Business

10 Reasons Why Your Brand Should Work with Influencers

Published

5 months ago

August 22, 2024

Influencers have become a great way for brands to establish trust, generate interest and increase sales with their target demographic. They have especially proven useful when it comes to creating magazine quality content and editorials for a fraction of a cost of a regular production. Also, they are able to address multiple industries, their audience size can be into millions, and they provide companies with a potential of going viral, i.e. reaching millions of new customers practically free of charge. By utilizing influencers, brands can attract new consumers in a cost-efficient manner and boost their popularity in the digital sphere.

We spoke to A&E and compiled a list of 10 reasons why brands should work with influencers:

They are cost-efficient: influencers tend to be incredibly cost-efficient when it comes to marketing. On average, cost-per-click is known to be much lower when it comes to influencer marketing when compared to some other traditional digital marketing strategies. Some of them also accept gifting, which essentially means that brands don’t have to pay for a feature, but instead can offer a product as a gift for a review. Basically, brands can be seen by millions of target market followers for essentially the cost of the items sold.
They feature products in a unique way: Influencers know how to photograph or film products in a way that makes the brand look very appealing. They are able to style, shoot, and edit photos to make them look editorial. Not only are they masters in creating unique and memorable content, but they are super cost-efficient when it comes to production – it would take teams of 5 plus to produce the same type of quality of photos and/or videos that influencers are able to do alone.
There are so many influencers to choose from: they vary in size, including celebrity, macro, micro, consumer, and nano influencers. Brands are able to choose from the size of the influencers based on their marketing budgets and needs. For example, celebrities can have more than 10 million followers while nano can have only 500 followers. Depending upon the brand, companies may find it more useful to work with micro, consumer, and nano influencers when their goals are to work with numerous influencers at once.
They cover multiple social media: influencers often have accounts on Facebook, Twitter, Instagram, TikTok, and Snapchat and they tend to post on multiple platforms at once. For brands whose target consumers are on multiple channels, this omnichannel posting is particularly beneficial as they don’t have to negotiate separate deals with many influencers but can receive the desired publicity on various channels only from one.

5. They boost brand credibility: when it comes to a new brand, influencers can help in establishing credibility, trust, and popularity by aligning their brand with that of a new company. They tend to have many collaborations under their belt and oftentimes have worked with some of the most notable companies. By aligning their brand power, they can boost companies’ authority and increase its presence in the digital sphere.

6. They specialize in different industries: there are so many influencers to choose from, and they often specialize in various niche markets. For example, there are beauty, gaming, tech, travel, lifestyle, luxury, fashion, car, sports, yoga, and fitness influencers. There are even poet and patient influencers who have built their following on chronic illness and serve as advocates for specific NGOs.

7. Their content tends to go viral: they are skilled in creating content that goes viral. This allows brands to be seen by more people than just influencers’ own audience. For example, an influencer can create a video about a product that is so entertaining that it gets reposted by many sites and on many platforms creating visibility that is far beyond the original post. For brands, this means that they can be seen by millions of more audiences free of charge.

8. They transform a brand’s desirability: influencers not only have the power to sway every-day audiences, but they are also followed by other brands as well as industry leaders. They can increase the willingness of other brands and industry insiders to work with a brand when they have not previously considered doing so.

9. They can help receive media attention: in addition to getting their audience excited about a product or a service, they also have the power to allow for national coverage of a company. For example, the media frequently looks for well-known partnerships in order to consider writing a story about the brand. Those brands who have partnered with influencers stand to have a far greater chance of being featured in notable magazines, newspapers, and other publications in comparison to those who do not partner with influencers.

10. They can become partners: According to Alfred Nickson, many influencers will provide affiliate marketing options which can be a particularly great partnership choice for a brand. For example, they can agree to review the product and receive payment only as a percentage of the sales that they generate. In other instances, influencers can serve as brand ambassadors, i.e. collaborating with brands from over a year, or can even become equity partners when establishing their own lines for a brand.

