Once in a while, I meet people who don’t understand what content marketing means. But what’s interesting is that they’re actually practicing content marketing without realizing it. You might be one of them.
If you’re new to the concept of content marketing (even if you’re already a practitioner) and are considering getting more focused on using interesting, valuable, and relevant information to promote your business, then there are some basic questions you should be asking yourself.
The key thing to remember though, is that content marketing is not so much about you as it is about your customer. It’s about solving THEIR problems first, so that they become your customers later.
Here’s what you should be thinking about:
1. What are your business goals/objectives?
2. What do you want to be known for (unique value proposition)?
3. Who is your ideal customer?
4. What problem(s) are THEY struggling with?
5. Where do they seek information (to solve their problems)?
6. What social networks do they use?
7. What are their job responsibilities?
8. What kind of decisions do they make on the job?
9. What’s keeping them away from you?
10. What kind of message will inspire them?
11. How can you create a message that will inspire them AND deliver your brand’s value proposition?
11. What indicators will you use to measure content marketing success (a.k.a key performance indicators or KPI’s)?
12. How will you scale your content marketing efforts?
These are very basic questions geared to getting you focused on what you should be trying to accomplish with content marketing. Remember this is just the starting point. There’s a lot of work that goes into planning, creating, publishing, optimizing and measuring content. But this is how to get those juices flowing.
Over to you: Are you a content marketing beginner? What questions do you have about starting this exciting journey? Please share your thoughts in the comment box below.