls and blunders.
#1. Starve the trolls
There are people who enjoy reading and writing negative things on the social web. They love the attention and you can’t control that. Don’t respond unless it is a true crisis (see above). I love Jeff Bullas’ advice on handling negative comments and trolls:
“Trolls are a type of public spam that is usually illicit and unrelated to your business. Their language is strong and emotive and it is designed to get you to react. If you respond they win.”
#2. Stay on your own turf
Don’t go to someone else’s page or blog community to respond to a troll who has attacked your brand. Trolls like other trolls and they have a following. If you look for them they will gang up against you and tear you up.
Avoid responding at all on someone else’s territory. If it’s something public that’s getting a lot of bad press, take the conversation to your own blog and defend yourself there. You don’t even have to name names. You could say something like, “There are reports out there that blah, blah, blah…”. Naming names only makes you look as bad as they are.
#3. Recruit your fans
You’ve heard the saying, “The wind doesn’t bend small trees.”
Very often social media criticism is the price you pay for being a successful brand. It means you’ve accomplished a lot of good things and made a lot of friends. But it also means that someone is jealous, or you’ve ruffled some feathers and made some enemies.
Let your friends and fans know what’s going on (if it’s worth the mention) and you’ll see how quickly they will come to your defense. When a brand is built on the premise of helping people with their problems, those whom you’ve helped will rally around you and defend you when you’re in need. It’s the rule of reciprocity.
#4. Defend yourself
Sure there are times when you should walk away. But there are also times when you should fight back. Whenever the reputation of your brand is at risk, you must fight back.
To do that you should have a quick and agile defense mechanism to protect your brand. That means hiring someone (i.e. a community manager) who understands how to respond to legitimate complaints, starve out the trolls and protect your brand. Remember it is not the attorney’s job to respond to a crisis – it is PR’s job. Lawyers approve the plan not the response.
#5. Avoid Anonymity
If you’ve made a blunder then don’t try to hide, sweep your mistake under the rug, or remain anonymous. Instead empower your staff and quickly solve the problem to avoid a crisis. Here’s what you should do:
- Acknowledge the problem
- Apologize for the mistake
- Assert your willingness to make things right
- Assess the situation
- Act to rectify the damage caused
- Abdicate – when all’s been done that can be done step aside and move on.
Every situation will be different. And you can’t control what other people do. But you do need to keep things in perspective and know when something is a true crisis and when it is not. If you learn how to handle negative situations correctly then your customers will be happy and they’ll love you even more.
Your turn: How do you handle trolls, complainers and negative comments?
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Instagram and Facebook for Business
These two platforms have become key tools in many industries looking to bring in more sales and website traffic with industries such as the gambling industry using betting sites not on gamstop and betting sites online at CNOG across social media platforms to help them boost their business and to keep customers interested in their services and products. We will look at how Instagram and Facebook can help your business to grow and what tools are especially important to use.
Social media marketing
Social media platforms such as Instagram and Facebook have become good platforms to ensure that businesses are making the most out of marketing their products and services the correct way. There are lots of different tools to use on these social media platforms, the tools available are great in helping you to bring in more business and website traffic by helping you narrow down a target audience and letting you see where the main bulk of your customers currently coming from.
Instagram and Facebook have become some of the most used social media platforms across the world and more businesses are looking to use these two platforms to bring them more sales and increase their profits and website traffic. Most online businesses are now making sure to have a social media account to promote their services across.
What is the future of marketing on social media platforms?
The future of social media marketing looks set to be a bright one with new tools and methods being added to the platforms each week and these platforms are helping companies to promote their products across the social media platforms with ease. In the next few years, we can expect to see most online businesses using social media platforms to promote their businesses. Marketing is a competitive market and online businesses struggle to stand out from rivals due to so many companies using the same methods and techniques, therefore it is important to use social media channels to promote your business and to create fun and exciting adverts to catch the eyes of potential customers.
