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Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

How To Meet an Influencer (Lesson from the Bible)

There's a story in the Bible about a man called Zacchaeus. He hears that Jesus is coming to town and he's totally excited that he might have an opportunity to see Him. But Zacchaeus is worried about something. You see, Jesus is somewhat of a celebrity, and a huge crowd has already started to gather in anticipation of His visit. Unfortunately, Zacchaeus is a short, little man and his stature makes it tough for him to push and shove through the crowd. In short (no pun intended) he's too small to get noticed (I can relate to that). So here's what he does: He climbs up a nearby tree just as Jesus is walking down the path. Jesus stops and takes notice of this little guy who has gone out of his way to do something remarkable to get His attention. He is so impressed with Zaccheaus' enthusiasm and boldness, that He calls out to him and invites … [Read more...]

Failure Worth Following

"It was only failure if you failed to learn; otherwise, it was experience" (J. Herman) All failure is not created equal. There is a type of failure that you must avoid. Like the failure to keep your word, or the failure of being mediocre (Seth Godin talks a lot about this). There is a type of failure that is beyond your control. Like health failure or the failure of an idea whose time has not yet come (and even then you keep trying). Then there is failure that is good for you, like last year's failures which give opportunity for a fresh start today. And some failure is absolutely necessary...even worth following after. Like failure that teaches you never to give up. This is tough because the pressure to give up is always, self-imposed. In seasons of failure, self-doubt and self-criticism are the forces of death. Until you can look … [Read more...]

7 Ways To Consistent Blogging

One of the most daunting elements of blogging is keeping it consistent. Some of the things that make consistent blogging a challenge include lack of time, lack of fresh ideas, lack of confidence, and many other legitimate issues. However if you author a business blog, it is very important to remember that fresh, consistent content contributes directly to your bottom line. When you give your readers (who are also your prospects) a regular diet of fresh content, they become your loyal followers (subscribers). They see you as  an authority in your subject-matter and their 'go-to' resource for the information that they need. Therefore, they will be the first to buy any information products that you eventually launch! Here are 7 simple methods to consistent blogging: Commit: When you first start blogging you're probably uncertain about … [Read more...]

Accents In the Workplace: Is Accent-Reduction Training Warranted?

A recent article on 'Business Communication Headline News' caught my attention. More than ever before, we are more likely to work with non-native English speakers. Many of them have heavy accents, tainted with foreign inflections. It is becoming  difficult to understand all the 'versions' of English that are making their way into the workplace. The article suggests that one way to reduce the problem is to introduce 'accent-reduction' training in the workplace. Is this a good idea? Here's my take on it. I believe that non-native English speakers have a personal responsibility to assimilate into the business community by learning to speak English the way it is spoken. It is upon them to eliminate barriers of communication. It is to their advantage to market themselves successfully to employers and potential clients and to project … [Read more...]

Tweet This:The Case for Twitter

From time to time I encounter entrepreneurs and business executives who are embarrassed to admit that they 'tweet'. For them, the term isn't consistent with their business image. I can't imagine why! I think the embarrassment is borne out of myths and misconceptions, and lack of experience with social media. Twitter is a powerful business communication tool. Here are some business benefits for 'tweeting': Twitter breaks news faster than any other channel; Twitter gives businesses a glimpse of what status messaging can do for their organization; Twitter brings great minds together and gives you daily opportunities to learn from each other; Twitter gives your critics a forum, but that means you can study them and use them as opportunities to improve; Twitter helps with business development when your prospects are online; Twitter … [Read more...]

How to Control Your Fear and Make it Work for You

I'm not talking about intimidating your peers or bullying your employees. I'm talking about the fear that you feel when your life or your career is hanging by a thread. Remember the scene in 'Rocky Balboa' when he's about to fight the heavy-weight champion Mason Dixon? Rocky asks the champ "Are you scared?" to which Dixon responds "I'm never scared" (or something like that). And Rocky whispers to his son, "Too bad, fear makes you try harder." I like that. Fear is probably the most universal and ubiquitous emotion. I suppose that's why the bible tells us to "Fear Not" 365 times (once for each day of the year). It's what everyone feels when they're in unfamiliar territory. But it also compels you to figure a way out! If your fear causes you to act decisively in order  to avoid a detrimental situation, that's a good thing.  And if you're … [Read more...]

Electrify Your Audience: How to Present Like Steve Jobs

One of the best ways to demonstrate your authority as an expert communicator is to get involved in presentations and public speaking. Unfortunately for a lot of people, the thought of any kind of public speaking is as appealing as getting mugged in a New York City subway! As with most skills, the key is practice. Steve Jobs certainly didn't get there overnight. Quite likely he started out with a small room of peers and worked his way up to celebrity status. Today, the CEO of Apple is known as the most electrifying presenter ever known! Take a look and see why... This video was put together to demonstrate how you too can make your future presentations absolutely outstanding! It will take hard work and lots of practice. But there's a reward in perseverance because good presentation skills are learned over time. I say this because … [Read more...]

How to Use Facebook to Grow Your Business

With over 500 million users, Facebook presents a tremendously compelling opportunity for your business marketing strategy! This short video features Michael Stelzner, founder of explaining how he used Facebook marketing to grow his base to thirteen thousand quality leads in just five months! This is an unprecedented opportunity for your business! Be sure to sign up for Facebook Success Summit 2010 and learn how to attract and engage quality customers using Facebook. Visit this link to learn more about the summit and the successful entrepreneurs from companies like Intel, Cisco and Xbox who will be sharing their own Facebook marketing success! Here's to your Facebook success! … [Read more...]

How to copyright your copy

A few days ago, a friend of mine who authors a successful social-media blog had her work stolen and reproduced word-for-word in a competing site. It took a few days to resolve the issue, but thankfully no legal measures were needed to bring the culprit to book. But it got me thinking about the importance of copyright. With information so freely available on the internet, who's to stop someone from copying and pasting your articles onto their site? So I did a little bit of research about the subject and decided to share my findings with you. What is Copyright? Copyright is simply the legal protection afforded by law for your "original works of authorship". It covers both published and unpublished work. Examples of protected work are music, literary works, art, pictures, graphics, sound and video recordings, etc. What does the copyright … [Read more...]