Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

What Healthcare Can Learn from Kodak & Instagram

Once upon a time Eastman Kodak was the consummate American success story.

Dominating its market in 1976, it had a 90% share of the film industry, plus 80% of its cameras were sold in the United States. Kodak Park in Rochester, NY had 29,000 employees, its own fire company, rail system, a water treatment plant and a continuously staffed medical facility.

Old kodak camera Wikicommons What Healthcare Can Learn from Kodak & Instagram

The demise of Eastman Kodak offers vital lessons to the Healthcare Industry - Image Source Wikimedia public domain

Then in 2012 everything changed. The company declared bankruptcy, stopped making digital cameras and their staff dwindled by 90%!

There’s only one word to explain what happened – Instagram!

In his very compelling article, “What Instagram and Kodak have to do with Health Reform” Dr. Rob Lambert explains three vital lessons that Healthcare can learn from the Kodak-Instagram story:

  • Rely on technology to simplify things greatly
  • Use social technology to cut out black boxes
  • Put the control of care in the hands of the people who use it

The demise of Eastman Kodak is a grave reminder to healthcare that technology, digital, and social media are the way of the future.  Dr. Lambert’s thoughts about the high price healthcare could pay if they ignore technology are fascinating. Please read the full article here.

Over to you: Do you think Healthcare could go the way of Eastman Kodak? Please share your thoughts below.

button print blu20 What Healthcare Can Learn from Kodak & Instagram