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4 Reasons Why Infographics are Important for Content Marketing

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In the world of the internet where 1.5 billion pieces of content are being generated as we speak, over 140 million people are tweeting and over 2 million videos are being produced as well. When we talk about the ever-changing digital world, the robust & reliable way to measure the effectiveness of any piece of content is measured by the inbound links, views, comments and number of shares generated by it. Now, we all are certainly looking forward to grabbing the attention of our viewers effectively & of course, quickly. Informative and rich infographics can surely help you pave the way to success. These are the effective way of presenting ordinary information which can help your audience digest the information in an easy fashion. Further, Infographics can help you deliver an engaging as well as memorable visual endeavours, respectively.

What Really Are Infographics?

In a nutshell, infographics are a blend of design, analysis as well as writing. Establishing a visually compelling communication medium is what Infographics do. Depicting complex data in an easy way which can further get potentially viral is easy now. In simpler terms, infographics transform deep data to a visual shorthand form. If you have a content that begs to be shared, creating lush and appealing infographics through images, text and a proper design can certainly help you. Not only infographics help to express complex messages to the viewers, they enhance the comprehension as well. It is all about conveying a self-contained principle or even a message with a respective infographic.

Why are infographics useful and important?

If a sign that you see on a road has too much information embedded in it, it surely becomes difficult to read. What infographics do is, they compress the information and display the same in such a way that people don’t miss the message and can read it in a pleasing way. Since 65% of the people making use of the internet are visual learners, hence, infographic publishing has become a powerful and effective social media marketing tool. You should know that visual content is appreciated wherever it is put. More engagement is possible with blog posts which encompass more visuals. Considered as effective worldwide, a content strategy backed by infographics can help you generate thousands of social shares easily.

Reasons why infographics are important for content marketing?

  1. Creating Viral Content:

In a world full of digital noise, marketing is all about getting you noticed and not just getting you out over there. Infographics are breaking the stereotypes by making content marketing strategies more engaging as well as noticeable amidst masses. In short, engagement means more sharing. People are more likely to end-up believing and sharing infographics on social networks. Even the tweets which contain some sort of infographics have higher chances for re-tweets. Thus, in lieu of infographics attractiveness, the probability of becoming viral & to be shared on social media is much higher rather than the ordinary text.

  1. Bolstering The Brand Recognition:

When it comes to one-tenth of a second for people to analyse and interpret something, pictures come into play. It would be evident to mention that a picture is worth a thousand words. Humans are more likely to sense a visual scene over anything. One can leverage the infographics to increase the credibility of any brand. Through infographics, the degree of branding and the impact it will create on the viewers is commendable. As they encapsulate a potential to go viral, hence, so does your brand. Your logo on a famous infographic can do wonders for your business and can surely help your name to spread fast and of course, far.

  1. Boosting The Performance Of The Search Engine:

One should know that infographics can be a great source of backlinks and hence, web traffic. More like a virtuous cycle, a dedicated link portfolio can help you get more web traffic, which in turn, equals a good Google ranking. Further, this means more links and hence, unparalleled web traffic. Which finally leads to a superior search engine ranking. If you succeed in making your infographics viral, you can get your hands on a pool of web traffic backed by robust backlinks. Context is everything, accompany the same with right hashtags, links and text for optimal results.

  1. Securing A Place In The Visual Web:

When we talk about Instagram, Snapchat or even Pinterest, they all rely on the images that are being shared. Today, over 69% of the online traffic is video. Thus, people are naturally pretty visual creatures. You are more likely to look at something captivating rather than a random chunk of text. If the data that is being shared is gaudy, colourful, interesting and of course, unique, more people will surely take time to look at it and develop a say. Social Media is flourishing with images and if you start making use of infographics to ace the platforms, you’re certainly unlocking a great tool.

Making most mundane information an interesting one is what, infographics are doing. Don’t worry people always appreciate a great and simplified piece of design. You can also consider making use of a professional ready to use Infographic PowerPoint templates. This will not only simplify the infographics making process, you can also customize the template 100%. Increasing the brand awareness, improving the SEO as well as Web traffic & showing off the abilities, everything is possible with infographics. You can learn more here.

