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4 Tips for Handling Negative Social Media Comments

When it comes to dealing with negative social media comments, more than half of marketers aren’t sure what to do. Recent research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work. Remember the old saying—no one plans to fail, they fail to plan. Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations even before they arise. Here are 4 things you should do to tackle negative social media … [Read more...]

Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time … [Read more...]

5 Things Highly Effective Content Marketers Do Differently

Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level? A while back, Content Marketing Institute and MarketingProfs published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right! Where Are We Headed? What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms … [Read more...]

Blogging is Top Focus for Marketers Research Shows

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?” These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understandinghow they use social media to grow and promote their businesses. Here are some interesting findings from the survey: #1: Marketers Want Most to Learn About Blogging When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This … [Read more...]

Half of Plastic Surgeons Use Social Media New Study Shows

Half of the plastic surgeons responding to a recent survey reported using social media platforms such as Facebook and Twitter to connect with patients. The finding doesn't surprise Dr. Louis C. Cutolo, Jr., whose Staten Island cosmetic surgery practice serves Brooklyn and other areas of New York City. "Most plastic surgeons I know," says Dr. Cutolo, "embrace social media tools as a way to educate people interested in plastic surgery." Image Credit: Photobucket I don't know how this 'happy union' between plastic surgeons and social media came about. What I do know is that for a lot of women in America, plastic surgery is a serious trend - one that is fueled by a "need" for sleeveless fashions and bikini bodies, especially during the warm summer months. But vanity aside, women are also powerful and influential social media users … [Read more...]

How Marketers Are Using Social Media in 2013 [Infographic]

It's that time again. Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space. If you're doing social media for your own business or on behalf of your clients this 43-page report is a must-read, which you can download here. As we did last year, my team has created an infographic to give you a little glimpse of the actual report. Again, this is really just a quick summary and you'll want to read the full-length report for yourself.   Your Turn: Are you surprised by any of these findings? Please share your thoughts in the comment box below. … [Read more...]

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

9 Social Media Trends that Could Impact Healthcare Marketers

Are you wondering how consumers are using social media? Would you like some insights to help your healthcare business better understand people’s social habits? In this article, I examine a recent report published by Edison Research focused on people’s latest social habits. These findings provide useful insights about consumer behavior and how your healthcare business can respond. Here are 9 of the most interesting findings from the study. #1. Almost 58 million Americans have the 'social habit' A social habit is the tendency to use social media sites several times a day. By mid-2012 the number of Americans with the social habit had risen from 18% in 2011 to 22% (approximately 58 million people). A similar study by NM Incite provides further insight as to why people use social media. 89% do it to keep in touch with friends … [Read more...]

7 Social Media Trends for Consumers: Research Article

Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet. Key Takeaway: When it comes to consuming social content, it’s all about mobile. For … [Read more...]