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The 7 Elements of Smart Content

Smart business owners use content to attract customers and grow their businesses. They blog, write white papers, create video or audio podcasts, email newsletters and so on.

But does that content connect with the needs and wants of high potential customers?

elements of smart content

Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. You have relatively few options when it comes to building a relationship with new customers:

  • Meet them in person
  • Meet them over the phone
  • Meet them online using proactive contact on social media
  • Provide helpful, informative and entertaining content that will bring them to YOU

The first 3 out of 4 items on that list are scalable only by adding people to your team, requires constant personal attention, and are time-intensive. Read full article.

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