There are an array of online tools available which can help you design creative infographics. But, one can even consider making use of Infographics PowerPoint templates by SlideModel.com. Always remember that the prime goal of an infographic is to tell a story. Introducing the topic with relevant data and information and that too in a compelling way is crucial. Infographics successfully and succinctly enable you to showcase your knowledge on any topic. Keep the theme central and the flow easy. Back your infographics with relevant statistics, this can make you look like an expert in your respective field.

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Business

5 Businesses that are Hot right now in Emerging Markets

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Every business minded person is trying to invest in emerging markets now in hopes that profitable returns are gotten in the long run. While most European and American markets are grown and proven to be rewarding, they are fast becoming saturated hence the desire by many investors and even new entrepreneurs to enter emerging markets.

The businesses that would be covered on this list would be the ones that can be started with low capital because everyone knows that selling crude oil in anything country is profitable but how many people can really afford the capital and resources to start a crude oil business! The answer is very few people. This list is primarily for business minded people that would like to do business with low overhead then scale their business over a period of time. Without further ado, let’s explore our list.

1. Social Media Marketing

This business is one that you can literally start from your bedroom. There’s a lot of attention right now on social media platforms like Facebook, Instagram, and YouTube. All you have to do is a take a course on how to use these platforms to promote products for sale. The next thing is to hone your skills, do some work for free to build up your portfolio and get valuable testimonials you can then use to get your first client. From there, you can grow your business through referrals and more advertising provided you get good results from your marketing.

2. Gaming Platform

Believe it or not, having a gaming platform is fast becoming lucrative in emerging markets, especially the ones in Africa. On one part, the rise in these types of platforms could be due to the want of many African youths to get rich or cash out as they say by investing so little money. This business may be controversial to many, but platforms like this one amongst many others have steadily built their business to profitability.

3. E-Commerce

This one is rather expected. Over the years, silicon valley investors have invested massive amounts into the e-commerce scene in developing countries. Although, some of the e-commerce companies aren’t successful yet, but the investors are willing to bet on the economies of these countries blossoming over the next few years. This way, they can not just make a profit but also have bigger market shares because they decided to invest early. Now, to start this type of business, you need to have a unique e-commerce idea that you can bootstrap then convince big-time investors to help scale your business to help you become competitive in the market.

4. Graphic Design

Graphic design is a very good business you can get into with low capital. What you basically need to do is get good graphic design tools and learn the basics of graphic design. There are so many small-scale businesses being started every day in emerging markets that need the services of graphic designers to help create visual brand assets and marketing materials for them.

5. Crowd farming

From the name, you can deduce that this is a derivative of crowdfunding. Crowd farming has to do with a group of people pooling together resources to invest in farm produce on a large scale then splitting the profit based on individual contribution. This is the case with platforms like Agropartnerships and Thrive Agric just to mention a few of platforms that are taking advantage of the growing interest in Crowd farming.

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Business

How to Turn Your Crazy Donuts Ideas into a Business

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The donut industry is growing more and more rapidly every year. With big names such as Dunkin Donut, Krispy Kreme, Winchell’s, and Tim Horton being the ones dominating a marketplace worth $16 billion. Most notable is the sponsorship between Dunkin Donuts and one of football’s most iconic names, Liverpool FC. Because of reasons like this, we can see why the donut industry is on a path to more popularity, and we can see why someone would be interested in investing in a donut business.
But how do smaller donut businesses compete with industry giants who have endless resources and several thousand donut shops under their names? Stick around as we are going to give you a few tips on how to turn your crazy donut ideas, into a successful business.

1. Starting Location is Key

Opening your first donut shop is nothing like managing a whole franchise. But it’s too early to think about that. First, you need to come up with a good idea for your location. Do you plan on opening your first donut shop near the main street, where you can catch the eye of casual by-passers, or maybe a strip mall location would better suit you. A key strategy in selling donuts is to always have them on display on a large counter area where customers can see the goodness you’re selling.
Another popular option is food trucks or donut trucks. Selling your donuts from a food truck feels modern, but also classic, and that just might be the niche that works for you best.