You can see why companies are using Instagram and Facebook to promote their services due to so many of us spending time on social media platforms each day it is a great way to reach out to new customers who might be unaware of your services. Facebook marketing tools have become useful for companies to use as they can track their target audience and make changes when they need to with the tools are quick and easy to access which has helped many online businesses to edit their adverts at a quick rate and ensure that they are performing.
Both platforms are a great way to attract new business as most of us spend time on social media platforms each day ourselves, so you can understand why businesses are seeing a positive reaction to the adverts and posts they promote across Instagram and Facebook amongst other social media platforms that are being used for promotions.
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How to Make Your Business Stand Out on TikTok in 6 Easy Steps
Business marketing has us all searching for a way to get to our designated audience with as little effort and as little investment as possible. The old ways of marketing and making your name known are way behind us and we are all now utilizing the power of apps like Facebook, Instagram, TikTok, YouTube and more.
It is all about more exposure, more trends, more followers and more likes. Since we mentioned likes we have to tell you about TikFuel Likes that can help everyone get their business started on the right foot.
As you can see, we are focusing on TikTok as a platform for promoting your business and making it go viral, and here are our 6 easy steps to do just that:
1. Tell a story
The key to a good story is to have it all in a limited amount of time. When it comes to business you need to present a problem and then the journey to the solution. Give clear concise steps about the journey from problem to solution and why you are the best for that.
2. Value
The next important thing is to provide some value. The TikTok trends are fun but they last a short time. This is why you need some value and why you need more people on this platform, on your page. They are looking to be entertained, inspired or informed. To provide them just that ask yourself by the end of your video what did they, as viewers, get!? This is where you aim to provide value first and then promote your business/brand.
3. Viral audio
One extremely important thing is to always use trending sounds/music if you want to be discovered, especially on TikTok. The For You Page is where the newest potential followers are and if you are not viral, using viral sounds and music there is far less chance that you will get on the For You Page, meaning fewer engagements and new followers.
4. Hooks
Having someone stay until the end of your video means you need a good hook. This will not only hook them at the beginning but it will make them stay till the end and ask for more. How? You need good hooks at the beginning and one every 5-10 seconds throughout the video. It will increase average watch time and this means people will increase their time on the app which also means you get more rewards from TikTok in a form of added exposure.
5. Stick with your niche
What you will see all day long on this app is that the most famous TikTokers are making just one type of content and they are killing with it. Most of them recycle some of the content and get a unique personal spin that results in it becoming extremely viral. It is far less work and it is effective which is the best win-win situation.
6. Standalone content
Here you want to make sure that your videos can be watched on their own. This means that you need to avoid longer videos or sequences like part 1, part 2 and so on. This is fine for a platform like YouTube but on TikTok, it is far less easy to miss on content and that also includes people that you follow. Make sure your videos are standalone and that will not “hurt” much if you miss one, because people will miss them.
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How to make money on Tiktok
In today’s society, the social networking is increasingly growing and I am sure that you don’t feel strange when listening TikTok– a music video and social networking platform from China. Since its launch, this app is still receiving a lot of love, especially from the young. This platform contain a lots of interest with the interesting interface so that more and more people want to jump on TikTok early so they can gain as much interest as they can. Therefore, making money on TikTok is hot and easily way to approach and optimize your sales. Here are some feasible methods for you to consult if you plan to profit from TikTok.
Build, grow accounts and sell them
The first way people think about to make money on TikTok is to build, grow accounts into that one having many followers as possible and then sell them. The more followers an account has, the more valuable it is.
Similar to Instagram, you will choose a niche market and continue to create entertainment content to attract people who will be the ideal customers for your product. Typically, you will reach out to brands in your chosen field and sell your TikTok profile to them to make money.
And once the store has this account in hand, it’s actually quite easy for them to sell the product with that TikTok account.
Join the Affiliate Marketing of global stores
With this method, you do not need to own goods and still be able to sell goods online. This is called making money with Affiliate Marketing on TikTok platform. This will be extremely effective if you do it properly.
