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4 Ways To Use Social Media Without Losing Control

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Last Friday, this question came to me from a member of my Facebook Page community:

“What can you tell me about social media strategy for companies.  How do you play yet not lose control?”

Most organizations understand the value of social media marketing, but either don’t have the time to implement it, or fear that they will lose control of the conversation, or the brand perception.

Here are some suggestions on how to use social media without losing control:

1. Prepare a Strategy

Just as you wouldn’t go fishing without planning adequately for your adventure, make sure you prepare diligently for your social media adventure. Ask yourself the following questions:

  • Who do I want to reach (audience)? – be specific and jot down as many details about your ideal reader as you possibly can – gender, age, profession, income bracket, education, lifestyle, what social media profiles they use, etc.
  • Do I have something interesting to say to them (message)? Understand that social media is a crowded space. You must have something compelling to say in order to attract attention. If you offer a common service and aren’t quite sure how to present yourself in a unique way, try these tips.
  • What is my goal for my social media efforts? Is it to generate brand awareness, to create conversation, to generate quality leads or to increase sales? It’s important to be very clear about what you want before you start because you will use this criteria later on, to measure your success (or lack thereof).

2. Prepare An Editorial Calendar

A calendar may be as simple or as complex as you want it to be. It might be just a list of dates and topics that you wish to discuss on your blog or social media channel. At the very least your editorial calendar should illustrate:

  • how often to post content on your social media channels (according to Facebook expert Mari Smith for example, there is a direct relationship between the number of fans on your Facebook page and the frequency of your posts – but one should still use wisdom to decided how much is too much).
  • what type of content you will post i.e. a link to your blog article, an engaging question, a video, pictures, contests, freebies and giveaways etc.

3. Use social media aggregator tools to simplify your social media campaign

Even with a carefully planned strategy, the dizzying speed of communication on social media can be overwhelming and may quickly lead to burnout. Fortunately there are online tools that can help manage and simplify your life.  Tools such as Hootsuite, Tweetdeck, Ping and others, help condense your live updates and shares by providing a single location to broadcast multiple updates to.

4. Invite others to contribute to your social media campaign

If you’re a manager in your organization, try to identify employees who have a passion and the skills for social media. Ask them where they would be most comfortable contributing their efforts and then give them simple guidelines to adhere to. If you run a smaller organization and don’t have the human resources to work your campaign, consider outsourcing parts or all of your social media function to an expert.

Tweets, diggs, updates, feeds, comments, etc – for sure this social media stuff can challenge your sanity. But it can also be enjoyable and profitable if you take control of the situation. If you have felt overwhelmed in the past, don’t worry – you’re not alone. There are many people who feel the same way but have made a decision to understand and take  control of their social media environment. What about you – are you ready to take control?

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How To Use Social Media To Sell Your Product Online

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How To Use Social Media To Sell Your Product Online

In today’s digital world, social media is a powerful tool that can be used to sell products online. When used correctly, social media can help you reach a larger audience, build brand awareness, and generate leads and sales.

Here are some tips on how to use social media to sell your product online:

Use social media to create a strong relationship with your customers.

Make sure you are responsive to comments and questions. Show that you care about your customers and their experience with your product.

Use social media to build trust with your customers.

Be transparent about your product. Share information about your product and company. Be genuine and honest in your interactions.

Use social media to drive traffic to your product page.

Include links to your product page in your social media posts. Use effective call-to-actions to encourage your audience to click through to your product page.

Use social media to create a sense of urgency.

If you are running a promotion or sale, make sure to mention it in your social media posts. Create a sense of urgency by using phrases such as “limited time only” or “while supplies last”.

Use social media to stay top of mind.

Make sure your social media posts are timely and relevant. Share interesting and helpful content that will keep your audience engaged.

Create a Sales Funnel to Sell Your Product Online

As an entrepreneur, one of the most important things you can do is to learn how to sell your product online. Whether you’re selling a physical product or a digital product, you need to have a sales funnel in place so that you can make the most of your traffic and convert more of your visitors into paying customers.

A sales funnel is basically a process that you take your potential customers through, from the moment they first hear about your product to the moment they make a purchase. The goal of a sales funnel is to nurture your prospects and lead them down the path to becoming paying customers.

There are a few key steps that you need to take in order to create a successful sales funnel:

Drive traffic to your website or landing page.

The first step is to get people to your website or landing page. You can do this through a variety of marketing channels, such as search engine optimization, social media marketing, or pay-per-click advertising.

Capture leads with an opt-in form.

Once you have traffic coming to your website, the next step is to capture leads with an opt-in form. An opt-in form is a form where visitors can sign up to receive more information from you, such as a free report or an email course.

Build a relationship with your leads.

The next step is to build a relationship with your leads. You can do this by sending them valuable emails that offer helpful information, tips, and resources. It’s important to keep your emails relevant and interesting so that your leads don’t unsubscribe from your list.

Make an offer.

Once you’ve built a relationship with your leads, it’s time to make an offer. This is where you’ll pitch your product or service and provide a link for your leads to purchase it.

Send follow-up emails.

After someone has made a purchase, it’s important to follow up with them and see how they’re doing. You can do this by sending them helpful emails that offer additional resources, tips, and information.

Follow these steps and you’ll be well on your way to creating a successful sales funnel that will help you sell your product online.

By following these tips, you can use social media to sell your product online. Create strong relationships with your customers, build trust, and generate sales.

