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4 Types of Social Media Policies for Healthcare Institutions

Social media is a disruptive technology. It bears tremendous opportunities but it also disrupts the way people work, comunicate and connect. Danna Vetter, VP of Consumer Strategies at ARAMARK wrote a brilliant piece on BrianSolis.com titled, "They All Laughed: The Path to Becoming a Social Business." It's about how her own company resisted social media and the path they eventually took to becoming a social business. She explains why people thought it was a laughable idea: The standard - “We can’t open ourselves up to this kind of risk.” The mean - “You’re just trying to manipulate company perception.” The ridiculous – “No one wants to read tweets about hot dogs.” Sound familiar? Clearly healthcare is not the only space where social media has challenged corporate cultures and status quos. In the case of ARAMARK they … [Read more...]

Smashing Social Media Strategy at UAB Medicine

From what I've seen in the past, medical facilities aren't known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content. So when you come across a facility such as UAB Medicine (Birmingham, Alabama) that has not only fully embraced social media, but is actually a stellar example of social media done right, it's time to take a closer look and investigate how they have become so successful!   The fact that they also have a social media commenting policy (below the fold) in which the rules of engagement are clearly stated is awesome because it supports, protects and enhances high-quality engagement. UAB Website Generally speaking, website content should do two things - engage visitors and/or convert them into customers! I love that the … [Read more...]