We hope our list will allow you to utilize influencer marketing as a great tool to grow your customer base. Influencers can serve as a powerful tool that provides firms with a defining advantage over their competitors. This tool can be turned into a scalable marketing solution in order to provide a long term advertising strategy.

Related Topics:advertising strategy influencers Marketing social media

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Business

5 Businesses that are Hot right now in Emerging Markets

Published

3 days ago

January 17, 2025

Lori Rama

Every business minded person is trying to invest in emerging markets now in hopes that profitable returns are gotten in the long run. While most European and American markets are grown and proven to be rewarding, they are fast becoming saturated hence the desire by many investors and even new entrepreneurs to enter emerging markets.

The businesses that would be covered on this list would be the ones that can be started with low capital because everyone knows that selling crude oil in anything country is profitable but how many people can really afford the capital and resources to start a crude oil business! The answer is very few people. This list is primarily for business minded people that would like to do business with low overhead then scale their business over a period of time. Without further ado, let’s explore our list.

Table of Contents

1. Social Media Marketing

This business is one that you can literally start from your bedroom. There’s a lot of attention right now on social media platforms like Facebook, Instagram, and YouTube. All you have to do is a take a course on how to use these platforms to promote products for sale. The next thing is to hone your skills, do some work for free to build up your portfolio and get valuable testimonials you can then use to get your first client. From there, you can grow your business through referrals and more advertising provided you get good results from your marketing.

2. Gaming Platform

Believe it or not, having a gaming platform is fast becoming lucrative in emerging markets, especially the ones in Africa. On one part, the rise in these types of platforms could be due to the want of many African youths to get rich or cash out as they say by investing so little money. This business may be controversial to many, but platforms like this one amongst many others have steadily built their business to profitability.

3. E-Commerce

This one is rather expected. Over the years, silicon valley investors have invested massive amounts into the e-commerce scene in developing countries. Although, some of the e-commerce companies aren’t successful yet, but the investors are willing to bet on the economies of these countries blossoming over the next few years. This way, they can not just make a profit but also have bigger market shares because they decided to invest early. Now, to start this type of business, you need to have a unique e-commerce idea that you can bootstrap then convince big-time investors to help scale your business to help you become competitive in the market.

4. Graphic Design

Graphic design is a very good business you can get into with low capital. What you basically need to do is get good graphic design tools and learn the basics of graphic design. There are so many small-scale businesses being started every day in emerging markets that need the services of graphic designers to help create visual brand assets and marketing materials for them.

5. Crowd farming

From the name, you can deduce that this is a derivative of crowdfunding. Crowd farming has to do with a group of people pooling together resources to invest in farm produce on a large scale then splitting the profit based on individual contribution. This is the case with platforms like Agropartnerships and Thrive Agric just to mention a few of platforms that are taking advantage of the growing interest in Crowd farming.

Business

How to Turn Your Crazy Donuts Ideas into a Business

Published

3 days ago

January 17, 2025

Lori Rama

The donut industry is growing more and more rapidly every year. With big names such as Dunkin Donut, Krispy Kreme, Winchell’s, and Tim Horton being the ones dominating a marketplace worth $16 billion. Most notable is the sponsorship between Dunkin Donuts and one of football’s most iconic names, Liverpool FC. Because of reasons like this, we can see why the donut industry is on a path to more popularity, and we can see why someone would be interested in investing in a donut business.
But how do smaller donut businesses compete with industry giants who have endless resources and several thousand donut shops under their names? Stick around as we are going to give you a few tips on how to turn your crazy donut ideas, into a successful business.

Table of Contents

1. Starting Location is Key

Opening your first donut shop is nothing like managing a whole franchise. But it’s too early to think about that. First, you need to come up with a good idea for your location. Do you plan on opening your first donut shop near the main street, where you can catch the eye of casual by-passers, or maybe a strip mall location would better suit you. A key strategy in selling donuts is to always have them on display on a large counter area where customers can see the goodness you’re selling.
Another popular option is food trucks or donut trucks. Selling your donuts from a food truck feels modern, but also classic, and that just might be the niche that works for you best.

