Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

Sign up

6 Ways to Boost Lead Generation with Twitter

The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not surprising that many marketers don’t know what to do with it. However, generating leads on Twitter can be amazingly effective. Twitter is all about relationship building, which makes it very easy to turn followers into valuable prospects, clients, and brand champions. Generating leads on Twitter is possible when you have a strategy. Here are 6 tips for generating leads with Twitter: #1. Follow selectively Twitter is what you make of it. If you’re not careful, it can lead you down multiple rabbit holes. That’s why you should focus on interacting with people or brands that add value to your business when your aim is generating leads on Twitter. It’s hard to attract and … [Read more...]

The Ultimate Guide to Using Twitter For Your Dermatology Practice

Are you interested in learning how to promote your dermatology practice on Twitter? Compared to other social networks, Twitter is one of the simplest and most straightforward platforms you could ever use. The interface is simple and there are no privacy settings or new changes to deal with every few months. In fact Twitter is perceived by physicians to be a more relevant platform for medical conversations than say, Facebook. Even with a limitation of 140 characters per tweet, Twitter is a great place for dermatologists to amplify your voice, accrue more influence, and extend your reach simply by leveraging this platform a few minutes each day. Here’s how to get started on Twitter. Planning Phase Define your Goals – Decide what you are trying to achieve with Twitter. Your objectives should be specific, timely and measurable … [Read more...]

5 Twitter Tips for Medical Professionals

Twitter. It’s a great tool for social media marketing if you know how to use it. But medical professionals and doctors may be resistant to using Twitter for a variety of reasons. One is that they really don't have the time to sit behind a computer desk and 'tweet' when they have real patients to take care of. Another reason doctors might resist Twitter is that it appears to be too disorganized, unstructured, and difficult to monitor. But doctors who are expert Twitter-users will tell you that Twitter is worth taking the time to figure out especially because of its potent ability to amplify your voice above and beyond your current audience. Here are 5 tips to help you start tweeting successfully: #1. Be the expert that you are As a medical professional, you have to be careful about the content that you share. Never, ever … [Read more...]