For example, you are passionate about cosmetics and want to cooperate with natural cosmetic stores. You can produce funny videos or catch trends related to this topic on TikTok. When you have a few thousand or even just a few hundred followers, you can refer them to buy products through the affiliate link that stores provide you. Then, if someone makes a purchase, you will receive a commission from the product you advertise. This is the principle of how to make money on TikTok through Affiliate marketing.
In order to join this campaign, you need to find the stores that support Affiliate Marketing form for you to make money on TikTok.
Moreover, you should know some prestigious websites provides many great deals of diverse products and useful information for buyers and sellers as well. For example, if you want to buy some assessories for your cute dog or a dog lovers shirt, to not only buy somes at lower prices than normal but also know some tips to save much money and time because of useful information provided. Besides, you should wait to take a list of something you want to buy and shop once, which helps you receive a huge discount more than you think.
Use TikTok Ads Platforms to sell your own products
A brand that is aimed at young users can use different methods to promote and run ads for your own products on TikTok such as Hashtag Challenge, Influencer, Brand Takeover or In Feed Ads. If you are initerested in TikTok ads, this blog is the best for you to know about the different creative TikTok Ads options and then it’s easier for you to choose the ads option for your own sales.
Remember, to succeed in selling your own products on TikTok, you should know some of the following information about the platform:
- This is an entertainment platform: you should create videos that are funny, interesting or high trending to capture a large number of views, from which to navigate to sales.
- Users on Tiktok are very young: you should choose products suitable for this segment, industries such as fashion, accessories, technology, cosmetics are quite suitable for sale on TikTok.
- Do not be too heavy in advertising: users will leave if you just take care of posting promotional videos. Instead, you should incorporate ads into your entertainment videos to increase user interaction.
Collect donations
You can go live and collect donations from viewers. This feature of TikTok is immensly fascinating. From what I’ve seen, here’s how it works: When you’re a TikTok user, you can go into your profile and purchase something called coins (a hundred coins might cost you $1.39). When one of your favorite creators is going Live, you can actually send them coins as a way of giving thanks for their effort in creating the content they do.
What do the creators do with this coin? The creator turns the coins into diamonds which can be converted into cash via PayPal. Then TikTokers can get all of this cash from viewers.
Manage influencer campaigns
This idea does not sound strange. Here, you can be a middleman or broker between an influencer on TikTok and a brand that wants to work with that person. From creating deals, managing both parties and making sure all products are met, you’re the coordinator who charges a service fee to manage those campaigns.
You should know about a tool called Sprout Social – an influencer discovery and analytics tool used by thousands of brands helping you not only tell you which influencers need monitoring and your management campaigns but also save time with many outstanding features. Sprout Social also offers many discount codes for the customers to save money for their management campaigns.
Offer consulting services
Last but not least, once you become a pro on TikTok and you understand how to make a video getting a hundred views. At that time, you can absolutely offer consulting services to help people who want to be famous on TikTok or to be creators.
All of what you need to offer this as a service is having the specialization and the experience. Therefore, when you’re there, people are willing to pay more to have your experience on their account. Then, you can even negotiate a percentage for your services because you are their consultant helping them become famous on TikTok.
I suggest a tool to help you in your consulting service is Hubstaff which saves you time and effort by providing you with features such as online invoicing, automatic payroll based on time tracking, and optimized scheduling. Since it understands one of the biggest challenges that consultants have to deal with is handling a multitude of tasks which require daily attention. Besides, Hubstaff coupon offers the great deals to save a huge of money and time as well.
Conslusion, TikTok is a funny social network that takes short video content as the center. It is known as one of the social networking platforms with rapid growth so it is the perfect time for you to take advantage of TikTok as a tool to make money in the smartest and fastest way. I strongly believe it will not make you disappointed so try and don’t forget to use many helpful tools I recommend with the discount codes offered to save and earn as much money as possible.
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