Connect with us

healthcare marketing

5 Reasons Why Concierge Practices Should Blog

Published

on

Are you a physician or physician group that has recently established a concierge practice? Are you wondering how to market your new practice?

The most challenging part about marketing a new concierge practice, is to sign up enough patients to make it profitable within a relatively short time.

If you’re like most physicians you’re a medical professional at heart, not a marketer. It’s not a simple thing for you to switch hats from doctor to business owner. It’s even harder with a new practice when there’s not much money coming in.

Beyond SEO here are 5 reasons why blogging could be your best marketing strategy especially in the early months of your concierge practice:

#1. Educate Patients About Concierge Model

When you first establish your concierge practice, many people will not understand how this model of medicine works.

Through blogging, you can share stories that explain how your practice works and what patients can expect. You can also discuss typical illnesses and diseases that you treat. By offering health tips and advice on your blog, many of the questions prospective patients would ask during a visit are eliminated, thus giving you more time to get to know them and develop meaningful bonds with them. And isn’t that what concierge medicine is all about after all?

#2. Get More business

According to a Hubspot report businesses (of any kind) that blog have more consistent sales than those that don’t.

These days patients start their journey to wellness online. They search for terms that describe a condition or symptom they have. If you blog consistently using keywords that are relevant to prospective patients, you stand a high chance of attracting those digital searchers who are interested in your content and your services.

#3. Set Yourself Apart

Most physicians – not just concierge practitioners – have been slow to take up blogging and social media. They just don’t have the time, considering how many patients they see in a day.

Even for concierge doctors who have more flexibility with their schedules, blogging is simply not high on their to-do list. This is a mistake since traditional marketing is fading or becoming too expensive, while content marketing – of which blogging is a part – is one of the most cost-effective ways to promote your practice.

If you or your staff don’t have the time to blog, why not hire a writer to blog and help increase the online visibility of your practice. The interesting content on your blog will stand out from your competitors’ boring websites thus driving more traffic and patients to your practice.

#4. Build Likeability, Trust and Sales

The thing about blogging for business is that it helps clients to get to know you before they ever step foot inside your office. When you publish engaging content that helps people with their health problems it shows that you’re not just interested in selling but in helping them as well. This generates trust, likeability and over time, more sales.

Concierge websites that only talk about the practice and their services are self-focused and don’t appeal to savvy digital patients.

#5. Get Better Insights About Prospective Patients

When you first start to blog you’re forced to research the target audience that you’re trying to reach. It’s no longer enough to know their age, gender, and marital status. You should know their frustrations, life-styles, interests, goals, dreams and so on.

By doing the research on your patients you become better equipped to understand what they’re going through and to develop unique content that deeply resonates with them. Blogging also creates a two-way conversation channel that encourages comments, feedback and interaction, giving you clear insights on what your patients want.

Your Turn

Concierge practices have a lot to offer communities and patients (especially with the gradual phasing in of Obamacare). However, with so little public knowledge about how they work and what patients can expect, blogging is a great tool for patient education and relationship building. Does your concierge practice have a blog? How has it impacted your patients?

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

healthcare marketing

The Top 10 Healthcare Marketing Strategies

Published

on

The Top 10 Healthcare Marketing Strategies

The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest healthcare marketing trends and strategies.

To help you do that, we’ve put together a list of the top 10 healthcare marketing strategies of 2020.

1. Personalized Marketing

One of the biggest healthcare marketing trends of 2020 is personalized marketing. Thanks to advances in technology, it’s now possible to personalize your marketing messages and content to a much greater degree than ever before.

2. Account-Based Marketing

Another big healthcare marketing trend of 2020 is account-based marketing (ABM). ABM is a targeted marketing approach that focuses on key accounts that are most likely to convert into customers.

3. Patient Engagement

One of the most important aspects of healthcare marketing is patient engagement. In 2020, there will be a greater focus on engaging patients through digital channels such as social media, email, and text messaging.

4. Content Marketing

Content marketing will continue to be an important healthcare marketing strategy in 2020. The key is to create high-quality, informative, and engaging content that will help you attract and retain patients.