Do you have any tips on how to use social media to sell products? Share them in the comments below!

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How To Optimize Your Facebook Business Page For More Engagement

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How To Optimize Your Facebook Business Page For More Engagement

Your Facebook business page is a key part of your social media marketing strategy. But if you’re not using it correctly, you’re missing out on a lot of potential engagement with your target audience. Here are some tips on how to optimize your Facebook business page for more engagement.

Use a Call-to-Action Button

Your Facebook business page should have a call-to-action (CTA) button that encourages people to take a specific action, such as sign up for your newsletter or download your app. The CTA button should be prominently displayed and easy to find.

Use High-Quality Images

The images you use on your Facebook business page should be high quality and relevant to your business. Avoid using generic stock photos. Instead, use photos that are specific to your business and that will resonate with your target audience.

Use Engaging Videos

Videos are a great way to engage with your target audience on your Facebook business page. Use videos that are entertaining and informative, and make sure to include a CTA at the end of the video to encourage people to take a specific action.

Use Targeted Facebook Ads

Facebook ads are a great way to reach a wider audience with your content. Use targeted Facebook ads to reach people who are most likely to be interested in your business.

Use a Facebook Page Plugin

The Facebook page plugin allows you to add a Facebook like box to your website. This is a great way to increase the visibility of your Facebook business page and to encourage people to like and follow your page.

Use Social Media Sharing Buttons

Make it easy for people to share your content by adding social media sharing buttons to your website and blog. This will help to increase the reach of your content and to get more people engaging with your business on Facebook.

Host a Facebook Live Event

Facebook Live is a great way to connect with your target audience in a real-time. Use Facebook Live to host a virtual event, give a tour of your business, or answer questions from your audience.

Use Facebook Groups

Facebook groups are a great way to build a community around your business. Use Facebook groups to connect with people who are interested in your business, and offer valuable content and resources.

Use Facebook Insights

Facebook Insights is a free tool that allows you to track the performance of your business page. Use Facebook Insights to track your page views, likes, comments, and shares.

Use These Tips to Optimize Your Facebook Business Page

By following these tips, you can optimize your Facebook business page for more engagement. Use high-quality images, engaging videos, targeted Facebook ads, and social media sharing buttons to increase the reach of your content. And use Facebook Live and Facebook groups to connect with your target audience in a real-time.

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How To Measure The ROI Of Your Facebook Marketing Efforts

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How To Measure The ROI Of Your Facebook Marketing Efforts

It’s no secret that Facebook is one of the most popular social networking platforms out there. With over 1.86 billion monthly active users, it’s a veritable goldmine for businesses and brands looking to reach a wide audience.

But how do you know if your Facebook marketing efforts are actually paying off? How can you tell if your hard work is resulting in a positive return on investment (ROI)?

Fortunately, there are a few simple methods you can use to measure the ROI of your Facebook marketing.

Track your website traffic

One of the best ways to measure the ROI of your Facebook marketing is to track the amount of traffic your website receives from your Facebook page.

There are a few different ways to do this. One is to use Google Analytics, which is a free service that allows you to track your website’s traffic.

Simply create a Google Analytics account, add the Google Analytics tracking code to your website, and then create a custom report to track the amount of traffic your website receives from your Facebook page.

Another way to track your website traffic from Facebook is to use a service like Bitly, which allows you to track the number of clicks on links that you share.

Simply create a Bitly account, create a custom short URL for your website, and then share that URL on your Facebook page. Bitly will then track the number of clicks on that link, which will give you an idea of how much traffic your Facebook page is sending to your website.

Track your leads and sales

If you’re selling products or services on your website, you can also track the number of leads and sales that you generate from your Facebook page.

This can be done using Google Analytics, as well as most ecommerce platforms and CRM software.

Simply set up conversion tracking in Google Analytics, or configure your ecommerce platform or CRM software to track sales and leads originating from your Facebook page.

Use Facebook Insights

Facebook also provides its own built-in analytics tool called Facebook Insights, which is a great way to track the performance of your Facebook page.

Facebook Insights allows you to track things like the number of page views, post reach, and engagement (likes, comments, and shares).

You can also use Facebook Insights to track the demographics of your Facebook audience, such as their gender, age, and location.

Use a third-party tool

There are also a number of third-party tools that you can use to measure the ROI of your Facebook marketing.

Some popular options include Hootsuite Insights, Sprout Social, and Socialbakers.

Each of these tools offers its own unique set of features and metrics, so be sure to check out each one to see which one is the best fit for your needs.

Run a Facebook ad

Another great way to measure the ROI of your Facebook marketing is to run a Facebook ad.

When you create a Facebook ad, you have the option to include a call-to-action (CTA) button, which allows you to track the number of people who click on your ad.

You can also use Facebook’s conversion tracking tool to track the number of people who complete a desired action, such as filling out a form or making a purchase, after clicking on your ad.

Use A/B testing

Finally, one of the best ways to measure the ROI of your Facebook marketing is to use A/B testing.

A/B testing, also known as split testing, is a method of testing two or more variants of a piece of content to see which one performs better.

For example, you could create two different versions of a Facebook ad and then test to see which one gets more clicks. Or, you could test two different headlines for a blog post to see which one gets more clicks.

A/B testing is a great way to fine-tune your Facebook marketing strategy and ensure that you’re getting the most out of your efforts.

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