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4 Quick Tips to Get Your Social Media Team Started

Social media teams are becoming more common according to Exact Target's State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study,  57% of respondents said they have a dedicated team to strategize, execute and steward social media initiatives. Most brands understand that having a dedicated team is key to social marketing success. It’s also clear from the report that "one-person social media teams” are the most common (probably due to small budgets or lack of buy-in from upper management). Of course, having a social media team of more than one person would be great. But don’t be discouraged if you don’t have the budget to make it happen. There are always things you can do to create social media success. However, you also have to adjust your expectations to match the level of investment in your budget and … [Read more...]