Once upon a time Eastman Kodak was the consummate American success story.
Dominating its market in 1976, it had a 90% share of the film industry, plus 80% of its cameras were sold in the United States. Kodak Park in Rochester, NY had 29,000 employees, its own fire company, rail system, a water treatment plant and a continuously staffed medical facility.
Then in 2012 everything changed. The company declared bankruptcy, stopped making digital cameras and their staff dwindled by 90%!
There’s only one word to explain what happened – Instagram!
In his very compelling article, “What Instagram and Kodak have to do with Health Reform” Dr. Rob Lambert explains three vital lessons that Healthcare can learn from the Kodak-Instagram story:
- Rely on technology to simplify things greatly
- Use social technology to cut out black boxes
- Put the control of care in the hands of the people who use it
The demise of Eastman Kodak is a grave reminder to healthcare that technology, digital, and social media are the way of the future. Â Dr. Lambert’s thoughts about the high price healthcare could pay if they ignore technology areÂ fascinating. Please read the full article here.
Over to you: Do you think Healthcare could go the way of Eastman Kodak? Please share your thoughts below.