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Social Listening for Healthcare Marketers: 4 Steps for Success

Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the game, you’ve probably heard of the term ‘social listening.’ Social media listening is the continuous process of identifying and monitoring what’s being said about your organization online. It’s not something that you do once (say at the beginning of your social media launch). It’s something that you do all the time – in the beginning, in the middle and throughout your social media campaign. Image credit: iStockphoto Why Listen? Social media listening is important for two reasons: To identify unmet needs and respond quickly to those who need your help. To uncover potential problems that could potentially hurt your brand. But according to a report by McKinsey most … [Read more...]