5. Search Engine Optimization

Search engine optimization (SEO) will continue to be an important healthcare marketing strategy in 2020. The key to success is to create keyword-rich content that is optimized for the search engines.

6. Social Media Marketing

Social media marketing will continue to be a powerful healthcare marketing tool in 2020. The key is to use social media to build relationships with patients and create a community around your brand.

7. Email Marketing

Email marketing is another important healthcare marketing strategy that will continue to be effective in 2020. The key is to create email campaigns that are targeted, relevant, and engaging.

8. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising will continue to be an effective healthcare marketing strategy in 2020. The key is to create ads that are targeted and relevant to your audience.

9. Referral Marketing

Referral marketing is a powerful healthcare marketing strategy that can be very effective in 2020. The key is to create a system that incentivizes patients to refer others to your practice.

10. Traditional Marketing

While digital marketing is taking over, traditional marketing techniques such as print advertising, direct mail, and television advertising will still be effective in 2020. The key is to use these techniques in a way that complements your digital marketing efforts.

Keep these healthcare marketing strategies in mind as you plan your marketing efforts for 2020. If you need help getting started, contact a healthcare marketing agency.

Continue Reading

healthcare marketing

The Importance Of Marketing In The Healthcare Industry

Published

on

The Importance Of Marketing In The Healthcare Industry

There’s no question that marketing plays a vital role in the success of any business, and the healthcare industry is no different. In fact, given the highly competitive nature of the healthcare industry, effective marketing can mean the difference between success and failure.

The first step in any successful marketing campaign is to identify your target market. Who are you trying to reach with your marketing efforts? Once you’ve answered this question, you can begin to develop a marketing strategy that will resonates with your target audience.

The next step is to create a strong branding strategy. Your brand is what sets you apart from your competitors, so it’s important to make sure that your branding is on point.Your branding should reflect the values of your organization, and it should be consistent across all of your marketing materials.

Once you have your target market and branding strategy in place, you can begin to develop your marketing mix. This mix will include the various marketing channels that you’ll use to reach your target market. Some common marketing channels in the healthcare industry include online advertising, direct mail, public relations, and events.

Finally, once you have your marketing mix in place, you need to make sure that you’re tracking your results. This will help you to see what’s working and what’s not, and it will allow you to make necessary adjustments to your campaign.

Marketing is essential to the success of any healthcare organization. By taking the time to develop a strong marketing strategy, you can ensure that your organization is on the path to success.

The healthcare industry is one of the most important industries in the world. It is responsible for the health and wellbeing of billions of people. Marketing plays a vital role in the healthcare industry. It helps to raise awareness of the importance of health and wellbeing and encourages people to take action to improve their health.

Healthcare marketing can take many different forms. It can be used to promote healthy lifestyle choices, to raise awareness of health risks, to encourage people to get vaccinated or to take up screening tests. It can also be used to promote the work of healthcare professionals and to encourage people to use particular healthcare services.

Healthcare marketing is a complex and challenging task. It requires a deep understanding of the needs and motivations of different groups of people. It also needs to be sensitive to the often sensitive nature of health issues.

Continue Reading

healthcare marketing

The Impact Of Marketing In The Healthcare Industry

Published

on

The Impact Of Marketing In The Healthcare Industry

In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard to cut through the noise and reach their target audiences. But what exactly is healthcare marketing, and how does it differ from traditional marketing?

Healthcare marketing is the process of creating and executing a plan to promote a healthcare product or service. This can include everything from developing a new marketing strategy to creating and placement of advertising, public relations, and social media campaigns.

While the goals of healthcare marketing may be similar to other industries (increasing awareness, generating leads, boosting sales), the strategies used to achieve these goals are often very different. This is because the healthcare industry is heavily regulated, which means that healthcare marketers have to be very careful about the claims they make and the messages they send.

In addition, the healthcare industry is complex, with a wide range of stakeholders, including patients, doctors, insurance companies, and government agencies. This complexity means that healthcare marketers have to be very strategic in their approach, carefully crafting messages that will resonate with each of these different groups.

Despite the challenges, healthcare marketing can be extremely effective. When done well, it can help healthcare organizations to achieve their business goals, while also making a positive impact on the lives of patients.

If you’re interested in learning more about healthcare marketing, we’ve put together a list of resources that can help.