2. Keep Working, When Not Working

Your donut shop will always have slow periods during the day. During these slow periods, you can brainstorm ideas on how to increase revenue. During the morning you can add a special price on coffee, or offer a free donut with every coffee purchased. You can also offer catering services for birthday parties, weddings, and corporate or non-corporate events where you can cater to them donuts or cakes, or donut cakes!

3. Figure Out a Solid Business Plan

Having a solid business plan is key for the survival of your business. Choosing to ignore this step will cost your business greatly. By having a business plan in place, you can turn your donut shop into a successful business. With a plan in motion, you can sell others your vision, whether that’s a loan officer or an investor… or maybe a friend who likes to help you out.
Your business plan should start with your executive summary, which is a brief description of what you’re trying to do. Follow that up with a finer description of your business idea that will detail all the areas where your donut shop will be a hit. Marketing is very important, so make sure to include how you’re planning on marketing your business, and how much money you’re planning to allocate in that field. One more thing that will greatly increase your chances of survival is identifying how you can solve some problems that are related to other donut shops or the donut industry in general. You have to have something unique about your donut shop, so brainstorm ideas on what will make you better than the rest.

Business

How To Boost Your YouTube Subscribers And Views Number Fast

Published

3 days ago

January 17, 2025

Lori Rama

As you might already know to be a professional YouTuber can be quite a lucrative hobby, and channels with millions as well as hundreds of thousands of YouTube followers earn more than enough to support their living style and families. The way you earn money on YouTube is through ad monetization as well as promoted and sponsored videos. Of course, in order to be able to live on YouTube, you need to have a large group of people following you that will then see the ads.

And though YouTube might seem like a fun thing to do it isn’t easy at all and you need to be pretty consistent and patient in order to be successful. Saying this, getting YouTube views and subscribers can be pretty hard at first, and you need to have a bit of lack and put in a lot of hard work in order for it to happen. Still, there are some tips on how to get a lot of views on YouTube and the main one is to post things that might be interesting to a wider audience, and try to make it viral.

Let’s take a look at certain tips on how to have a more popular YouTube channel!

Table of Contents

Tips On Getting Youtube Views And Subscribers

1. Although you can find a lot of articles on how to get subscribers and views fast most of those are just a YouTube glitch and don’t actually give you persistent and real followers. Instead of trying to trick the system your best bet is to go ahead and start promoting your content. Do it through social media, ask your friends to share and why not visit multiple forums and post your work! Very soon after you will be getting much bigger traffic and enjoy the popularity!

2. Figure out a publishing schedule and stick to it. Saying this if you say news videos will be every Tuesday and Friday don’t miss out of any, and you will get a devoted and large group of followers that are eagerly waiting. This way you will show people that you are serious about what you do and that subscribing is a worth it option.

3. So, along with that, you should start delivering more at the beginning of your videos. This will attract more views as well as subscribers to your channel. Use the first 8 seconds to hook people to it and deliver the core of your video straight from the start.

4. Use Pinterest to your advantage. Asking someone to create a picture of your best YouTube videos, and investing in ads on Pinterest will bring you quite a few people and views in a matter of days.

5. People are interested in reading Amazon Reviews so use that to your advantage and add the name of your YouTube channel at the end of your review. And along with that try to expand your social media promotion and reachability to Facebook, Instagram, Twitter, etc.

6. Also, when it comes to how to get subscribers on YouTube fast, you should start using the power of a good title. By creating an attractive and searchable title chances are your video will be easier to find and thus the number of subscribers and views will constantly grow.

7. And last but not least translate some of your most popular videos. Do it by yourself or hire an agency. This way you will be opening the door to an international subscriber audience!

Summary

YouTube profession is the one of future, and if you enjoy recording things, then it might be just the right for you. Still, it is important to be consistent and innovative in order to succeed. Doing this you will be able to increase the number of views, and subscribers fast, and enjoy all the benefits of YouTube popularity!