2. Keep Working, When Not Working

Your donut shop will always have slow periods during the day. During these slow periods, you can brainstorm ideas on how to increase revenue. During the morning you can add a special price on coffee, or offer a free donut with every coffee purchased. You can also offer catering services for birthday parties, weddings, and corporate or non-corporate events where you can cater to them donuts or cakes, or donut cakes!

3. Figure Out a Solid Business Plan

Having a solid business plan is key for the survival of your business. Choosing to ignore this step will cost your business greatly. By having a business plan in place, you can turn your donut shop into a successful business. With a plan in motion, you can sell others your vision, whether that’s a loan officer or an investor… or maybe a friend who likes to help you out.
Your business plan should start with your executive summary, which is a brief description of what you’re trying to do. Follow that up with a finer description of your business idea that will detail all the areas where your donut shop will be a hit. Marketing is very important, so make sure to include how you’re planning on marketing your business, and how much money you’re planning to allocate in that field. One more thing that will greatly increase your chances of survival is identifying how you can solve some problems that are related to other donut shops or the donut industry in general. You have to have something unique about your donut shop, so brainstorm ideas on what will make you better than the rest.

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Business

How To Boost Your YouTube Subscribers And Views Number Fast

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As you might already know to be a professional YouTuber can be quite a lucrative hobby, and channels with millions as well as hundreds of thousands of YouTube followers earn more than enough to support their living style and families. The way you earn money on YouTube is through ad monetization as well as promoted and sponsored videos. Of course, in order to be able to live on YouTube, you need to have a large group of people following you that will then see the ads.

And though YouTube might seem like a fun thing to do it isn’t easy at all and you need to be pretty consistent and patient in order to be successful. Saying this, getting YouTube views and subscribers can be pretty hard at first, and you need to have a bit of lack and put in a lot of hard work in order for it to happen. Still, there are some tips on how to get a lot of views on YouTube and the main one is to post things that might be interesting to a wider audience, and try to make it viral.

Let’s take a look at certain tips on how to have a more popular YouTube channel!

Tips On Getting Youtube Views And Subscribers

1. Although you can find a lot of articles on how to get subscribers and views fast most of those are just a YouTube glitch and don’t actually give you persistent and real followers. Instead of trying to trick the system your best bet is to go ahead and start promoting your content. Do it through social media, ask your friends to share and why not visit multiple forums and post your work! Very soon after you will be getting much bigger traffic and enjoy the popularity!

2. Figure out a publishing schedule and stick to it. Saying this if you say news videos will be every Tuesday and Friday don’t miss out of any, and you will get a devoted and large group of followers that are eagerly waiting. This way you will show people that you are serious about what you do and that subscribing is a worth it option.

3. So, along with that, you should start delivering more at the beginning of your videos. This will attract more views as well as subscribers to your channel. Use the first 8 seconds to hook people to it and deliver the core of your video straight from the start.

4. Use Pinterest to your advantage. Asking someone to create a picture of your best YouTube videos, and investing in ads on Pinterest will bring you quite a few people and views in a matter of days.

5. People are interested in reading Amazon Reviews so use that to your advantage and add the name of your YouTube channel at the end of your review. And along with that try to expand your social media promotion and reachability to Facebook, Instagram, Twitter, etc.

6. Also, when it comes to how to get subscribers on YouTube fast, you should start using the power of a good title. By creating an attractive and searchable title chances are your video will be easier to find and thus the number of subscribers and views will constantly grow.

7. And last but not least translate some of your most popular videos. Do it by yourself or hire an agency. This way you will be opening the door to an international subscriber audience!

Summary

YouTube profession is the one of future, and if you enjoy recording things, then it might be just the right for you. Still, it is important to be consistent and innovative in order to succeed. Doing this you will be able to increase the number of views, and subscribers fast, and enjoy all the benefits of YouTube popularity!

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