The healthcare industry is one of the most important and largest industries in the world. It is also one of the most complex and rapidly changing industries. This complexity is due to the many different types of products and services that are offered, the numerous regulations that govern the industry, and the constantly evolving technology.

The healthcare industry is also one of the most competitive industries. There are many different types of healthcare providers, from large hospital systems to small clinics, and each one is competing for patients. Marketing is a critical tool that healthcare providers use to reach and engage potential patients.

Healthcare marketing has evolved significantly in recent years, thanks to the growth of digital marketing and the rise of social media. These changes have made it possible for healthcare providers to reach a larger audience and to better target their marketing efforts.

Digital marketing in healthcare has a number of advantages. It is more cost-effective than traditional marketing methods, it is more targeted, and it provides healthcare providers with a way to track and measure results.

Social media is also playing a big role in healthcare marketing. It provides a way for healthcare providers to connect with potential patients and to build relationships. Social media can also be used to promote health awareness and to educate patients about healthy living.

The impact of marketing in healthcare is evident in the way that it is changing the way that healthcare providers reach and engage with potential patients. Marketing is no longer a one-way street; it is a two-way conversation. Healthcare providers who embrace digital marketing and social media will be well-positioned to succeed in the new healthcare landscape.

Continue Reading

Pick Up Post

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency
Marketing1 year ago

The Advantages Of A Full-Service Digital Marketing Agency Over A Traditional Marketing Agency

As the world of marketing changes, so do the agencies that offer their services. In the past, most marketing agencies...

The Benefits Of Working With A Full-Service Digital Marketing Agency The Benefits Of Working With A Full-Service Digital Marketing Agency
Marketing1 year ago

The Benefits Of Working With A Full-Service Digital Marketing Agency

As a business owner, you know that marketing is essential to the success of your company. You also know that...

Stack Your Savings With Printable Coupons And Promo Codes Stack Your Savings With Printable Coupons And Promo Codes
Marketing1 year ago

Stack Your Savings With Printable Coupons And Promo Codes

When it comes to saving money, there’s no shortage of methods and strategies. But one of the most effective –...

The 5 Essential Elements Of A Successful Sales Letter The 5 Essential Elements Of A Successful Sales Letter
Marketing2 years ago

The 5 Essential Elements Of A Successful Sales Letter

No matter what you’re selling, a successful sales letter needs to contain certain key elements in order to persuade your...

What Are The Challenges Of Market Segmentation? What Are The Challenges Of Market Segmentation?
Marketing2 years ago

What Are The Challenges Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Use Market Segmentation To Improve Your Marketing Campaigns? How Can You Use Market Segmentation To Improve Your Marketing Campaigns?
Marketing2 years ago

How Can You Use Market Segmentation To Improve Your Marketing Campaigns?

If you’re not using market segmentation in your marketing campaigns, you’re missing out on a major opportunities to improve your...

What Are The Benefits Of Market Segmentation? What Are The Benefits Of Market Segmentation?
Marketing2 years ago

What Are The Benefits Of Market Segmentation?

Market segmentation is the process of dividing a market into distinct groups of consumers with different needs, characteristics, or behaviors...

How Can You Segment Your Market? How Can You Segment Your Market?
Marketing2 years ago

How Can You Segment Your Market?

The first step is to understand who your target market is. Segmenting your market allows you to focus your marketing...

Achieve advertising Allows articles Attract Audiences benefits blog Bloggers blogging Blogs Brands business Businesses Cant Comments communication Compelling Consistent Consumer Consumers content Content marketing Conversations Creating creation Develop Didnt Digital digital marketing Doesnt Editorial Efforts email Encourage Engage Engaging Engines Ensure Facebook followers Generate goals Google healthcare marketing healthcare social media Heres Hospitals Images Improve Insights Interact Invest keywords LinkedIn Links marketers Mobile networking Offers opportunities Organizations Peoples platform Platforms Posting Posts Products Promote prospects Providers Provides Providing Publish publishing Purchase Reader readers Relevant Sites social media strategies technorati Text Thats Theyre tweets Twitter updates User Users Variety Videos website websites Whats Wont writers YouTube Youve

Trending