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This is how much money social media professionals make

I‘m always being asked how much social media services cost, so I decided to do a little research and discuss my findings in this article.

Social media is in high demand these days.

Businesses want to use it for marketing but they’re not always sure where to start and how to execute it strategically. So they hire someone to help them figure it out.

But whether you hire a full-time social media professional, an independent contractor (like myself) or find someone in-house to get the job done, one thing is for sure – social media is not free!

Money rain

Knowledgable social media professionals make good money

Photo credit:

Take a look at a sample of social media job titles and their respective salaries from PRNewswire.

  • Social media account executive – $73,000 per year
  • Social media strategist – $61,000 per year
  • Social media manager – $57,000 per year
  • Online community manager – $55,000 per year
  • Blogger – $32,000 per year

Things get even better when you work for a Fortune 500 company where you can make anywhere between $125K and $180K depending on your negotiation skills.

For independent consultants, take a look at this 2012 price sheet compiled by industry leaders, Mack Collier, Jason Falls, Jay Baer, Lisa Petrilli and others: (Prices based on experience of consultant. A rookie social media consultant will cost you a lot less, but as they say you get what you pay for.)

  • Blogging – $75 to $200 per blog article
  • Twitter account management – $500 to $1500 per month
  • Facebook content management – $1000 to $2000 per month

These are the ‘Big Three’ tools when it comes to social media for business.

Why am I telling you this?

Because if you’re thinking of hiring a social media professional (full time or consultant) I think it’s important for you to become familiar with the price information for the industry.

The problem with social media careers is they’re still so new that business owners aren’t sure what’s a fair amount of money to pay a knowledgable person. Especially when you step outside of Corporate America where social media is highly valued.

But the reality is you can’t go shopping if you don’t know how much the goods cost. So I hope this information is helpful to you as you consider your future social media hiring decisions.

Again, feel free to go here and here to check for yourself and confirm what I am saying.

Your Turn: What do you think of these prices? Please share your thoughts in the comment box below.


  1. Great post! I will be referring to it and passing it along – a lot!

  2. Thank you for this post. I have a hard time gaining clients because they do not believe that my job is that valuable.

    • predsicker says:

      Thank you for reading Christine. I know how you feel. It is very common in this industry but hopefully one of these days things will change. Keep up the good work 🙂

  3. Kristy Gardner says:

    Yup. I find a lot of the time, people go “huh?!” when I tell them how much their strategy will cost. They think it’s something they can do themselves, or very often, suggest a “revenue split” based on what I can do for them. I explain I can’t work for free – but as you’ve said, it’s still a very new job and as an independent consultant, people figure “if she can do it, i can too”. Tricky.

    Good post – I think your numbers are spot on!

  4. Hi thanks for the info. As we know managing the fb account is no good without a ppc fb campaign. What about that, is ppc managing included and what about ppc budget?

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