Fresh content! That’s the difference.
Almost a year ago Jeff Korhan wrote an insightful article explaining the difference between a blog and a website. Based on the number of questions I get about this topic, I think it’s a good idea to discuss it here and shed some light on the matter.
Those of you who regularly publish content on your blog know the difference. But most business owners who aren’t familiar with content marketing don’t.
“A blog is a digital magazine, so if you’re a bloggerÂ you’re a publisher - no different from a print publisher. The cover of your magazine is the home page – your most recent content.”
There are also those who think of a website as a digital storefront – a place for offering products and services and so on.
Image credit: Shashi Bellamkonda
Well, is it an Either-Or situation? Can we have both? Thankfully, the answer is yes. Jeff goes on to explain that “the most promising option these days may be a hybrid site that combines the best of a blog and traditional website.”
Why don’t you read the whole article here and learn how this hybrid approach gives you the best of both worlds.
Over to you: What’s on your website? A storefront, a blog or both?