Despite ridiculous budgets and unlimited resources that big brands have (well kinda), small business definitely have the advantage when it comes to social media.
So says Francisco Rosales of Socialmouths.
For example if you’re a small business entrepreneur then “…you do not need an elaborate document (read: social media strategy) to handle social media marketing. You need the necessary product and industry knowledge and you need to have the sensibility on how to use the social networks.”
But if you’re a big brand, then that’s a whole different ball game.
“The requirements to manage a social media presence are different. You now have to consider the involvement of employees, outsourced efforts, how to represent the brand, the language, the tone, how to respond to problems and inquiries and even how to handle a crisis, when things are escalated to higher ground.”
And we’re not just talking about social media strategies. Small businesses have it much easier when it comes to satisfaction, management and yes, even ROI!
Here’s more from Francesco Rosales on “Why Small Businesses Have the Advantage Over Brands in Social Media.” You’ll be so glad you read it 🙂
Happy Friday, and hat tip to Shashi Bellamkonda for the stunning pic from the Smithsonian Museum.
Oh and by the way, feel free to disagree passionately with this assumption in the comment box below 🙂