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6 Ways to Engage Your Patients on Facebook

Do you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans? There are tens of millions of business pages on Facebook. There’re also those notorious, complex algorithms that mysteriously determine what fans can see or not see on their news feed. Both these factors make it incredibly difficult for page owners like you, to maintain engagement on Facebook. But as a doctor and a business owner you know that Facebook is extremely valuable to your practice. Here are 6 ways to improve engagement on your page. 1.  Post News articles, stories and current events As of December 2013, Facebook updated their Newsfeed algorithm with a requirement of ‘high quality content.’ What this means is that Facebook will start to give more visibility to … [Read more...]

4 Quick Tips to Get Your Social Media Team Started

Social media teams are becoming more common according to Exact Target's State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study,  57% of respondents said they have a dedicated team to strategize, execute and steward social media initiatives. Most brands understand that having a dedicated team is key to social marketing success. It’s also clear from the report that "one-person social media teams” are the most common (probably due to small budgets or lack of buy-in from upper management). Of course, having a social media team of more than one person would be great. But don’t be discouraged if you don’t have the budget to make it happen. There are always things you can do to create social media success. However, you also have to adjust your expectations to match the level of investment in your budget and … [Read more...]

6 Things You Should Do to Not Waste Time on Twitter

A lot of brands and business owners using Twitter are just wasting time. Many of them are not focused, and they don't know the tactics needed to attract new clients. Yet they have these unrealistic expectations about seeing results within a couple of months! If you're using Twitter to market your business, here are 6 things you should do to make the most of your time: #1. Follow selectively Twitter is a wild and woolly space, which if you're not careful, can lead you down multiple rabbit trails. That's why you should focus on interacting with people or brands that add value to your business. Profiles you should follow include your clients, competitors, people in your industry, people who live in your city (if you're a local business), professional influencers and so on. You don't have to follow your family and friends - … [Read more...]

Facebook Graph Search: What Healthcare Marketers Need to Know

As Facebook Graph Search continues to roll out to new users, healthcare marketers are wondering how they can use it to increase their visibility. Here's what you need to know about Graph Search. Graph Search is a social search engine that connects a user's network of relationships (social graph) in a way that has never been done before. It produces completely unique and highly personalized search results in real time to each and every single user on Facebook. Searches made will first go through the user's network of friends, likes and subscriptions, while searches made that are not in their network will be answered by Microsoft Bing.  “Hospitals my friends have been to" or "Hospitals my friends like" would be the type of inquiry that the Graph Search is looking to answer. Facebook makes a great move here. They already have a … [Read more...]